Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Let ’em know you mean business. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Biznology

OCTOBER 17, 2017

They’re talking about your products, services, experiences, and travel; they’re sharing their hobbies, hopes, dreams, passions, aspirations, memories, and fascinations, online. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Webbiquity

FEBRUARY 7, 2020

Businesses that have focused on innovation and branding have done particularly well. These individuals must have solid general knowledge of multiple fields so they can steer the company in the right direction, view problems from various angles, and develop holistic solutions that can work on many levels. Guest post by Mathew Jade.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. Let me share a few specific details, so you can get your company or your clients more business online. It’s a win for you and for your clients. Just think of the implications for a minute.

PR 149

PR Google Press Public Relations 149

Webbiquity

MARCH 8, 2018

While landing a celebrity to wear or promote your product was once the PR scoop of the century, today the rising profiles of social media influencers have made reaching wider audiences much more accessible. So, as a small business, how are you going to get your foot on the influencer ladder? The short answer: definitely.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Hinge Marketing

OCTOBER 17, 2019

.” Both of these quotes are relevant to those of us in professional services. The reputations that we develop and manage are vital to the success of our businesses and fragile. . At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing. Metro Area.

Work Management 48

Work Management Marketing Management Service Media 48

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

Webbiquity

JANUARY 5, 2021

While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals. Structural co-Founder connecting people to opportunity to make work better. The people on this list use Twitter in a variety of ways, which is totally fine. Scott Burns.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JANUARY 9, 2014

Check out these 25 awesome outreach tools for your smash business strategy. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Traditional PR just isn’t as effective as it used to be. Blogger LinkUp. BuzzStream.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Navigate the Channel

JANUARY 3, 2023

Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. Content, including news (old-school press) releases , helps create awareness about ideas, situations, services, people and products for both B2C and B2B companies and businesses. Think business journals, too.).

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Biznology

JUNE 13, 2017

The Product or Service is Almost Never Enough. The Product or Service is Almost Never Enough. Some few Unicorn products and services are so amazeballs that they speak for themselves — they just naturally sell like hotcakes — they sell themselves. It’s a Lot of Work, Both Up Front and All Along the Way.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Optinmonster

MAY 11, 2023

You’ve already invested plenty of time and resources in building your business website. This content isn’t directly promotional, but it’s meant to get people interested in the brand’s products and services. Starting a blog for your business is simple. Wondering how to promote your website for free?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Onalytica B2B

AUGUST 23, 2017

Working with influencers on a paid, owned, earned and borrowed basis- borrowing their reach, creativity and credibility, as explained by Tim Mcloughlin , Hotels.com. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Sales Engine

APRIL 14, 2016

“Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. But we also have so many more media outlets now to work with including the bloggers.”

B2B 168

B2B Blogger Content Public Relations 168

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.

Campaigns 86

Campaigns Ad Building Planning Paid Search Agency 86

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

ClearVoice

JANUARY 14, 2020

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” As a business, a more researched and analytical rebuttal may garner more of the right type of attention.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Sword and the Script | B2B

APRIL 20, 2021

She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. A contract position isn’t exactly enticing since I owned a business for five years, but that’s not it either. More than a proactive partner: an extension of your marketing and PR team. Check out our services.].

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership B2B Marketing Paid Search Agency 71

SmartBug Media

AUGUST 8, 2019

An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services. Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area.

Press 85

Press Digital Asset Management PR Case Studies 85

seo.co

MAY 2, 2021

Link building plays a crucial role in the growth of businesses on the web as it fulfills Google’s requirements for good SEO. Businesses and entrepreneurs need to invest time and money in organic link building to receive more organic traffic. And SEO link building services are an integral part of this drive.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Biznology

MARCH 15, 2016

Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room. They flit about the room like bumblebees collecting business cards in lieu of pollen. They leave these people, represented by their business cards, alone in their respective cabinet until they need a favor.

Blogger 80

Blogger Work Management Burn Rate PR 80

Hinge Marketing

AUGUST 21, 2015

By offering your insights, you build your brand and invite in leads when they’re ready to talk further about your services. Or if you are blogging and not seeing results, read on and learn how to make the most of your professional services blog. And plan ahead—got a busy season coming up? Be predictable.

Service 48

Service Tips Planning Ideal Customer Profiles 48

Optinmonster

MAY 16, 2023

In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website. It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience. Claim and optimize your Google My Business listing.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Biznology

NOVEMBER 10, 2015

The Language of Business is Moving Faster Than You Are. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Onalytica B2B

APRIL 11, 2017

But it takes iterative testing and a methodological approach to achieve this sustainable return, and every recipe is specific to the individual business and its goals. Well, it depends on your goals, your audience, and your product or service. Measure what works and what doesn’t. About Influencers. Influencers & Content.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

KoMarketing Associates

AUGUST 19, 2013

Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Biznology

JULY 17, 2018

If you can’t budget the minimum equivalent of $250 of value per influencer–be it in retail value of the products and services you provide them or cash money to their PayPal account–you will not be either effective or successful in online influencer marketing circa 2018. And this is the basement. Doing Well Without Pay?

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Atomic Reach

JANUARY 3, 2019

It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. Jeff Bullas - Influencer, Author, and Blogger. Currently, she works as the Chief Content Officer for MarketingProfs. Mark Schaefer - Speaker, Business Consultant, Author. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. If you’re not sure how to create those in a way that connects to your business plan, contact us. Have your company or business backgrounder ready and we mean out-the-door prepared. We can help.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hubspot

APRIL 18, 2019

They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. And, ultimately, it worked. Keywords work the same way. This helps relevant content show up for specific searches.

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

Webbiquity

MARCH 13, 2019

They’re a leader in their field and they have a good number of recruiters working for them. People are much more likely to link to a blog post than your “services page” too. It works the other way too. I did a website analysis and custom demonstration for a local IT recruiting company recently.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204