Act-On

APRIL 26, 2024

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. So before you start assigning points and determining thresholds, recruit active participants to help develop your lead scoring framework from the ground up.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. Image Source: Groove HQ.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Webbiquity

APRIL 23, 2024

This post delves into ways to make sure your email campaigns bring the best results. Here are eight strategies to optimize your email marketing efforts and maximize your ROI. What’s the Scoop on ROI for Email Marketing? What’s the Scoop on ROI for Email Marketing?

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. So, do your research.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. What is a lead magnet?

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. You have to think lean and mean. Quick Takeaways. Focus on Organic SEO.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags?

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. People won’t buy what they don’t understand. An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Source: Google Trends.

Tips 84

Tips CMS Development Blogger AIO 84

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 108

Marketing AI Work Management Marketing Management B2B Thought Leadership 108

Adobe Experience Cloud Blog

OCTOBER 16, 2020

The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. They talk like humans, not like businesses. The new marketers use natural language, not business language. Podcasts are not exactly new.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Thought Leadership Linkedin 174

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before. It truly reflects how many brands worldwide have embraced the new form of online marketing.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

FunnelEnvy

DECEMBER 26, 2023

CRO is the art and science of making your website more effective at converting visitors into customers. Even for relatively simple business models, this process has many variables. The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. Let’s dive right in!

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? So, what’s different about 2024? INsight’s B2B insurance news podcast.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Trade Press Services

JANUARY 2, 2024

As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. as businesses around the globe navigated the complex world of marketing. Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. So to get started, consider the following: Who are your audience and what channels do they use?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. So to get started, consider the following: Who are your audience and what channels do they use?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Either way, know what you want to achieve before diving in.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Let’s begin by identifying some of the risks associated with these tools.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. What is B2B SaaS Marketing? SaaS is a particularly competitive market, so B2B SaaS-specific marketing is crucial to get your product in front of the right prospects.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Hinge Marketing

FEBRUARY 22, 2024

What do they do differently from other firms? Questions like these are what we designed this study to answer. Participants represented firms of all sizes, and they conducted business in every region of the globe. Uncertainty overshadows the war for talent and worries about increased competition. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume. It’s your digital reputation. ” Did you know that the LinkedIn algorithm determines what content appears on your feed ?

Linkedin 82

Linkedin Tips Lead Scoring Lead Ranking 82

Navigate the Channel

JULY 13, 2023

In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. What do you want to accomplish? Email marketing is a smart strategy.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. What are the Digital Campaigns and how they will benefit business owners? Display ads of Kay by Katrina products will display on your search page. Your customers may be wondering how these ads work? Rather users who visit your website via your ads.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It all depends on your needs. 1) Hootsuite. 2) TweetReach.

Social Media 144

Social Media Tools Media Lead Scoring 144

Adobe Experience Cloud Blog

JANUARY 3, 2017

Author: Elaine Ip Every time the new year comes around, I clean. Plus, I know future me will appreciate it when those busy days roll around again in the new year. Plus, I know future me will appreciate it when those busy days roll around again in the new year.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Optinmonster

OCTOBER 31, 2023

For businesses and marketers, mastering the art of the headline is crucial for success. But what makes a headline truly stand out? How can you craft headlines that resonate with your audience and drive engagement? A strong headline can make a lasting impression, enticing your target audience to delve deeper into the content.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. These changes mean marketers and SEO experts need to rethink how they do things online. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

The Marketing Blender

DECEMBER 13, 2022

The 4 essentials of social media marketing for businesses. While it may seem intimidating at first, once you understand the basics of social media marketing, you’ll be able to make the most of the various platforms for your business. You need to ask yourself — What do I hope to achieve with my social media campaigns?

Social Media 97

Social Media Social Marketing Planning Media 97