KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Heinz Marketing

DECEMBER 27, 2023

In this blog post, we’ll explore the vital metrics and analytical techniques that can help you measure and enhance the success of your content marketing strategies. As content takes the forefront in connecting with business audiences, quantifying its effectiveness becomes essential. SEO Metrics : Keyword rankings and backlinks.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

SmartBug Media

OCTOBER 5, 2020

As my fellow, SmartBug Kristen Deyo mentions in her blog , “Attribution is a journey, not a destination.”. As a marketer, you’re constantly being pressured to showcase marketing attribution and tie every effort back to revenue. Unfortunately, attribution is not an easy task. Unfortunately, attribution is not an easy task.

Marketing Attribution 93

Marketing Attribution Hubspot Enterprise Management Marketing Management 93

Parse.ly

DECEMBER 8, 2021

Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine. Using content analytics to track the ROI of content marketing. An attribution model designed for content, not ads. An attribution model designed for content, not ads. With Parse.ly

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Hubspot

MAY 7, 2021

specific ads, blog posts, social media posts, emails). Marketing attribution modeling can help you determine the impact of all of those marketing efforts. Attribution Modeling. Attribution Modeling. What’s the purpose of attribution modeling? Types of Attribution Modeling.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Lead Ranking Top of Funnel 98

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. So, what can this post offer that you couldn’t find with a simple Google search? If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Use paid media to drive inbound efforts. Our entire business revolves around using paid media to help drive inbound marketing.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. Since starting to use the platform in 2006, I have seen incredible advancements and expansion of the reporting capabilities of GA. For those just starting out and viewing Google Analytics for the first time, it can be daunting. Google Analytics Academy.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Parse.ly

DECEMBER 21, 2020

Google Analytics doesn’t help content marketers looking to pinpoint their return on investment. Google Analytics doesn’t help content marketers looking to pinpoint their return on investment. How to (Sort of) Measure Content Marketing ROI with Google Analytics. content analytics. Table of Contents.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

SmartBug Media

JUNE 23, 2020

Here’s how you can start proving ROI using revenue attribution. What Is Revenue Attribution? While marketing attribution provides specific analytics of the journey users take to get to your website and navigate through your site before they actually convert, revenue attribution takes this one step further.

Marketing Attribution 97

Marketing Attribution ROI Top of Funnel Lead Ranking 97

KoMarketing Associates

AUGUST 12, 2014

Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy. A Beginners Guide to Conversion Goals in Google Analytics. The Google Analytics Conversion Funnel Survival Guide.

Marketing Attribution 120

Marketing Attribution Conversion Multi-Channel Lead Ranking 120

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Brandpoint

JULY 14, 2023

Establish Clear Objectives and Goals Before launching any social media campaign, it is essential to establish clear objectives and goals. Common goals for manufacturing companies might include: Increasing brand awareness and visibility. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

nDash

AUGUST 4, 2020

And how much of your time should be devoted to reviewing analytics? But now, you’re under more pressure than ever before to attribute your strategy to revenue goals. But if revamping your approach to content marketing analytics, you might bite off more than you can chew with these lists. First-click attribution.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Lead Ranking Content Marketing 52

DivvyHQ

JUNE 11, 2019

While it’s fairly straightforward to measure the traffic that’s generated from a paid search campaign or attribute leads to a particular social media ad, translating content marketing metrics into an accurate measure of value is not so easy. There are a few reasons for this. Not sure where to start?

Top of Funnel 101

Top of Funnel Content Marketing Lead Ranking Marketing Analytics Tools 101

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today’s blog post is for you! 1. Social Triggers TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Go Beyond SEO

AUGUST 16, 2018

Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. All marketing efforts begin with some type of goal in mind and PPC is no different. All marketing efforts begin with some type of goal in mind and PPC is no different. What is it you want to achieve?

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

SocialPilot

JANUARY 21, 2024

Luke was an absolute gem to work with, and his contributions helped us achieve a fantastic level of engagement and generate valuable leads. Not only does he boast an impressive following of over 49K+, but he also puts our tools to excellent use for his agency’s clients. But first, let’s start from the basics. What’s more?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. GOOGLE ANALYTICS BASICS. Add User to Google Analytics.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Go Beyond SEO

AUGUST 16, 2018

Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. All marketing efforts begin with some type of goal in mind and PPC is no different. All marketing efforts begin with some type of goal in mind and PPC is no different. What is it you want to achieve?

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Directive Agency

MAY 29, 2023

4 exceptional use-cases that have taken 80% of our SEO tactics to new heights. It empowers us to optimize our strategies for search engine visibility and capitalize on emerging trends and opportunities. Ideal Customer Profile Research Understand the language and vocabulary used by your target audience with buyer persona research.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

MKT1

JUNE 5, 2023

You need to map your prospect to customer experience (what I’m choosing to call the funnel) and use it to set up proper automation and handoffs, track the right things, and make sure you’re communicating with the right personas across the funnel. 20% off for paid newsletter subscribers.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

NuSpark Consulting

JULY 2, 2012

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Lift is a term many publishers use as an outcome to their research. Consider the following: Google. Nielsen/Vizu.

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

NuSpark Consulting

JULY 2, 2012

The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Lift is a term many publishers use as an outcome to their research. Consider the following: Google. Nielsen/Vizu.

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

SmarkLabs

JUNE 13, 2022

Then we discuss the ongoing strategies successful companies use to scale long-term growth. You can also use professional information sources or industry associations for more information. Feeling bamboozled by marketing tactics, channels, and buzzwords? Let’s get started. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Adobe Experience Cloud Blog

MARCH 6, 2017

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Convert

JANUARY 25, 2021

Goals matter! Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Adobe Experience Cloud Blog

DECEMBER 22, 2016

Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. Understanding your campaign’s attribution modeling and analytics can help you uncover the right answers when you’re trying to answer questions like: Which keyword should I give credit to? ” always on your mind.

PPC 48

PPC Multi-Touch Attribution Adwords Multi-Channel 48

Huptech Web

OCTOBER 7, 2022

Pro 2: Measure Your Success With PPC Analytics. Define Your Goals. Choose The Right Billing Model. If you’re probably reading this blog article, you know the potential of Pay Per Click (PPC) advertising to boost your online sales. PPC campaigns are built using keywords as a foundation. Pro 3: Fast Results.

PPC 52

PPC Advertising Agencies Paid Search Agency eCommerce 52

Leadspace

JANUARY 4, 2017

So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. Category #1: Real-time data technologies.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

FunnelEnvy

SEPTEMBER 29, 2021

So your goal is to engage them in a conversation as early in that process as possible. The expected value of an account at any point in time can be modeled as the revenue expected from that account, either on an LTV or annual contract value basis multiplied by the probability of conversion at that point in time.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

Digilant

NOVEMBER 12, 2020

It is no secret that analytics and data-driven measurement are crucial components to brand success. Diglant’s Analytics solution successfully provides the integration of various platforms and channels for a transparent, 360-degree view of a brand’s advertising and marketing efforts.”. – Wes Farris, VP of Product, Digilant.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Adobe Experience Cloud Blog

JUNE 30, 2016

While search engines are always improving (which means that your content must always be improving ), they’re always focused on the same end goal, which means good, modern SEO really is a long-term strategy. The team members in the trenches are monitoring rankings, bounce rates, engagement, etc., Where do we rank for our top keywords?”

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

Content Marketing Institute

JANUARY 9, 2019

Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. His examples helped transform abstract concepts into tangible use cases. Implementation detail : Chris used the R programing language to implement Markov chain attribution.

Marketing AI 93

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 93