ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. Fospha x TikTok On Monday 8 Jan 2024, TikTok introduced Fospha as one of the measurement partners. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Webbiquity

APRIL 4, 2023

Exploration / escape: drives engagement with TikTok (used by 34% of US adults), WhatsApp (21%), and Pinterest (18%). Similarly, TikTok is strongly associated with exploration, but can be a means for bragging. Similarly, TikTok is strongly associated with exploration, but can be a means for bragging.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

ClearVoice

NOVEMBER 4, 2022

What would you do if you had to start all over in your business today? We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. Best marketing blogs when you want to do a deep-dive. The Aherfs blog is colorful, quirky, and full of marketing information.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Stevens & Tate

FEBRUARY 29, 2024

Influencer Marketing and TikTok Shop Influencer marketing is still one of the top ways for brands to find a way to advertise their products to consumers. Influencer Marketing and TikTok Shop Influencer marketing is still one of the top ways for brands to find a way to advertise their products to consumers. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. According to Marketing Dive, businesses receive an average of $5.78 TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

The Lead Agency

APRIL 14, 2024

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Take transcript snippets and write blogs around the topic. “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But why such a rise in popularity?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Buffer

MAY 4, 2022

After all, you’re a small business owner, and probably not a trained writer. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! Why start a blog for your small business?

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Webbiquity

DECEMBER 6, 2022

According to the the study, only 55% of B2B marketers are creating blog content. You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors?

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Explainer videos showcase your product’s abilities, revealing how it can revolutionize the way businesses operate or streamline processes and ultimately propel success. Focus on the core message or CTA you want to convey.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

ConvertKit

JULY 7, 2021

While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. But travel businesses still needed to stay alive.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). People are busy and might skip your long-form article. Maybe your ICP does read blogs and emails. Sometimes they do.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO? Let’s get started.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Community blogging sites. Users can like, share, comment on posts and follow other users and businesses. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. There are no patterns of behavior, and they are completely unpredictable. Don’t worry. This post is about bringing back the basics.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Buffer

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Guest post by Ron Stefanski. Image credit: Olya Kobruseva on Pexels.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Envy

AUGUST 2, 2022

When you think of TikTok, what comes to mind first? If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing. Dance challenges?

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Martech

MAY 26, 2022

Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. of Hootsuite’s customers have planted a flag on TikTok, with the rest (around 63%) planning to launch TikTock content sometime this year, according to an internal Hootsuite study. About 38.5%

Advertising Agencies 113

Advertising Agencies Planning Social Media Newsletter 113

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. Social media isn’t the king of the castle anymore. This isn’t just a blip on the radar.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Buffer

JUNE 21, 2022

We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. Take this small landscaping business in Ohio for example. Read on for more details.

Video Marketing 99

Video Marketing Custom Publishing Planning Mobile Marketing 99

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Here’s 7 digital marketing services every business needs to stay competitive in a saturated market. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. B2B digital marketing refers to the promotion of products or services between businesses using digital channels. But you know what they say – nothing good comes easy.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. So, that’s the approach we took to TikTok.” They get the reps in and make content all the time.

Social Media 110

Social Media Media Business Viral Marketing 110

Webbiquity

MAY 16, 2023

all blog posts) Yes(?) Note that pricing models vary; all of the pricing listed below is based on tracking for multiple websites with combined limits of 150,000 visits / 75,000 visitors / 300,000 pageviews per month, just to create an apples-to-apples comparison. Your pricing will vary based on your traffic volume.

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Sprout Social

NOVEMBER 8, 2022

TikTok bios are the best place to show your personality, brand and creativity. But with over 1 billion monthly active users, TikTok is a crowded place. So how can you make your TikTok bio stand out from the rest? We’ll also show you some examples of awesome TikTok bios from successful brands and influencers.

Creativity 89

Creativity Tips Landing Pages Profiling 89

ClearVoice

NOVEMBER 25, 2022

However, businesses are already scrambling to incorporate first-party data collection in their marketing. According to Deloitte, 76 percent of businesses will invest more in hybrid experiences where buyers attend in person or virtually to help their audience feel more connected. The rise of TikTok ads. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SocialPilot

APRIL 26, 2024

This blog will help you learn about scheduling social media posts, the best tool, top tips, and creating a perfect content calendar. Every brand or business has different KPIs and metrics, and the same goes for different platforms, as each one generates outcomes differently. Each one has its own peak time and preferences.

Social Media 64

Social Media Effectiveness Media Top of Funnel 64

ClearVoice

DECEMBER 9, 2022

From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. TikTok and short-form video. Video has been going strong and leading the way in marketing for a few years, but TikTok has taken short-form video content to a new level. Nope, not anymore.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Sprout Social

JANUARY 23, 2024

We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends. Within 24 hours, the posts racked up 2.9

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Sprout Social

NOVEMBER 1, 2023

In this article, we’ll show how businesses can foster trust and transparency through behind-the-scenes content. Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life.

Campaigns 91

Campaigns Work Management Content Transparency 91

Buffer

JANUARY 23, 2023

Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Here are how these four small businesses are doing exactly that.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. In contrast, a D2C beauty or lifestyle collaboration could have a bigger impact on Instagram or TikTok.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Contently

JANUARY 24, 2023

Trend #2: TikTok and Instagram are the new platforms for search Google’s search dominance no longer stands unchallenged. In July, a Google executive reported that about 40% of young people use TikTok and Instagram instead of Google to look up local lunch spots. Even Google admits that social media is encroaching on its turf.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

SocialPilot

DECEMBER 6, 2023

You can find more tips on the Facebook algorithms change blog. Social media has become a beloved platform for connecting thousands of people. But would it still be interesting if it brought you close to content or profiles opposite your interests? Absolutely no! As a social media user, algorithms lighten up your social media experience.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Buffer

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106