Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Optimize your blog’s loading speed. Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

PathFactory

AUGUST 15, 2022

Your manager has asked your team to clean up your marketing content library. And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. When I used to work in content marketing , I always found content tagging to be a tricky thing.

Tagging 52

Tagging Top of Funnel Content Work Management 52

The Point

JULY 30, 2020

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog. Make sure you can measure the blog’s contribution.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. What Is Google Tag Manager (GTM)? That’s one type of tag. Is Google Tag Manager Hard to Use? So Darn Easy to Use.

Marketing Analytics Tools 91

Marketing Analytics Tools Tagging Work Management Marketing Management 91

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. What is your monthly budget?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. You can add links, hashtags, tag other accounts and add location tags. Read this blog to know more about what social media stories are and some of the best ways you can use its features.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Stevens & Tate

MAY 13, 2022

Most companies will have a brand marketing strategy. A great way to use a strategy is to work with the community and advocacy. How Brands Market To the Different Generations . Twitter is for using hash tags, monitoring keywords, hosting events and having chats. Make sure to monitor your community space.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Anyword

AUGUST 18, 2022

While powerful and successful SEO strategies have existed and evolved for many years now, it still remains a complicated thing to nail down. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. Nowadays, no marketer can get away with not having a foolproof SEO plan.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. Google’s Panda 4.1

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?”

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

PathFactory

OCTOBER 9, 2019

Your manager has asked your team to clean up your library of marketing content. And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. When I used to work in content marketing, I always found content tagging to be a tricky thing.

Tagging 64

Tagging Top of Funnel Work Management Content 64

seo.co

JANUARY 3, 2023

As such, in order to nail legal SEO , lawyers need to be aware of the latest trends in digital marketing strategy so they stay ahead of their competition. In this article, we’ll outline some leading strategies that will put your business at the forefront of today’s digital marketing landscape.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. What Is An Email Marketing Strategy?

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Content4Demand

FEBRUARY 16, 2021

As marketers look to take their strategies further, one area that can deliver big results includes the most effective advocates for your company: your customers. When you successfully incorporate their experiences and voices into your strategy, your marketing efforts will go further. Why Advocacy Marketing Matters.

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115

Envy

AUGUST 2, 2022

If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing. Ask Yourself, ‘Is A TikTok B2B Inbound Marketing Strategy For Me?’.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Webbiquity

AUGUST 30, 2022

If you can identify highly relevant keyword phrases for which your site should be ranking, but isn’t, you’ve got topics to drive new content development for your next set of pages or blog posts. The post Three Advanced SEO Keyword Tactics appeared first on B2B Marketing Blog | Webbiquity.

Keywords 346

Keywords Tactics SEO Tagging 346

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How can email inform your marketing strategy?

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

ClearVoice

APRIL 25, 2022

A successful website strategy means more than clicking a “publish” button and making your site available to the general public. One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. Off-page SEO strategy. You guessed it – off-page SEO strategies.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

JANUARY 31, 2020

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. That’s because the pressure is on for marketers to utilize the myriad data sets at their disposal to meet the ever-higher customer experience bar. Here is a guide to help CMOs build and execute a data strategy that bears fruit. 1. The Road Ahead.

Marketing Strategy 161

Marketing Strategy Marketing & Strategy Effectiveness Ad Building 161

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. Moreover, this blog will help you understand how to use it to get the best out of our software. What Is Google Tag Manager? Google Tag Manager is a tag management system.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

Brightedge

MAY 1, 2020

Check out these guidelines on how to write a blog post and drive these metrics. What does my blog post need to be successful? Digital marketers are constantly looking for ways to create unique content. Get your readers want to take the time to absorb your blog. What should my blogging strategy be?

Lead Scoring 85

Lead Scoring Lead Ranking Tagging Keywords 85

seo.co

JANUARY 3, 2022

As such, in order to nail legal SEO , lawyers need to be aware of the latest trends in digital marketing strategy so they stay ahead of their competition. In this article, we’ll outline some leading strategies that will put your business at the forefront of today’s digital marketing landscape.

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 105

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. What strategies can increase the likelihood of form fills? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

Digital Asset Management 95

Digital Asset Management Personalization Enterprise Management Tagging 95

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Defining a clear objective shapes your strategy and ensures you get the most value out of the experience. Broaden the show’s marketing reach.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Parse.ly

MARCH 11, 2020

We want to help you better answer content-strategy-impacting questions like these. You can navigate to Benchmarks from any author, section, or tag details page: This blog post will cover some of the main use cases to get you started. Use the section and tag filters to narrow down to relevant results. What’s working?

Advertising Benchmark 52

Advertising Benchmark Tagging Features FAQ 52

BenchmarkONE

OCTOBER 26, 2018

So, your marketing automation software has tagging capabilities, and now you’re flying down your list of contacts, handing out tags like candy at a parade. While frivolous tagging is insanely easy to do (and, we’ll admit, sounds like a bit of fun) this approach can cause big problems down the line. But whoa there, cowboy.

Marketing Automation Services 71

Marketing Automation Services Tagging Marketing Automation Automation 71

Kapost

DECEMBER 27, 2017

B2B marketers are producing more content than ever and have been for a while. The post How to Strategically Tag Marketing Content appeared first on Kapost Content Marketing Blog. The significance of this trend is that you probably have a diverse content inventory from which.

Tagging 81

Tagging Content Marketing & Strategy Marketing 81

Heinz Marketing

DECEMBER 21, 2023

A taxonomy does this through structure (models and templates), metadata (tagging) and controlled vocabulary to ensure consistency in tagging and ease attribution. The type of content taxonomy we will dive into in this blog is called a hierarchical taxonomy. We have an example to illustrate later in the blog.

Digital Asset Management 115

Digital Asset Management Content Work Management Tagging 115

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Leading Results Rambings

SEPTEMBER 22, 2013

A question I often get asked is how much, and what should I tag my blog posts and website pages with. Here’s what I am addressing the question with: Randy’s best practices for tagging. 9-12 tags. 2-5 words per tag. Keep the tags relevant. Some of your tags should be easy key-phrases you are looking to win.

Tagging 65

Tagging Inbound Marketing Hubspot Lead Scoring 65

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101