SocialPilot

APRIL 25, 2024

To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. In this guide, we’ll break down everything you need to know about this tool so you can make an informed YouTube marketing strategy. You’re not alone! What is YouTube Studio?

Youtube 59

Youtube Copyright Ideal Customer Profiles Advertising Agencies 59

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives. AI summaries and image generators have now become commonplace.

CMS Development 113

CMS Development SEO Trends API 113

Convince & Convert

DECEMBER 15, 2023

This method is one of the most important strategies for LinkedIn marketing. Here’s an example: Imagine you’re a founder of a time management software and one of your content pillars is time management. As algorithms have become smarter, it reduces the impressions of those posts that have too many spammy or unrelated tags.

Social Media 157

Social Media SEO Cost Per Click Media 157

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. They might blog, but only inconsistently, and they might avoid social media. They might blog, but only inconsistently, and they might avoid social media.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Webbiquity

FEBRUARY 6, 2024

Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. For articles and blog posts, make sure to specify a featured image, which will be a strong signal showing Google which of the on-page images is the primary one.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Webbiquity

DECEMBER 9, 2020

Ranking highly in search results is vital to digital marketing success. In addition to on-page factors (like content length and meta tags) and backlinks, this will help identify any technical issues which may be impacting your search rankings. They can also hamper the technical SEO performance of your website.

SEO 271

SEO Traffic Tips SERP 271

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. We highly recommend using Google Tag Manager to set up and manage your GA4 property. Using Google Tag Manager also makes it easier to set up custom events when the time comes around.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

DAGMAR Marketing

APRIL 14, 2023

If you have yet to track form submissions, you have been missing out on one of the most effective ways to determine how well your forms are performing, which forms are performing best, and trace the success of your conversions. One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

ClearVoice

NOVEMBER 3, 2023

In this article, we explore the world of technical SEO, its core components, and its profound impact on your site’s performance. In this way, technical SEO enables your entire content marketing strategy. Your crawlability strategy can focus on using robots.txt, managing your crawl budget, and identifying and fixing crawl errors.

SEO 52

SEO Work Management Tagging Marketing Management 52

Oktopost

DECEMBER 19, 2023

Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform. This saves you time, improves organization and planning of Threads content, and enables you to measure your Threads’ performance with our advanced reporting and analytics.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Work Management Twitter 69

Martech

OCTOBER 27, 2022

Dig deeper: GA4: What marketers need to know for a successful transition. According to Google’s marketing blog , it “is personalized for customers, highlighting key top line trends, real-time behavior and their most viewed reports.” New homepage design : This went live today. Getting started with Google Analytics 4.

Features 115

Features Google Cost per Acquisition Marketing Analytics Tools 115

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M.

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. What is your monthly budget?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

ClearVoice

FEBRUARY 25, 2023

Also known as keyword cannibalization, this causes the pages to compete with each other for ranking and hurts your site’s overall organic performance. This problem can be exacerbated by the fact that brands in niche markets tend to create content on the same few topics over and over again. When is content cannibalization a problem?

SEO 97

SEO Content Keywords Tagging 97

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). I’ve never met a content marketer with only one goal. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Ranking 52

Lead Ranking Lead Scoring Long Tail Marketing FAQ 52

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. Result: Does putting the link in the comments improve performance? And does it matter?)

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Launch Marketing

OCTOBER 18, 2023

Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there. Title Tag: This should include your keyword and a shortened title of your page. For example, “B2B Marketing Strategy | Launch Marketing”.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

SmartBug Media

JULY 20, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

Hubspot 52

Hubspot Industry CMS Product Work Management 52

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

PathFactory

AUGUST 15, 2022

Your manager has asked your team to clean up your marketing content library. And, of course, part of this includes defining or streamlining your content tags—those little keyword meta tags that relate one asset with other assets. In this blog, I’ll share 2 major benefits you’ll get from properly tagging your content.

Tagging 52

Tagging Top of Funnel Content Work Management 52

Top Rank Marketing

APRIL 3, 2024

Since this is a B2B marketing agency and not a competing soft drink company, we’ll look to decipher the former. Break through the feed: Tips for B2B marketers on LinkedIn Craft a unique hook to pull your audience in Imagine writing something and no one reading it… ever. Need help visualizing the perfect video post? On to images.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Meerkat Marketing

DECEMBER 31, 2023

At Meerkat Marketing, we’ve meticulously analyzed trends from 20+ LinkedIn company page clients in 2023. Tip: Don’t just post short-form captions with a link to your blog. Provide your audiences with a longer-form caption that summarizes the article with key insights and drives viewers to your blog for more details.

Linkedin 68

Linkedin Thought Leadership Work Management Marketing Management 68

Adobe Experience Cloud Blog

JULY 22, 2021

The same is true in marketing. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Measuring B2B Marketing Performance.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Huptech Web

SEPTEMBER 22, 2023

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Running a marketing campaign, you want to know which ads or links bring you the most customers. Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

SmartBug Media

MAY 12, 2022

But with so many inbound marketing strategies out there, it can be hard to prioritize which ones are going to drive the most amount of value for your organization. The Power of Inbound Marketing: A Quick Refresher. This is how we achieve inbound marketing success. Inbound Marketing Strategies to Attract. Social media.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Attendify

DECEMBER 17, 2019

Behind those staggering numbers is a fierce and mighty crew of professionals, including event planners, event marketers and event suppliers, who are dedicated to wowing attendees and demonstrating the business value of events. Somewhere along the line, they made time to read our blogs as well. What’s in Your Event Tech Stack?

Marketing Management 57

Marketing Management Vendors Pricing Price 57

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. On-page SEO refers to optimizing elements on a website to improve its visibility, technical performance, and ranking in search engine results. Keyword strategies are what fuel PPC marketing. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Sprout Social

APRIL 4, 2023

You can add links, hashtags, tag other accounts and add location tags. Read this blog to know more about what social media stories are and some of the best ways you can use its features. Read this blog to know more about what social media stories are and some of the best ways you can use its features.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Meerkat Marketing

JANUARY 20, 2021

By targeting this way you are likely wasting valuable advertising dollars on a decent size group of people that are not in your target market. . It will also help to create a more predictive revenue model for your marketing efforts and optimize your cost-per-acquisition (i.e.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. What Is Google Tag Manager (GTM)? That’s one type of tag. Is Google Tag Manager Hard to Use?

Marketing Analytics Tools 91

Marketing Analytics Tools Tagging Work Management Marketing Management 91

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How can email inform your marketing strategy?

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! That’s why! Agreed yet?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Conductor

APRIL 15, 2021

Your content strategy should serve multiple purposes throughout your company, providing relevant information to your audience, fulfilling marketing team needs and most importantly driving organic traffic to your website. Is a YouTube video ranking over a blog post? perform best for the topics you are planning to cover.

SEO 111

SEO Marketing & Strategy Content SERP 111

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52