illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. It’s delivered through a variety of channels or streaming services and apps. Within OTT, there are different models. What does CTV mean?

Cable 111

Cable Television marketing Mobile Advertising Broadcasting 111

KoMarketing Associates

JUNE 25, 2019

Live Streaming. Live streaming over the last few years has proven two things: 1) it can work for almost any brand and 2) social platforms likely prefer live streaming compared to scheduled or traditional types of content. Company news announcements. New product tutorials or walkthroughs. Industry news coverage.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Scoop.it

SEPTEMBER 16, 2022

What if there was another way to keep up with content needs without always writing new pieces? Let’s break down 5 ways to curate content and keep your blog fresh. Then you can bump that blog post or list back to the top of your content stream. Bootstrap New Articles With Research From Existing Ones. It’s up to you!

Curation 98

Curation Content Blogger High Quality Lead 98

illumin

FEBRUARY 22, 2024

As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. Will audiences still choose streaming if they have to watch ads to do so? The answer?

Paid Search Agency 115

Paid Search Agency Amazon Ads Television marketing 115

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? A gripping retelling on a news site can move the community to rally in support of the victims with volunteer aid or donations. Then, you should work with your marketing team on adding more journalistic content to your mix.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Top Rank Marketing

DECEMBER 15, 2023

Brandwatch ON THE LIGHTER SIDE: A lighthearted look at “Permission Marketing” by Marketoonist Tom Fishburne — Marketoonist A mad genius recreated Tetris in Excel, and it looks surprisingly playable — XDA TOPRANK MARKETING & CLIENTS IN THE NEWS: Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec.

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Contently

FEBRUARY 22, 2023

If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. As for more specific examples of live streaming, Q&A sessions are becoming more popular. Some brands have taken to live streaming to teach new skills. Have a plan.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Marketing Insider Group

JULY 3, 2023

You can determine where to add your own two cents to a conversation as you stay on top of industry news. You can also create a list of newsletters, news feeds, and Twitter feeds with pro features. If pumping out a steady stream of material for your blog is challenging, let our team help.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

illumin

FEBRUARY 27, 2024

Walmart is diving into the streaming wars head first with its acquisition of VIZIO and its SmartCast Operating System. The company also possesses advanced technology which makes data collection and streaming incredibly easy, keeping up with Walmart’s existing efforts to expand its retail media offerings. Follow @illuminHQ

Acquisitions 88

Acquisitions Advertising Agencies Marketing Proposals Paid Search Agency 88

KoMarketing Associates

MAY 6, 2020

Live Streams. If the event is an open-format focused on awareness and engagement rather than registrations, live streaming the event across social media platforms such as Twitter, Facebook, and LinkedIn is a great way to promote real-time, genuine interaction and conversation with potential leads. . Pay Attention to Your Messaging.

Paid Content 283

Paid Content Social Media Promotion Media 283

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully. The good news?

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. And there you have it—our March B2B blog post round-up. Keep reading!

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Live streaming. Community blogging sites. Form communities and discuss relevant news within them. Live streaming apps. Overview: Live streaming apps allow users to share real-time video with their followers. Community blogging sites.

Social Media 145

Social Media Social Marketing Media Curation 145

illumin

MARCH 28, 2024

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. Audience-pay models take the helm Subscription revenue will play a crucial role in supporting the publishing sector and local news going forward. Will audiences pay?

Paid Search Agency 59

Paid Search Agency Internet Marketing Advertisements Advertising 59

Webbiquity

JUNE 10, 2021

The good news is that even if the business is reluctant to make changes, it’s still possible to implement them. Hiring the right people is essential, as well as encouraging them to try new things and constantly improve. The rise of streaming cemented its failure. For digital marketing, small steps can go a long way.

Work Management 256

Work Management Marketing Management Paid Search Agency Marketing & Strategy 256

Top Rank Marketing

DECEMBER 29, 2023

MarketingCharts LinkedIn Tests New AI-Based Learning Elements In-Stream Microsoft-owned LinkedIn (client) has expanded its use of AI within its LinkedIn Learning offering, using the technology to provide additional insight for users on the professional social platform seeking to learn new skills or hone existing one, LinkedIn recently announced.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Marketing Craftmanship

DECEMBER 22, 2015

When pressed to explain why their company has a blog, many CEOs will admit they were either pushed by marketing counsel to create one, or believed they needed a blog because their competitors have them. Unfortunately, a blog is much like a marriage, but without dating in advance of a commitment.

Allocation 100

Allocation Terms and Conditions Paid Search Agency Enterprise Management 100

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why Sponsored Updates? LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Top Rank Marketing

DECEMBER 1, 2023

Have you seen an important B2B marketing news item we haven’t yet covered? Thanks for being with us for this week’s Elevate B2B Marketing News, and we hope that you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

illumin

DECEMBER 1, 2023

CTV is gaining momentum CTV has become an important part of a holistic programmatic strategy and next year it is going to continue to grow in impotence as more and more customers “cut the cord,” turning to streaming and smart devices to consume TV. Follow @illuminHQ

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Contently

SEPTEMBER 24, 2021

.” As a result, it looks like we’re barreling towards a new era of social media. The First Era of Social: The News Feed. Second, Facebook introduced the News Feed. It’s hard to remember Facebook before the News Feed, but it was chaotic. The News Feed made Facebook an actual social network.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

illumin

DECEMBER 4, 2023

But not to worry, the major streaming platform isn’t going away – it’s just getting a makeover. This move comes after Disney’s purchase of Comcast’s remaining stake in Hulu last year and is a way for the company to consolidate costs and more effectively compete in the streaming market. billion loss in Q4 of 2022.

Advertisements 93

Advertisements Advertising Paid Search Agency Acquisitions 93

Tomorrow People

NOVEMBER 21, 2017

It’s a logical step when you consider our fast-moving, mobile-first world, and the instantaneous nature of news, entertainment and communication. Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Keeps content varied.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Zoominfo

FEBRUARY 7, 2018

From emerging platforms, to hot new trends, there’s always something new that marketers must identify and adapt to. Earlier this year, the ‘original’ social network made headlines with the announcement of their updated News Feed algorithm. However, it’s not all bad news. The Modern Marketers Guide to Live Streaming.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).

Marketing AI 130

Marketing AI Paid Search Agency Generation Enterprise Management 130

Square 2 Marketing

AUGUST 26, 2021

Your Content Marketing Strategy Needs A Major Makeover – Here’s The New Playbook. Here’s the bad news. You’re blogging twice a week. Now here’s the good news. The new content marketing strategy for every business is already out there for everyone to see, and you’re probably using it without even knowing.

Video Marketing 92

Video Marketing Amazon Marketing & Strategy Lead 92

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. I highly recommend the Marketing AI Institute as a great resource for the latest in AI marketing news. The Neuron Newsletter : Daily digest of the latest AI news.

Marketing AI 100

Marketing AI Training Generation Budget Programs 100

Conversica

MARCH 13, 2020

You anxiously watch the news as more events cancel, as well as headlines about negative economic impact across the globe. Determined to maintain your momentum, you quickly shift your plans and tactics from in-person meet-and-greets, to digital methods of growing pipeline. Adopting a Digital-First Mindset.

Ideal Customer Profiles 93

Ideal Customer Profiles Planning Lead Scoring Lead Ranking 93

Top Rank Marketing

DECEMBER 22, 2023

Have you come across your own top B2B marketing news item that we haven’t covered? Thank you for taking the time to be with us for this week’s Elevate B2B Marketing News, and we hope that you’ll return once again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Maybe your mind goes to stories about travel, yoga, and exciting new restaurants to try. Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ?

Examples 78

Examples Paid Search Agency Work Management Marketing Management 78

Engagio

JANUARY 20, 2024

” Streaming into the Future Jordan Rost from Roku discusses the streaming media landscape and the future of television advertising. Jordan explains how streaming has become mainstream and surpassed traditional TV viewing. He discusses new types of interactive and shoppable ad experiences only possible through streaming.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

illumin

OCTOBER 18, 2023

As the world shifts away from traditional TV and towards streaming, including CTV ads as part of a holistic advertising journey is necessary. Connected TV , often shortened to CTV, refers to streamed video content. Connected TV , often shortened to CTV, refers to streamed video content. Where did streaming start?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Top Rank Marketing

AUGUST 11, 2023

Have you a top B2B marketing news item we haven’t yet covered? Thank you for taking the time to join us for the Elevate B2B Marketing News, and we hope you’ll return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Noteworthy Marketing News Quiznos eyes comeback as they bring back Spongmonkeys mascots. Alongside this move, Netflix is introducing a new $7/month plan with commercials.

Trends 88

Trends Paid Search Agency Planning Advertising Agencies 88

illumin

MAY 2, 2024

While it comments on the Oscars, it can be used throughout award season on billboards, social media, TV, and streaming. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Multi-Touch Attribution 52

Multi-Touch Attribution Creativity Funnel Advertising Advertising Funnels 52

Sprout Social

OCTOBER 11, 2022

Share-worthy educational resources include in-house and third-party: Blog posts. Include blog posts or videos from the point of view of your employees. Share blog articles, videos, social posts and other content created by your C-suite or leadership team. Product news/industry partnerships. Social media posts.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131