Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Since social media leave digital footprints, companies create complex algorithms to come up with simple answers to measuring social media influence.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

JANUARY 17, 2012

Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Be the catalyst of your natural social media success.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

DECEMBER 15, 2011

Image via Wikipedia. The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Paraphrasing Doctor Moskowitz, there is no perfect social media ROI model, there are only perfect social media ROI model s.

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. According to certain expert panels, it seems that users are generally looking to revisit a more human element in the technology they use, from social media to smart speakers and digital assistants.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Biznology

OCTOBER 5, 2011

Image via Wikipedia. But if you are trying to guess where we’ll see the next revolutionary step in social media — as opposed to the much-easier-to-predict incremental improvements — you have to focus where the biggest opportunities are, the undiscovered country somewhere out there. ″ would look like.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

JULY 5, 2013

Photo credit: Wikipedia. In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be pushed forward. And, does solving one set of problems inadvertently create others? even if they are the latest thing!!

Social Networks 80

Social Networks Wikipedia Lock-In Network Marketing 80

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Evaluate how your competitors are using social media.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. If you can make the time commitment, start your own blog.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Writing on the Web

AUGUST 29, 2012

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. Which e-newsletter and blogs do you subscribe to?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. I think the same is true for the bevy of social tools.

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

APRIL 14, 2015

Image credit: Small Business Ideas Blog. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. 2 Social Network, Ghost Town Or Key Driver Of Local Search? But there’s more involved in generating high, and highly relevant, organic search traffic. ” Local SEO Guides.

Keywords 100

Keywords SEO Research Resources 100

Tony Zambito

JULY 24, 2011

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Buzz Marketing for Technology

OCTOBER 4, 2008

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. RANT ALERT! )

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

EveryoneSocial

OCTOBER 17, 2018

LinkedIn’s 4 Pillars of Social Selling. The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? To break it down, this is how social selling works: Rather than spending time on cold, outbound prospecting, you focus on generating conversations and engagement throughout the sales process.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Biznology

MAY 27, 2013

Photo credit: Wikipedia. While the world’s least-understood social media network might not have the 1.1 It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. Social Media Marketers hovers around 7,000, and there are nearly 1,700 Content Strategists.

Communities 80

Communities Google Skype Wikipedia 80

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. 13 Mind-Bending Social Media Marketing Statistics.

Social Media 28

Social Media Statistics Social Marketing Media 28

Biznology

JULY 18, 2011

Image via Wikipedia. Nobody knows for sure if Google+ will ever dethrone Facebook and Twitter, but the buzz it created showed something already: our allegiance to any Social Platform in particular is as reliable as that of a mercenary just waiting for the highest bidder. by Aaron Kim.

Wikipedia 80

Wikipedia Wiki Buzz Social Networks 80

Biznology

DECEMBER 28, 2012

Photo credit: Wikipedia. New pages, a blog or whatever. I will use social media only in a way that shows revenue impact. Social media – Make sure you do everything you can to fully understand Facebook, Twitter and LinkedIn, then use it appropriately to move your business forward. Here we go.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia. Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Biznology

MARCH 5, 2012

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. The answer may not seem obvious now, but it will be in a few years. Search and Geocities communities.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

MARCH 26, 2018

For example, within the HubSpot Blogging App , users will find as-you-type SEO suggestions. Think about a site like Wikipedia, for example. The Wikipedia page for the term "marketing" contains a whopping 711 links. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.

SEO 101

SEO Tools Domain Wikipedia 101

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Previously the service started as a blog comment search engine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. Knol may lack Wikipedia's cachet, but it's a much friendlier place.

Social Media 20

Social Media PageRank Digg Wikipedia 20

Biznology

APRIL 23, 2012

Photo credit: Wikipedia. Several clients of mine have recently filled search marketing, social media marketing and community management positions. If you’re a social media guru, where can I connect with you? Now, it’s hard to keep up with all the change in social media and online marketing.

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Instead of buying print ads in trade journals, they create their own blog and build an active community around it.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Buzz Marketing for Technology

JUNE 27, 2008

social media. I’m Writing a Guest Blog Series for the Wikinomics Blog. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. I’ll blog here to let you know when each new guest post is published. advertising.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

JULY 24, 2008

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. “Washington, Wikipedia, and Web 3.0: – Keynote Address. Tim Berners-Lee , Senior Research Scientist.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Biznology

FEBRUARY 17, 2012

Image via Wikipedia. Earlier this week I read a post by Amber Naslund over at her Brass Tack Thinking blog. She did a nice job of actually thinking about something that I feel is an affliction rather than a development in the social space: frictionless sharing. Social is all about sharing, right? Great idea, right?

Wikipedia 80

Wikipedia Opt-out Opt-in Social Networks 80

Tony Zambito

JUNE 1, 2011

Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    Social Buyer Persona Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100