Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Marketing Insider Group

OCTOBER 20, 2020

Your team is discussing new ways to highlight your business’s value position and drive more leads. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Webbiquity

MARCH 2, 2021

Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. There is tremendous leverage to be gained by optimizing the use of both channels together. For individual events focused on audience engagement, one of the best options is Shindig.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Vision Edge Marketing

APRIL 5, 2022

More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. Considering that half (46 percent) of businesses reported they want to increase their content creation spending in 2022 , what do we mean by content and for what purpose?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. The Best Marketing Blogs of 2015.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Contently

FEBRUARY 28, 2023

The whoosh of your coat in the wind. So how do podcasts fit into your content marketing strategy? Podcasts are a way to educate your consumers on important topics and provide thought leadership to the marketplace. Other businesses choose to find a thought leader to host their own podcast and sponsor them.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

SocialPilot

JANUARY 31, 2024

Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. It helps you to evaluate your steps and learn from others’ mistakes. Imagine the profit you can generate by combining these two different segments of businesses. billion by 2028.

Case Study 90

Case Study Case Studies Work Management Studies 90

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. That’s why if you want your audience to reciprocate, you need to mention it explicitly. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers.

Social Media 119

Social Media Examples Media Urgency Marketing 119

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Social Media 95

Social Media Media Lead Scoring Lead Ranking 95

Binary Demand

JUNE 7, 2023

B2B marketing automation brings a transformative edge, allowing businesses to streamline processes, enhance efficiency, augment sales, generate personalized campaigns, obtain better lead generation, and drive targeted engagements. The businesses must sustain a concrete brand value over all the sales channels.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

The Marketing Blender

NOVEMBER 4, 2022

How to Choose the Right Advertising Budget for Your Business. You’ve decided you want to start advertising your business. However, the first step is to think about what your goals are – and keep in mind, there can be more than one goal. . Calculate Your Maximum Allowable Customer Acquisition Cost (CAC).

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Launch Marketing

JANUARY 11, 2024

When you get excited to launch your product or company, it can be easy to get weighed down by the amount of planning it takes to put a launch together. Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business. But where do you start?

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. These are our best tips for helping you focus on what matters. This knowledge forms the foundation of your digital marketing efforts. Even the most logical business decision has emotion at its core.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It all depends on your needs.

Social Media 98

Social Media Tools Media Lead Scoring 98

Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.

Account Based Marketing 78

Account Based Marketing Tactics B2B Marketing Multi-Channel 78

Valasys

JANUARY 9, 2023

The best MarTech solutions will allow marketers to apply analytics not only during campaign setup but also throughout a campaign’s lifetime. Integrating marketing and technology can streamline processes, reduce manual labor, and increase efficiency in your workplace. Guide To Start a MarTech Blog In 2023. Increase ROI.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

Buffer

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Anticipate your customers’ needs — and tailor your messaging to fit those needs. The good news is, there’s a blueprint for how to tackle these changes and build a digital engagement strategy that puts your customer’s needs at the center of every interaction. So what’s the key to making sure they choose yours?

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. Selecting an AI partner capable of delivering speed, quality, and accuracy is equally paramount. These qualities are non-negotiable in today’s business world.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. According to a recent U.K.

Design 101

Design Examples Best Practices Microsite 101

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? Then, it’s important to understand your strategy and how UGC fits into it. In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. You already have UGC!

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. What exactly is a SMART goal?

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

Scoop.it

OCTOBER 6, 2022

Such has been the rise of social media over the last couple of decades. Initially formulated as a means for people to stay connected with their loved ones and the world in general, social media has, hence, broadened its scope by leaps and bounds. At present, it is a core component of many businesses’ marketing arsenals.

Social Media 84

Social Media Media Marketing & Strategy Business 84

SocialPilot

MARCH 8, 2024

Perfect, you have got your client’s attention and moved them to the consideration stage in your sales funnel. Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Sprout Social

SEPTEMBER 16, 2022

The latest Sprout Social Index™? found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Streamlining your YouTube video uploads with Sprout. How to post a YouTube video.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It all depends on your needs.

Social Media 144

Social Media Tools Media Lead Scoring 144

Marketri

OCTOBER 25, 2023

But it takes a rigorous process, grounded in business goals and strategy, to engage in marketing that achieves your business goals. Part 1 of this series reviewed the importance of segmenting your markets and understanding your ideal target buyer before you develop a marketing strategy and plan. Overpromising.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? That’s precisely what we’ll be discussing in this blog post. So let’s dive in. What Is Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

ClearVoice

MARCH 14, 2024

You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. In this guide, we’ll explore how strategic content partnerships can amplify your results. Take, for example, the movie John Carter.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Each of your online channels should be in harmony with the other.

Trends 157

Trends Planning Work Management Contingency Planning 157

Adobe Experience Cloud Blog

MARCH 26, 2020

Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience. The notion of the internet merely isolating teens and destroying social interaction and social intelligence has been unfounded and misunderstood. We’ve seen Generation Z coming for a while.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Tell a compelling story Focus on showing the value of your product or service.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Binary Demand

JUNE 12, 2023

Success requires personalized, targeted messages that highlight your brand’s strengths. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98