SnapApp

MARCH 8, 2016

The average blog post takes almost 20 hours to create and costs $900 to produce. Rather, it’s a matter of improving your content’s discoverability within your blog or resource center so that more people can find your content as they make their way through the buyer journey. 1. Avoid Content Silos.

Content 48

Content Buyer's Journey Verticals Organic Leads 48

SnapApp

JANUARY 4, 2017

If you’d like to dive deeper into design and user experience, InVision’s blog is chock-full of great resources. Use Facebook Graph Search to find out what your target audience is excited about and what’s working for your competitors on Facebook. This is as simple as using Facebook’s search bar on Facebook.

Research 61

Research Campaigns Tips Content 61

SnapApp

MAY 7, 2019

And stay tuned for a second blog post with more of their valuable insights coming later this month! Then, reverse engineer their needs by identifying their pain points. Create a blog article related to the content in your downloadable material. Add calls-to-action to your blog to guide people to the landing page.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

NOVEMBER 16, 2011

Then there are blogs that hover between the personal and professional: they're content-driven too. What's the best way to condense a lengthy blog post into a short-form tweet? What is the ideal tone for a blog post? Unlike other types of social communities, blogs are unique in that companies own the content.

Social Networks 48

Social Networks Practices Best Practices Network Marketing 48

SnapApp

JUNE 14, 2012

Search Engine Journal asks, where is your social media effort best served : in-house or with assistance from a third-party expert? (By By Dave Thomas ) The Twitter Blog announces " tailored trends " which you can customize so you see the news you want. (By?

Social Media 48

Social Media Twitter Media Trends 48

SnapApp

JANUARY 13, 2012

Google is notorious for keeping its search algorithm under wraps. But executives have made it clear that the company's new social network, Google+, will have an impact on search rankings. Here are a few tips for getting the most search engine love from a Google+ brand page. Create a full brand page. Share posts publicly.

Google 48

Google Optimization Buzz Lead Scoring 48

SnapApp

MAY 7, 2012

Vanessa Sweeney of The Niche Marketing Blog offers a simple explanation of the difference between niche and general marketing. It improves SEO when people search for specific things. Use "insider" terms for keywords in mobile messaging, blogs and social media posts. Definitions. Customer interest: General marketing ?reaches

Long Tail Marketing 48

Long Tail Marketing Mobile Advertising Opt-in Conversion Rate 48

SnapApp

FEBRUARY 23, 2015

What blogs do they read? Knowing their favorite sites or industry publications lets you hone in on the advertising or guest blogging markets that will be most lucrative in terms of leads and sales pipeline. Learn Their Information Consumption Habits. Where do your prospects go for information?

Buyer Personas 48

Buyer Personas Tactics Top of Funnel Funnel Advertising 48

SnapApp

JUNE 12, 2012

A blog can reach millions, or it can reach you and your mother -- it all depends on how interesting you make your content and how well you support the effort. Blogging with SEO keywords helps your site climb up the ranks in search engines, potentially bringing new eyes to your business. Twitter and Text/SMS.

Social Media 48

Social Media SMS Media Long Tail Marketing 48

SnapApp

SEPTEMBER 27, 2013

If users discover your content via search or social media , they’re more likely to engage if you’re not in pitch mode. If there are tons of search engine results for “Best Practices for __,” that might be a topic to avoid. Each chapter of your eBook might be worthy of blog post. Just mix it up.

Tips 48

Tips Content Paper Webinar Metrics 48

SnapApp

MARCH 20, 2012

By now, many of us have heard about Google+ and have witnessed its integration within regular Google search results. AJ Kohn recently released a comprehensive guide Google+ SEO based on his own research with search terms. The text in these sections are used for Google+ search. Optimize your Google+ profile. Get verified.

Google 48

Google SEO Lead Scoring Lead Ranking 48

SnapApp

APRIL 13, 2012

Start a blog that leads readers to your website. This will let search engines know that your website is still active. There's no good reason to wait, and there's a great reason to promptly reply: The person who contacted you feels appreciated, putting you in a good position to get their business or keep their attention.

Marketing Websites 48

Marketing Websites Impressions Lead Scoring Lead Ranking 48

SnapApp

FEBRUARY 14, 2017

The other downside: Because it’s a PDF , the data here is locked away from search engines and isn’t helping company SEO efforts. And even though they’ve included social sharing buttons, at no place in this document is there an opportunity for the user to engage with the content. The only option is to read it and move on. Image source.

Interactive Marketing 48

Interactive Marketing Marketing Automation Automation Content Marketing 48

SnapApp

JULY 21, 2016

All the buzz, the search engine traffic, and the playful angles to take are just dangling there, beckoning. The purpose here is to let out a collective exhale for B2B marketers, take a step back, and feel good about not scrambling around for a last-minute campaign. Gotta catch ‘em all! But, do you? I know, I know. Junk traffic.

Marketing & Strategy 48

Marketing & Strategy Marketing Qualified Leads Lead Ranking Touchpoints 48

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Most commonly, traffic comes from search engines, paid advertisements, social media shares, and referrals from other websites. A vlog is a video blog.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SnapApp

APRIL 13, 2016

Design It Yourself is a new blog series dedicated to providing marketers and content creators tips and insights for creating impactful user experiences and powerful visual assets. Subscribe to the SnapApp blog at the bottom of this page to get our posts in your inbox each week!

Design 48

Design Interactive Marketing Eye-Tracking Marketing 48

SnapApp

APRIL 15, 2016

Design It Yourself is a new blog series dedicated to providing marketers and content creators tips and insights for creating impactful user experiences and powerful visual assets. When you’re looking at websites, content, or search engines – ask yourself, “What could make this better?” Everyone is a designer.

Design 48

Design Interactive Marketing Eye-Tracking Marketing 48

SnapApp

JULY 27, 2012

Some would have you believe that all you need is a blog to bring customers streaming to your door. But, although a blog is a powerful tool in new media marketing, it's not a guarantee of business success. Good blogging technique is important, but perhaps not as important as avoiding these all-too-common blog mistakes.?

Paper 48

Paper CAN-SPAM Lead Scoring Lead Ranking 48

SnapApp

APRIL 4, 2018

Heinz Marketing Blog | Vice President - Client Marketing Services. . . Opportunity creation can indicate a strong campaign engine and provide a leading indicator for future sales performance, especially when used in context of sales pipeline velocity. . . This includes emails, landing pages, blog posts, and more. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MARCH 21, 2018

Full Funnel Marketing Strategy #1: Search Ads. According to a report from Pardot , 70% of buyers return to Google search a minimum of two or three times during the course of their research. . . Here, users might find your blog content and read an article that suggests A/B testing frameworks and tools. What is Funnel Marketing?

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

AUGUST 14, 2018

The reason: More than 2 million (yes, million) blog posts are published every single day. Better content means potential leads and customers get more value out of the blog posts being shared. Many blogs are just regurgitated information gleaned from other topical articles.”. Image source. They’re learning something new.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

SnapApp

JANUARY 31, 2019

Year over year, the client saw a 93 percent increase in search traffic and a 45 percent increase in revenue from online leads. The key is to create content (both blog posts, landing pages, directories, videos, etc.) Reverse engineer what’s working for others. that trigger curiosity in your target audience.

B2B Marketing 99

B2B Marketing Effectiveness Advertising Agencies Paid Search Agency 99

SnapApp

AUGUST 14, 2018

The reason: More than 2 million (yes, million) blog posts are published every single day. Better content means potential leads and customers get more value out of the blog posts being shared. Many blogs are just regurgitated information gleaned from other topical articles.”. Image source. They’re learning something new.

Resources 48

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 48

SnapApp

JANUARY 13, 2017

If your website has enough SEO power, some people might stumble upon it through search engines – but that’s about it. It’s like a car without an engine. Content without promotion is like a car without an engine. Without promoting your content, it doesn’t actually go anywhere. Spread the Word on Social Media.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SnapApp

JANUARY 12, 2017

If your website has enough SEO power, some people might stumble upon it through search engines – but that’s about it. It’s like a car without an engine. Content without promotion is like a car without an engine. Without promoting your content, it doesn’t actually go anywhere. Spread the Word on Social Media.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog's monthly average pageviews by 100% in three months. . . . Nandini Jammi. Jordie Black. Kate Harvey.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog’s monthly average pageviews by 100% in three months. C hargify | Content & Search Marketing Manager.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

JANUARY 8, 2014

Have you seen the latest SnapApp blog? Read our blog and see how the best practices of CTAs can improve lead conversions….”. Blog Call-to-Action Strategy. There’s a good chance blog readers have arrived via search engine or social media. Blog CTAs can have many formats. It’s about B2B Call-To-Actions.

Advertising Channels 83

Advertising Channels Practices B2B Marketing Peer-to-peer 83

SnapApp

JUNE 5, 2018

But, for many B2B organizations the sales engine is not turning. Articles can rank for specific question-based search terms, which can help build authority and brand awareness. Takeaway : Lead scoring is what greases the cogs in a well-oiled sales engine. An automated lead scoring model can be a catalyst for your sales engine.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

SnapApp

FEBRUARY 16, 2017

How Search Works. A breakdown of how Google brings you search results. The long-tail phrase "How to cook artichokes" gets over 12,000 searches per month, and the article housing this interactive infographic was able to land a #1 ranking for it! Acquisitions span various sectors, including mobile, search, e-commerce and more.

Examples 116

Examples Lead Ranking Lead Scoring Stats 116

SnapApp

FEBRUARY 2, 2016

In a report by Google and Millward Brown Digital, 71% of B2B buyers start their research with a simple generic search - just like I did! Coming from search engines, prospects will see a relatively universal line of content. Types of content formats at the awareness level: Blog. Landing page of website. Infographics.

Top of Funnel 48

Top of Funnel Planning Webinar Metrics Digital Marketing Funnels 48

SnapApp

FEBRUARY 3, 2016

In a report by Google and Millward Brown Digital, 71% of B2B buyers start their research with a simple generic search - just like I did! Coming from search engines, prospects will see a relatively universal line of content. Types of content formats at the awareness level: Blog. Landing page of website. Infographics.

Top of Funnel 48

Top of Funnel Planning Webinar Metrics Digital Marketing Funnels 48

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

MAY 19, 2016

The connection between social signals and search engine ranking is indirect, but important. Also, if you enjoyed this blog post, we’d definitely appreciate a share :). The best way to get around this is to provide valuable content in a well-optimized content experience (more on that below). Social shares impact SEO.

Lead Scoring 54

Lead Scoring Lead Ranking Content Social Media 54

SnapApp

MAY 18, 2016

But when your audience is inundated every day with attention-seeking material through social, email, their own browsing searches, and the demands of the physical world – living, breathing, gravity, all that – it can be difficult to create the content that really gets them leaning forward , gets them active. Easy, right? Think about Facebook.

Top of Funnel 48

Top of Funnel Content Class Marketing Funnels 48

SnapApp

APRIL 13, 2017

BrightEdge is a content performance marketing company with an award-winning SEO (search engine optimization) platform powered by a sophisticated big-data analysis engine. This SEO quiz challenges prospects to find out just how much they know about search engine optimization. . Take this blog post , for example.

Examples 48

Examples Microsite Marketing Management B2B 48