Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. B2B tech buyers most highly value product demos, factual product information, and free trials. Buyers are spending more time with content. Familiarity breeds intent. No surprise there. Here are six key findings from the report.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Marketing Insider Group

FEBRUARY 22, 2023

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Content that hits across the customer life cycle creates more influence over buyer decisions. Content that hits across the customer life cycle creates more influence over buyer decisions.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

ANNUITAS

NOVEMBER 28, 2023

The company has grown from a simple ‘sales cadence’ and ABM tool for nurturing and building insights around buying committees into a more insight-driven workflow platform that aims to enable more right place, right time engagement for sellers and prospects.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Embrace automation tools.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Only B2B

APRIL 24, 2024

It’s a continuous process focused on reaching and engaging potential buyers outside of your existing market. Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts? blog downloads, content offers).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. Data freshness and completeness: Users should always have access to fresh, comprehensive, and securely managed data, instilling confidence in its reliability.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Zoominfo

JANUARY 11, 2021

Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Leadspace

NOVEMBER 16, 2022

In the last two blogs I discussed how to discover your TAM and assign territories, and then how to determine where to focus your sales & marketing efforts by using AI/ML models to score leads and understand who is ready and able to buy your product. Do your segments start with your Total Addressable Market and cover its entirety?

Segmentation 126

Segmentation Campaigns Lead Ranking Classified Ads 126

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Inbox Insight

APRIL 22, 2024

This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. It serves as the crucial first step in acquiring customers and plays a significant role in converting website visitors into potential buyers. One strategy has proven to be a game-changer – lead generation.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. Traditional marketing approaches that rely solely on demographic data and generic targeting are no longer sufficient.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

eTrigue

JANUARY 16, 2024

Why should you care about the quality of your data? If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. Garbage in. Garbage out.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

NetLine

JANUARY 30, 2024

When we introduced INTENTIVE , our intention (yes, pun intended) was to change how B2B marketing gets done. In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts.

Intent 52

Intent CTR Intent Data Intent Signal 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. It enables a real 360-degree view of the customer across first-, second- and third-party data.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Circle Studio

NOVEMBER 24, 2020

With that in mind, 2021 will see the vast majority of B2B firms (who haven’t already) adopt a truly digital-first and digital-centric philosophy when it comes to marketing and sales. B2B buyers crave video content and they are looking for video content at every stage of the buyer’s journey.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. But what exactly is Intent Data? Intent data is specifically an individual’s web content consumption. Types of Intent Data. First-Party Intent Data is the data you collect about your own users.

Intent Data 120

Intent Data Intent Top of Funnel Marketing Automation Services 120

Top Rank Marketing

OCTOBER 17, 2023

Strategic Evolution: Initially, webinars were tools for retention and renewal. The Sales Cycle and Webinars: With traditional B2B sales cycles spanning 6-9 months, webinars offer an opportunity to break the monotony. They can impact the top, middle, and bottom of the sales funnel, accelerating deal velocity.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

SalesIntel

FEBRUARY 26, 2024

The traditional B2B buyer’s journey has been overtaken by “self-directed buyers.” They’re empowered with self-sourced information that ultimately makes them well-informed buyers. Consideration: The buyer defines their problem and considers options to solve it. This is a fantastic step forward for B2B consumers.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

The traditional B2B buyer’s journey has been overtaken by “self-directed buyers.” They’re empowered with self-sourced information that ultimately makes them well-informed buyers. Consideration: The buyer defines their problem and considers options to solve it. This is a fantastic step forward for B2B consumers.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

6sense

JANUARY 3, 2022

Whether you’re new to account-based marketing or are looking for a refresher to level up your sales team’s ABM approach, here’s a collection of “ABM 101” blog posts that can help your revenue team find its footing in the new year. How ABM Makes Sales Conversations More Relevant, Persuasive and Impactful. Content Avalanche!

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. These leads are perfect for your sales team because they’re already hot! Keep reading to learn about the top intent data providers and how you can use them to land high-quality leads. What Is Intent Data?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. To effectively prospect, you need verified contact data on your ideal buyers. But what happens if your data is incomplete or unreliable? Accurate lead data is crucial for successful sales and marketing efforts. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Tiecas

MARCH 2, 2024

This technology can potentially change how industrial audiences search for information by understanding niche terminology and complex search intent. It can help industrial marketers adapt with tools for hyper-targeted keyword research and streamlined content creation. Traditional search tools might not reveal this nuance.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Contently

DECEMBER 26, 2022

Measure Engagement to Assess Thought Leadership & Buyer Intent. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? Tools like BuzzSumo or Brandwatch are great for this. Overall, this will slow down your sales team.”

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

SalesIntel

APRIL 6, 2023

Sales efficiency is a crucial aspect of any successful business. However, with the ever-evolving business landscape, achieving optimal sales efficiency can be challenging. Sales teams often face various roadblocks that can hinder their productivity and ultimately affect the bottom line.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96