Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Lead generation and nurturing. How do you do that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. Lead Source Measurement Needs Improvement. I first used it inside AdWords, in which they offered cross-media conversion tracking. Marketing Automation to Measure End-to-End ROI.

Social Media 100

Social Media ROI Media Leads 100

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. In today’s environment, your digital presence offers the best opportunities for generating leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Per the new HubSpot report, “Video is the most popular and effective media format for the fourth year in a row.” 50% of marketers say video is one of their top six media formats.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, they’re clueless when it comes to generating leads via their website. ” Leave a comment (or subscribe) to a blog about IT recruiting. Inbound Leads.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! More (quality) leads = more sales = increased revenue, which makes everyone happy. However, lead generation often starts with marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue. If your company isn’t blogging—it’s time to start. Not convinced?

Business Blogging 201

Business Blogging Statistics Business Lead Ranking 201

Marketing Insider Group

OCTOBER 5, 2023

There is an observation in social media called “ Participation Inequality ” or the “ 1% rule ” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. But the fact is, the large majority of marketers are still not active in social media.

Social Media 194

Social Media Media Twitter ROI 194

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. For example, we show how our average client sees a 7x ROI and 138% increase in measurable website visits.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Webbiquity

DECEMBER 19, 2023

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

ClearVoice

NOVEMBER 28, 2022

Understanding the latest blog trends, content marketing trends, and more is critical to success. And it’s essential that it converts into lead-generating assets for your business that informs your audience and keeps them engaged. Each year content blog trends will either remain the same or shift to new avenues.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Marketing Insider Group

MAY 1, 2023

84% of video marketers think video has helped with lead generation Source: Wyzowl Posting brand videos on social media is a great way to reach new audience members, and ultimately land new customers. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

MARCH 13, 2023

And how can you apply them to your own business to maximize your ROI? Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. But what exactly are the best content marketing practices? Not convinced? We have proof!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Here are nine helpful strategies.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Deliver consistent content by building a calendar dedicated to valuable blog topics. The purpose of content marketing is to create brand awareness and generate quality leads. Image Source: Sprout Social.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 303

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Increase ROI. AI solutions can reduce costs and maximize resources, ultimately increasing their ROI in the long run. You’re not alone. Want to know how it’s done?

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Marketing Insider Group

MAY 12, 2021

Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers. Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

MAY 2, 2023

Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimately taking your ROI to the next level. Image Source: Giphy Our secret weapon for success is to include zero-party data. What Is First-Party Data?

ROI 232

ROI Webinar Metrics Privacy Content 232

Marketing Insider Group

JULY 6, 2021

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. So is social media an effective digital marketing strategy or not? What CEOs are Saying about Social Media Marketing.

Social Media 362

Social Media Media Business Custom Publishing 362

Marketing Insider Group

DECEMBER 18, 2023

Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Targeting a Niche Professional Audience: LinkedIn Sponsored Updates Image Source: Instapage LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. Why Sponsored Updates? Why Sharethrough?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

seo.co

APRIL 17, 2022

Will any of these techniques actually move the needle and generate leads? More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Which strategies are worth pursuing?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Using inappropriate metrics to measure content performance can lead to misleading conclusions. In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? It can be hard to know if your content is generating leads or boosting brand awareness. This guide will equip you with the tools to: Calculate your content syndication ROI.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Tailor measurement to the campaign For social-first campaigns, you’ll want to measure engagements on the influencer content.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Tim Hanson is doing the same.

Social Media 154

Social Media SEO Cost Per Click Media 154

ClearVoice

MARCH 14, 2024

After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. For example, you could announce a new product launch through your email newsletter, share the product’s features in-depth in your blog post, and promote it via social media platforms. Keep it short.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Digilant

JULY 10, 2022

One of the most appealing is that you can finally measure ROI, which used to be nearly impossible with OOH marketing. If you’re ready to incorporate DOOH into your media mix, here are some tips to keep in mind. But too many marketers have focused their omnichannel strategies entirely on the online world. DOOH Advertising, Explained.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

Content4Demand

AUGUST 13, 2020

Blogs are no longer optional in a comprehensive marketing strategy. Blogs Contribute to Key KPIs. Monitoring your blog’s performance can help you see how your blog is contributing to such KPIs as social media shares, website visits, return visitors and potential leads generated from blog content.

Buy 83

Buy B2B Thought Leadership Thought Leadership Custom Publishing 83