Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Today’s blog post is a primer on data-driven marketing. May 2018 B2B Blog Post Round-Up Key Takeaways. Continue reading.

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B2B Zoominfo Sales Cycle B2B Sales 113

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. And there you have it—our sixth B2B blog post round up. B2B Blog Post Round Up: Buyer Personas, User-Generated Content, & More [October].

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Zoominfo

MARCH 3, 2019

What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. With ZoomInfo you can search, filter, find, and contact companies using a wide range of criteria.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Zoominfo

AUGUST 11, 2020

Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020. Once you’ve segmented your list of clients (i.e

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

APRIL 23, 2019

Be sure to get written consent before publishing. Imagine you regularly post thoughtful blog posts about the industry and actively engage with other financial professionals. Blogging is yet another aspect of digital marketing that will have to kowtow to FINRA regulations. Be visible online – write blogs!

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. Recently, we published The Ultimate List of Marketing Podcasts.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

DECEMBER 28, 2020

They visit websites where they read blog posts, watch product videos, or download a guide. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. says Russell Van Leuven, General Manager, ZoomInfo. How to spot buying signals. How do you access buyer intent data?

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That might include watching your product videos, reading blog posts or listening to your podcast. link] — ZoomInfo (@ZoomInfo) January 20, 2021. It’s time to build a sales funnel that captures and converts your best buyers.

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Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. Social Media Social media marketers are tasked with publishing content across multiple platforms, covering many topics — and squarely in the public eye. What Does this Mean for Marketers?

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Zoominfo

APRIL 18, 2019

Blogs, white papers, webinars – whatever makes sense for the market you’re targeting. ZoomInfo can help! Contact us today to learn how ZoomInfo’s B2B contact database can help your business grow. ZoomInfo can help! Contact us today to learn how ZoomInfo’s B2B contact database can help your business grow.

Top of Funnel 140

Top of Funnel Lead Ranking Lead Scoring Generation 140

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. Here’s what you need to know: 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time ( source ). Companies that published 16+ blog posts per month got almost 3.5X

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Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

SEPTEMBER 18, 2019

You may see some familiar names and sentiments in this piece—and that’s because it’s a follow up to an article we published last week. Or, contact ZoomInfo today. The ZoomInfo platform is backed by the world’s most comprehensive B2B database and we can help you drastically improve marketing productivity today.

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Product Planning Zoominfo Work Management 171

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. Buyer’s Journey: A subscriber who just joined your email list after reading a blog post is much less likely to make a purchase than someone who downloads three case studies and signs up for a free trial.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. The post 10 Most Popular Marketing Articles of 2018 appeared first on ZoomInfo Blog. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

JUNE 25, 2018

Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. By publishing content to YouTube, you’re increasing the likelihood that you’ll be found on Google. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. We say yes! Let’s get into it!

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) That might include watching your product videos, reading blog posts, or listening to your podcast. link] — ZoomInfo (@ZoomInfo) January 20, 2021 It has taken a lot of work to get the buyer to this point. Thank you, Marketing ).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

NOVEMBER 1, 2018

For a more comprehensive guide to social listening check out our recent blog post— The B2B Marketer’s Guide to Social Listening. Secondly, make sure you tailor your content to the individual platform on which you plan to publish it. Contact ZoomInfo today to accelerate your B2B marketing efforts! Identify influencers.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

JULY 1, 2018

TrustRadius: Authenticates each reviewer and validates every review through its research team prior to publishing. Check out our recent blog post for a more comprehensive guide to social listening. Check out our recent blog post about sales-driven content marketing to learn what types of content you should be sharing on social media.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Webbiquity

JANUARY 18, 2022

That quote is taken from the State of Intent Data report, published by Demand Gen Report and sponsored by DemandScience and TechTarget. DiscoverOrg didn’t make the list because it’s owned by ZoomInfo.) Intent data is a crowded space, with a range of pricing models, strengths, applications, and methods of collecting data.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Zoominfo

AUGUST 11, 2020

Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. Below are some of the key benefits of using ideal client profiles in your sales and marketing strategies: Personalization: Everyone’s favorite buzzword.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Zoominfo

JUNE 27, 2019

You forget your audience, you skimp on research, and your revision process goes out the window, all because you can’t wait to get your hands on the final product—to publish something. Using the extra time you’ve allotted, do your research, personalize your content, and make sure it truly makes sense before publishing. Because it is.

Creativity 185

Creativity Content Marketing Planning Content 185

Zoominfo

MARCH 3, 2019

ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. Check it out! Free Trial 3.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. Perhaps you publish an in-depth guide to SEO on your blog and optimize it accordingly. To learn more about ZoomInfo, the leading people information database, contact our sales team today. Glad you asked!

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Zoominfo

FEBRUARY 7, 2018

Facebook explains it best in their release notes, “ Because space in the News Feed is limited … we’ll show less public content, including videos and other posts from publishers or businesses.” Check out the following blog posts to learn how: 22 Live Streaming Statistics for B2B Marketers. It’s about to become a lot more challenging.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Heinz Marketing

AUGUST 20, 2021

According to a blog post from ZoomInfo , “dirty data are faulty bits of information that can present problems in business databases.” Dun and Bradstreet published its “ 7th Annual B2B Marketing Data Report ,” and statistics showed 100% of the B2B companies that increased their investment in data quality saw overall performance gains.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Zoominfo

JULY 1, 2019

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. ZoomInfo is a leading B2B contact database that works with all businesses to scale sales and marketing efforts for increased revenue and unparalleled growth.

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

DECEMBER 13, 2018

His book Influence has sold over 2 million copies, is a New York Times Bestseller and has been published in twenty-eight languages. Mark Hunter, The Sales Hunter, is a ZoomInfo favorite—and has spoken at several of our events. The ZoomInfo YouTube channel has a variety of resources for sales, marketing, and recruiting professionals.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

OCTOBER 16, 2018

Ask questions: Publish an anonymous or branded question in an industry-related subreddit to see how potential customers respond. For more information about improving your marketing efforts, contact ZoomInfo today. The post The Beginner’s Guide to Using Reddit for Market Research appeared first on ZoomInfo Blog.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

JANUARY 31, 2018

Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. Buyer’s Journey: A subscriber who just joined your email list after reading a blog post is much less likely to make a purchase than someone who downloads three case studies and signs up for a free trial.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Zoominfo

OCTOBER 20, 2021

If you have yet to use YouTube in your professional life, this blog post is for you. RecruitingBlogs The Recruiting Blogs YouTube Channel offers a comprehensive library of content including relevant news, tools, webinars, and conversations from the RecruitingDaily and RecruitingBlogs team. Watch here 8. Watch here 12. Check it out.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

SEPTEMBER 5, 2018

Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business. Market analyst reports: Market analysts often publish reports offering detailed assessments of specific markets or industries. What is market intelligence?

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

MARCH 28, 2018

Here are some questions to ask yourself before publishing your next piece of content: Is this content original? Promote user-generated content that showcases customers using your products or interview customers directly and create a blog post or video using the material. Are you offering a new perspective or covering an original topic?

Branding 178

Branding Brand Identity Zoominfo Transparency 178

Zoominfo

JUNE 6, 2022

It defines the real experience of working for your company and articulates the shared expectations between employer and employee,” says Valerie Katz, director of employer brand and employee experience at ZoomInfo. Analyze Your Company Culture If you want candidates to perceive your company as a great place to work, it’s got to deliver.

Ad Building 130

Ad Building Branding Brand Identity Multi-Channel 130

Zoominfo

OCTOBER 15, 2019

To learn more about how ZoomInfo can dramatically scale and improve all aspects of your go-to-market strategy, contact our sales team today. This blog post was updated on June 29th, 2020 and originally published on DiscoverOrg. There’s only one way to find that success!

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