Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ).

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Marketing Insider Group

MAY 15, 2023

Buyer Personas. A buyer persona is a semi-fictional representation of an ideal customer, based on data and research. Buyer personas help B2B businesses further understand the needs, pain points, and motivations of their target audience. This includes blog posts , eBooks, whitepapers, webinars, and more. Content Marketing.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

SmartBug Media

JUNE 22, 2021

Even the most well-written blog post needs a little help getting over the finish line, and more importantly, in front of the right audience. Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. HubSpot Blogging Hack #1: The Power of CTAs.

Hubspot 94

Hubspot Click Rate Lead Scoring Lead Ranking 94

SmartBug Media

SEPTEMBER 7, 2022

If you’ve done inbound marketing for any length of time, chances are your organization has written some blog posts. With a little search engine optimization, those old posts can become reliable traffic contributors again. Now, knowing what you’d like to rank for, let’s move on to look at your historical blog posts.

Optimization 98

Optimization Keywords Traffic Tagging 98

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Enter: candidate personas.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. We hope you stick around and find inspiration in our November blog post picks. Keep reading.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

Marketing Insider Group

MARCH 31, 2021

Quick Takeaways: Start by optimizing your content for local search. Start with Search. More often than not, that search will take place on their mobile phones , even in their homes. Look at your content and social media analytics to see which keyword searches drive local traffic to your content.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Martech

JANUARY 22, 2024

In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot. Custom marketing technology-related personas The No. Custom marketing technology-related personas The No. Keep reading for the full scoop.

Work Management 107

Work Management Generation Marketing Management CMO 107

KoMarketing Associates

APRIL 18, 2017

Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Percentage of blog traffic from organic search. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

Marketing Insider Group

APRIL 19, 2021

reading one of your blog posts, liking one of your social media posts, etc.) Use Your Data to Create Buyer Personas. Creating buyer personas can help you bring what you do down to earth. Buyer personas condense all those characteristics into a memorable chunk of information.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Valasys

MAY 24, 2021

The business blog must have attractive content to generate the target leads. By having quality blogs on the website, the visitors will share them on social platforms. In order to have more traffic on your blog and generate more leads you must focus on the following points: 1. Focusing on a Buyer Persona.

Lead Generation 52

Lead Generation Lead Ranking Generation Buyer Personas 52

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Marketing Insider Group

JUNE 19, 2023

Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. You can also use advanced Google search operators to find competition. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Improve your search engine optimization (SEO) results. But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Marketing Insider Group

MARCH 2, 2021

The content gap analysis process involves setting concrete goals, profoundly understanding your buyer personas, mapping the buyer’s journey, doing market and competitor research, and conducting an audit of your content assets. You can analyze your website, blog, landing pages, social media, downloadable content, and any other content you own.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Focus on creating targeted, high-quality content that resonates with your buyer personas.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 100

Hubspot Buyer Personas Keywords Traffic 100

Marketing Insider Group

MAY 31, 2023

This is when customers first become aware of their problem and start searching for information that will help them better understand it. During this stage, it’s important to create content that educates and informs your audience, like blog posts. Well, it starts with understanding the 4 stages of the customer journey: Awareness.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. A recommended products widget on your site can redirect browsers to make a purchase based on prior search and purchase behavior. In order to maximize their efficiency, keep your audience persona in mind.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it. Quick Takeaways.

Top of Funnel 62

Top of Funnel Product Work Management Marketing & Strategy 62

Writing on the Web

JANUARY 16, 2015

Does your blog pass the blink test? They won’t stay, they won’t get to know you and they won’t subscribe to your blog. If it doesn’t, you could be spending a lot of your valuable time blogging for nothing. Bad blog design = bad marketing = no new business. Stinks, doesn’t it? Banners and Logos.

Banners 100

Banners Thought Leadership Tagging Trust Marketing 100

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. The approach is guided by personas, which often span verticals, functions, or buying committee roles. Target long-tail keywords to address specific search intent.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. It gets old, fast — especially when the same people are always the blog idea people.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Launch Marketing

NOVEMBER 15, 2023

While video content creation is on the rise, there is still a strong focus on blogging , especially for B2B marketers. Top-performing B2B blog posts earn an average of 100 social media shares and 50 organic search views every month. Another avenue involves leveraging advanced analytics and data-driven insights.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Only B2B

APRIL 30, 2024

As prospects search the internet for data-driven insights and practical strategies, you can produce valuable content such as blog posts, white papers, case studies, and webinars. Identify Buyer Personas: Develop detailed profiles of your ideal customers to guide your channel selection.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Binary Demand

MARCH 1, 2024

Since marketing content is the main way potential customers find your company, as a B2B marketer, you always create blogs, ebooks, ad copy, and more. With accurate buyer personas and ICPs, businesses can engage potential and existing customers with relevant content at opportune moments, enhancing their marketing effectiveness.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

sagefrog

APRIL 16, 2024

The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. While almost any B2B marketer worth their salt will swear by the buyer’s journey, some marketers think that B2B buyer personas are a mixed bag. The Buyer’s Journey Stages Creating a B2B Buyer’s Journey What Are Buyer Personas?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website.

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

SmartBug Media

JUNE 6, 2019

Whenever you write content—whether it be for an email, landing page, or blog—you need to think about your audience. This is where buyer personas come into play. Why Buyer Personas Are Crucial in B2B. Building Content for Personas. Pro Tip: Build helpful, search engine-optimized resources in a variety of formats.

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Build personas based on key roles using demographics and industry-specific attributes. The persona will point to the digital channels where this role will look to find answers related to work. What is B2B content marketing?

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127