KoMarketing Associates

APRIL 9, 2019

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. It will give you suggestions for negative keywords, tell you who their top organic and paid competitors are, and more.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. A new consumer may try out your product at first on an impulse buy. Spotify also recommends music and podcasts based on your search history.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

seo.co

JUNE 7, 2021

Many digital marketers struggle to boost traffic to their sites, and there are many ways to get that done. You may consider paid advertising and traditional marketing, but that investment usually doesn’t produce long-term results. When you use keywords in your site and your content, your site is easier to find.

Organic Leads 100

Organic Leads Lead Ranking Lead Generation Lead Scoring 100

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Content Marketing. Produce more leads.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Navigate the Channel

FEBRUARY 18, 2021

Marketing your commercial construction company online doesn’t have to be difficult. However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there. What is Digital Marketing and Why Does It Matter?

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Navigate the Channel

DECEMBER 15, 2021

When it comes to digital marketing, understanding your target audience is key for crafting a great strategy that brings in tons of leads. Keep reading to learn why marketing to interior designers is important for building materials companies and the best ways to do so. Why Should You Market to Interior Designers? Blog Posts.

Paid Content 65

Paid Content Paid Search Agency Design Ad Building 65

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Customer Service. Website Outreach.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Sharpspring

OCTOBER 27, 2021

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. A strong brand keeps up momentum even if advertising expenses rise. Here are the best marketing strategies for small businesses.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Kevin Indig

NOVEMBER 6, 2023

SEOs and marketers, Meet Wix Studio, the new web creation platform for agencies to deliver exceptional work with absolute efficiency. With cutting-edge SEO tech built-in, you get best-in-class defaults, automations and bulk actions that enhance your workflows or customization at scale for complete control. The answer: yes.

Paid Content 59

Paid Content Paid Search Agency Lead Ranking Advertising Agencies 59

Writing on the Web

JUNE 19, 2013

The Search Engine Optimization landscape has changed dramatically over the last couple of years. One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Aim your energies at quality blogs. b) Download the Google Chrome PR plugin.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

ANNUITAS

JANUARY 20, 2023

We’re living in a marketing world that is inundated with buzzwords. In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. Sometimes, they make sense.

Top of Funnel 130

Top of Funnel Paid Social Agency Digital Marketing Funnels Advertising Mediums 130

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Vidyard

APRIL 26, 2022

Automatic closed captioning is one of the easiest ways to get an edge on the competition, improve your video SEO, and promote digital accessibility. Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour.

Youtube 95

Youtube Paid Search Agency Video Marketing User-Generated Content 95

Biznology

DECEMBER 8, 2017

Those who follow the SEO field have the impression that you can’t really do SEO in the age of mobile without them. If you run a commerce site for marketing or sales, there is really no way to build a suitable user experience in AMP. In short, AMP pages are a non-starter for our marketing site.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Hubspot

JUNE 23, 2021

As marketers, we crave data. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. opt-in requirements for mobile app tracking. opt-in requirements for mobile app tracking. How Marketers Can Prepare. Free Tools.

Analytics 99

Analytics Facebook Marketing Analytics Tools Work Management 99

ConvertKit

FEBRUARY 16, 2021

How can I create the right content for my niche audience? Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Content Standard

NOVEMBER 7, 2017

” But this sadistic blogger-turned-SEO-savant apparently hates my rumbling belly. I don’t want to understand the ins and outs of why a diet based on vegetable seeds is superior to last season’s nuts-and-fungi movement. From a search perspective, it’s perfect content. Some days I’m lucky.

Paid Content 43

Paid Content SEO Blogger Click Rate 43

Only B2B

MARCH 10, 2022

Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients. Free SEO analytics reports are available from Google Analytics.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). The copy is insightful and compelling, and you’ve made great use of visual content. Every piece of content should have a call to action (“CTA” in marketing speak). This is Digital Marketing 101 stuff. Check it out. Most users are onto us.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. You’ve spent the time (and possibly money) necessary to create something that should stand out to your target audience.

Paid Content 52

Paid Content Promotion B2B Content 52

Hubspot

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. The key to making this strategy work lies in the gated content you offer.

Paid Content 105

Paid Content Branding Brand Identity Lead Scoring 105

seo.co

AUGUST 20, 2020

Table of Contents. + The Basics of SERPs (Search Engine Results Pages). + How Do Search Engines Choose Results for SERP? + Pay per click (PPC) Ads. If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO).

SERP 111

SERP Paid Content PPC Cost Per Click 111

Webbiquity

FEBRUARY 5, 2016

Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Content engagement, budget, and variety are also commonly mentioned among those top challenges. It is also helpful for streamlining your social media content production.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Parse.ly

SEPTEMBER 26, 2022

Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Social media analytics tools. SEO analytics tools. Which content on your site do people engage with? Social media traffic is also difficult to understand in Google Analytics. Talk to an expert.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

ClearVoice

OCTOBER 3, 2019

A journalist’s gig used to be to report, a researcher’s to comb through data and a marketer’s to attract — but now they’re all combined under the umbrella of content marketing. For Chase, setting aside a budget for content marketing every quarter is essential. Content marketing isn’t a box to check.

Planning 82

Planning Content Marketing Paid Search Agency Content 82

Outbrain

JANUARY 29, 2020

When building a sustainable ecommerce business, many entrepreneurs turn to content marketing as a go-to tactic. It makes good sense from many perspectives, but if you look at the ROI factor, content marketing just makes sense. People who search using keywords like this are usually looking for something to buy.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Outgrow

FEBRUARY 14, 2023

Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. Leads for SaaS companies come both organically and inorganically through organic searches, social media, and ads. Blogs are a classic when it comes to long-form content.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Webbiquity

JUNE 19, 2019

Keeping the website up and running, marketing to your target audience, maintaining a healthy level of customer satisfaction, making employees happy, complying with taxes and regulations—these are all part of day-to-day life as a digital entrepreneur. Outsource Marketing Operations. An online business has lots of moving parts to manage.

Paid Search Agency 165

Paid Search Agency Enterprise Management Marketing AI Work Management 165

CoSchedule

AUGUST 4, 2022

SEO is a long-term game. Investing in an SEO-focused content strategy can take an average of 6 to 12 months to start gaining traction. However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). Historical content optimization is the answer. Website URL.

Traffic 62

Traffic Tactics Optimization Organization 62