Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. “Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Salesforce Marketing Cloud

NOVEMBER 15, 2023

As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Since it’s a broad and often complex topic, you might think that a long-form guide would be the best type of content. This could consist of traffic loss or a drop in form completes and leads.

Keywords 105

Keywords Research Traffic Lead Scoring 105

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic.

Paid Content 62

Paid Content PPC Traffic SEO 62

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. Google’s Panda 4.1

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. How web analytics can help you improve content marketing. 9 percent?!

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

seo.co

JANUARY 25, 2021

Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. If you end up on the positive side of a Google update, you may very well see substantial traffic and keyword ranking gains in a very condensed period. ” How to Fix Long Tail Traffic Drops.

Lead Scoring 64

Lead Scoring Lead Ranking Keywords Traffic 64

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. This is definitely true of search engine optimization.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Launch Marketing

SEPTEMBER 13, 2023

These can be intimidating at first, but when planned and executed correctly, can yield some impressive results, such as boosting brand awareness by nearly 80% and doubling website traffic. Looking for a comprehensive guide to more effective digital marketing efforts? Download our free Digital Marketing Guide now.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Also, make sure you use Google Trends alongside other marketing tools. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Marketing Insider Group

FEBRUARY 22, 2021

You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. For most brands, organic search traffic is paramount. Increased Traffic to Your Website.

Domain 334

Domain Long Tail Marketing Content Keywords 334

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Ranking 52

Lead Ranking Lead Scoring Long Tail Marketing FAQ 52

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. But digital marketing experts disagree.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Spiralytics

AUGUST 31, 2023

Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. However, finding these keywords can be a challenging task for many website owners and digital marketers.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. That makes SEO one of the top areas of investment for B2B marketing teams. Guest post by Dylan Berger. Image credit: Andrea Piacquadio on Pexels.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Consistent output means that you're doing content marketing, and you're doing it right. I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO. means consistent output of content.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

RebelMouse

JUNE 20, 2023

This article was originally posted on the Chartbeat blog. In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending on what the story’s about or the time of day that it’s published? Here’s what the data shows.

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. Why Your Law Firm Needs a Blog. Lowers your marketing expenses.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Adobe Experience Cloud Blog

JANUARY 9, 2020

Overall, this helps increase traffic to your page. Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. By creating conversational content targeting these keywords, you have a better chance of reaching targeted customers and generating the right traffic to your site.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 173

Marketing AI Trends Google SEO 173

ClearVoice

JUNE 6, 2022

Congratulations on working consistently on your blog — but are your posts getting you the most traction for all that hard work? There are many benefits to having a library of posts on your blog, including greater trust with your audience and increased search engine rankings. blogging Click To Tweet.

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Biznology

APRIL 28, 2017

Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? But somehow, the concept gets lost when it comes to our content marketing, and bad things happen. Yes, my client tried to blog. What I did say was, “stop blogging.” It just works.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs? Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Contently

FEBRUARY 3, 2022

So how can marketing teams compete with such a daunting adversary? These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. Why lead generation works.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? This is one area of marketing where it can hurt to stay in your own lane and not keep your eyes on what competitors are going. Number of keywords driving traffic. You should already be tracking traffic.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Bluetext

APRIL 2, 2024

In this blog post, we’ll explore the importance of VSO, the strategies involved, and how you can leverage it to enhance your digital marketing efforts. Unlike traditional text-based searches, voice searches tend to be more conversational and long-tail in nature, meaning they often contain natural language queries or questions.

Search Marketing 30

Search Marketing Long Tail Marketing Optimization FAQ 30

Brandpoint

MARCH 13, 2023

Search engine optimization (SEO) of your site and its content is your tactical plan to boost quality traffic and direct leads into the sales funnel. And there’s a marketing department at one of your competitors working to reach them. Grow your reach and ranking by using them to help you plan your landing pages, blogs and other content.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Brightedge

MARCH 31, 2022

Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. And recognizing them for what they are will give you a distinct competitive advantage when driving organic traffic to your site. More technical blogs like SEO by the Sea are also worth keeping up to date with.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Valasys

DECEMBER 5, 2022

Because our main goal is getting traffic and sales from the content. Hence, getting high traffic and sales is not possible without optimizing your content. And is there any technique or rule to follow for boosting traffic and sales through SEO-optimized content? Top-ranking websites or content tends to get high traffic.

Traffic 52

Traffic Optimization SEO SERP 52

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. ” Image credit: Outfunnel.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. In 2023, content marketing will continue to be a cornerstone of successful search marketing.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Top Rank Marketing

FEBRUARY 5, 2024

Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed. Instead, getting your content noticed in a crowded market is mostly about learning how to make what you’re doing right now a little more targeted, contextually relevant, and informed by data. Both technically true!

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Optinmonster

DECEMBER 20, 2023

If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword. Let’s chat about long-tail keywords.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100