SnapApp

SEPTEMBER 25, 2018

According to Pinpoint Market Research , 64% of B2B marketers generate leads via LinkedIn, 49% through Facebook, and 36% through Twitter. Social media is a powerful tool for many reasons, namely due to it’s targeting capabilities. However, social media has repeatedly proven itself as a reliable way to generate legitimate leads.

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 83

SnapApp

JULY 10, 2018

Check out the list of the top blogs, conferences, books, and courses that can help get you up to speed below. Demand Gen Blogs to Study. If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Lead Generation: Lynda.com.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

NOVEMBER 16, 2011

While Twitter appeals to casual conversationalists , LinkedIn attracts professional network-builders. Then there are blogs that hover between the personal and professional: they're content-driven too. What's the best way to condense a lengthy blog post into a short-form tweet? What is the ideal tone for a blog post?

Social Networks 48

Social Networks Practices Best Practices Network Marketing 48

SnapApp

JULY 12, 2016

We’ll go through where, when, and how you should promote your content for the maximum amount of conversions, what metrics to focus on, and what tools to use. You can use a CTA or landing page tool like Unbounce or HubSpot , or a pop-up tool like Leadin to drive visitors to this content. Post your product/tool on Product Hunt.

Conversion Rate 48

Conversion Rate Promotion Advertising Channels Optimization 48

SnapApp

JULY 10, 2018

Right now, demand gen is one of the most effective ways to grow your brand, which is why we’ve compiled a list of the top blogs, conferences, books, and courses that can help get you up to speed. Demand Gen Blogs to Study. Blizible’s blog is great for anyone looking for actionable strategies to improve their demand gen campaigns.

Training 48

Training Demand Demand Generation Agencies Planning 48

SnapApp

JULY 24, 2013

Upload your photos via our new bulk upload tool from virtually anywhere – Facebook , Instagram , Flickr , Picasa , Dropbox , web and more - and they will be displayed prominently, one at a time, with a filmstrip preview of the gallery. Send us your photo gallery apps to marketing@snapapp.com and we’ll consider them for a future blog post!

Lead Gen 48

Lead Gen Paid Search Agency Youtube Stats 48

SnapApp

JANUARY 6, 2014

We find our successful clients have people who own creating content for audiences, events, blogs, and more. B2B marketing is growing on LinkedIn. With more than 259 million members and 142 million unique visitors a month, LinkedIn is a veritable news site ( Mashable ). Blog Image Source ) What are some of your own?

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

SnapApp

JANUARY 23, 2014

Rather than telling you, we are going to show “how” B2B companies are using engagement tools with real world experiences. Harte Hanks also included Twitter and LinkedIn sharing buttons to drive conversions across multiple channels. A quiz was embedded on their blog giving users the opportunity to think about their display advertising.

Paid Search Agency 48

Paid Search Agency Companies Lead Gen B2B 48

SnapApp

MAY 7, 2019

And stay tuned for a second blog post with more of their valuable insights coming later this month! Use content/offers/tools to attract and convert them.”. Create a blog article related to the content in your downloadable material. Add calls-to-action to your blog to guide people to the landing page.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

AUGUST 29, 2018

Then document your new approach, with notes on changes: Tone within emails and blog content (Is it educational? We saw a podcast add $200K to a $1M pipeline in 3 months, and it also helped generate 100K views on LinkedIn with content repurposed as posts.” Leverage a Voice of Customer program. increase in in fourth-quarter sales.

B2B Marketing 48

B2B Marketing Marketing Budget B2B Top of Funnel 48

SnapApp

APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Common tool used: Salesforce. . . #6:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

SEPTEMBER 12, 2011

In this post, I will describe the key viral marketing tools that are a part of SnapApp, and how to use them to maximize viral lift for your SnapApp campaign. As an illustration of this effect, consider the sharability of the blog post you're reading right now. Are you planning on sharing this blog post to Facebook or Twitter?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

MARCH 21, 2018

Here, users might find your blog content and read an article that suggests A/B testing frameworks and tools. The buyer evaluates tools and clicks on the paid search ads for those products. You can use the native AdWords keyword tool to find search volume and cost-per-click data: . Top of the funnel (TOFU). Source ). .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

APRIL 7, 2016

Below you’ll find a list of 47 different platforms, tools, and resources to consider for your marketing technology stack. Just select “Research” from the “Tools” menu. Trello is the freebie of the bunch, and is great for blog editorial calendars. Google Drive Research. Postplanner. gShiftlabs.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . LinkedIn seems to be becoming way more relevant. Nandini Jammi. Sophia Le. Jordie Black.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant. LinkedIn seems to be becoming way more relevant. Nandini Jammi. Sophia Le. Jordie Black.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

FEBRUARY 5, 2019

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%).

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

SnapApp

DECEMBER 12, 2017

Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing humans. . It’s no longer a tool for spamming leads sick of impersonal emails. . . The lines between sales and marketing will continue to blur as marketing automation tools help align these two departments.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

FEBRUARY 9, 2018

However, when you have the right tools and strategies in place before just throwing some posts out into the twitter-verse and hoping for the best, social can be an invaluable tool for B2B companies. . Do you notice your blog posts seem to get a few more likes on linkedIn than Twitter?

Social Media 48

Social Media Social Marketing Media Marketing Budget 48

SnapApp

JANUARY 11, 2018

To quote the blog post that started the conversation around engagement marketing: . . There are countless books, courses, and blog articles written about it. We’ll look at the tools you can use for engagement marketing later in this article. . The power of video as a marketing tool simply can’t be doubted: . . . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

SnapApp

DECEMBER 5, 2016

Blog content is getting longer and more visual. The average blog post is up about 19%, coming in at about 1,050 words in length. The average reader only spends 37 seconds reading an article or blog post. Long-form blog posts generate 9x more leads than short-form blog posts. Orbit Media Studios. NewsCred Insights.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

SnapApp

OCTOBER 15, 2013

Both B2B and B2B marketers have embraced content marketing as a necessary tool in almost exactly the same proportions. And, B2C companies are jumping on the LinkedIn bandwagon with their B2B counterparts. Surprisingly, more B2C companies are using LinkedIn than Pinterest, Google+, Tumblr, and Instagram.

Advertising Benchmark 48

Advertising Benchmark B2B Marketing Content Marketing B2B 48

SnapApp

NOVEMBER 24, 2015

They used every channel available to promote the challenge, including their customer email database, industry new sources, advertising and PR partners, the Users Group meetings, social media, their blog, and their quarterly newsletter. Start with a simple email with a suggested Tweet or LinkedIn post around your next blog.

Campaigns 48

Campaigns Multi-Channel Marketing Management Advertising Benchmark 48

SnapApp

NOVEMBER 5, 2012

The study reveals that the most common content marketing tactic employed by 87% of respondents is the use of social media (apart from blogs). This trend is also supported by the rise of gamification, mobile content, and branded content tools as other prominent tactics. relationship.

Interactive Marketing 48

Interactive Marketing Marketing Report B2B Marketing Content Marketing 48

SnapApp

JULY 19, 2017

Create a “session selector” tool. A “session selector” tool allows people to learn what specific sessions they might enjoy most at an event based on their answers to a series of questions. . Connect with other attendees on LinkedIn. If you’re using a tool that allows for it, make one of those checkboxes a fill-in-the blank.

Planning 54

Planning B2B Marketing Opt-out Vendors 54

SnapApp

DECEMBER 14, 2016

more likely to use social listening tools to time their messages just right. With today’s tools, it’s easier than ever. Maximise your presence on Twitter and LinkedIn to harvest relationships. Some interactive tools almost feel like toys - they're a fun (funnish?) High performers were also 8.6x Use data for automation -.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

MARCH 16, 2017

To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. A content management system (CMS) that hosts a company website and blog. Data is for sharing.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

SnapApp

JULY 7, 2017

Interactive white papers combine all these tools into a cohesive experience. Our other tool is a conversion calculator. That kind of personalized experience is something no blog post can offer. . . Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

MAY 30, 2017

It was a simple campaign almost any business could launch in a day with the right tools. . . I mean, every single day marketers release over 2 million blog posts. . . And, we're not just talking static blog posts here. Interactive content generates 4-5x more pageviews than static content ( LinkedIn ). .

Top of Funnel 54

Top of Funnel Interactive Marketing Statistics Budget Management 54

SnapApp

JANUARY 19, 2017

Here are all the potential touchpoints: LinkedIn ad. Take that white paper and break it up into: 6 blog posts. For an example, this ONE piece of interactive content has 8 touchpoints within it – that’s not counting the social promotion, email sends, paid media, results page, and follow up content: Finally: Use the Right Tools.

Touchpoints 54

Touchpoints Campaigns Marketing Automation Services Landing Pages 54

SnapApp

APRIL 6, 2015

For every single piece of content you create, have a clear plan outlining how it will help you achieve more blog subscribers, eBook downloads, or whatever your goals may be. What will make people read to the end of your blog post? Use a tool like Disqus. Use a tool like SharedCount to find this information.

Sales Management 48

Sales Management Top of Funnel Digital Marketing Funnels Marketing Analytics Tools 48

SnapApp

JANUARY 19, 2017

Here are all the potential touchpoints: LinkedIn ad. Take that white paper and break it up into: 6 blog posts. For an example, this ONE piece of interactive content has 8 touchpoints within it – that’s not counting the social promotion, email sends, paid media, results page, and follow up content: Finally: Use the Right Tools.

Touchpoints 48

Touchpoints Campaigns Marketing Automation Services Landing Pages 48

SnapApp

JANUARY 30, 2018

37% of Marketers Think Visual Content is the Most Important — More Important than Blogging. . 37% of marketers believe visual content is more important than blogging, which proves the effectiveness of their results. . . . Solves a key pain point for your customers (“The anatomy of a perfect blog post”). Your target?

Traffic 125

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 125