KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Mark Schaefer (@markwschaefer). Social Media Bouncer.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

SEPTEMBER 27, 2018

This could include everything from industry-related blogs to third-party publications, trade associations, and industry affiliations. Start with identifying key contacts at the sites you’re targeting, then follow them on Twitter and engage with them on a regular basis. You can also create Tailored Audiences using Twitter usernames.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JANUARY 2, 2018

If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. Utilize Platform-Specific Resources. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

FEBRUARY 23, 2016

One of the most effective social media platforms to do this is Twitter. With access to as little information as just customer names, you can simply search for their audience on Twitter and find their handles. But, once you find your audience on Twitter, how can you engage them?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

JANUARY 29, 2019

We typically are able to help them appear on the first page of search results for competitive terms via targeted traditional content assets like blog posts or glossary pages. Two of the most common obstacles to creating effective content for all stages of the sales funnel are simply time and resources. Create CTA Banners.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

OCTOBER 4, 2016

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. LinkedIn Group Participation. Competitive Link/Social Media Monitoring via Buzzsumo or BuzzStream.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

DECEMBER 8, 2021

This activity generally occurs in the discovery phase, when users are looking for resources or solutions. For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study. For example, if a user searches for a key term or question related to your industry and ends up on your site.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

SEPTEMBER 22, 2021

From measuring the performance of your content on social media to looking at blog visits on Google Analytics, there are many different (and equally important) ways to measure your content performance. Please let us know your thoughts on Twitter , LinkedIn , or contact us today for more information and guidance!

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

SEPTEMBER 7, 2016

It doesn’t make sense to use this tool (or any resource) if it is just a drain on time and resources; conflicting with other priorities and responsibilities. Please drop us a message on Twitter , LinkedIn or email anytime if you have additional questions, concerns, or ideas.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

KoMarketing Associates

DECEMBER 5, 2018

Within the main body content of an individual web page, like a blog post or article perhaps. As illustrated in a resource from Moz on internal linking, the basic HTML for a hyperlink is as follows: <a href="[link]. Blog Posts and Articles. A web page sitemap. Secondary navigational menus and footer navigation.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

JUNE 30, 2015

While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process. For Twitter, use private Twitter lists to assemble relevant information streams. Build Relationships First.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

JULY 31, 2013

Fortunately there are internet marketing related reports and resources that provide immediate insight into how well your B2B brand message resonates with target audiences. Twitter Lists. I recommend reviewing the lists your Twitter profiles are associated with and determining whether those lists support your brand message.

Branding 120

Branding Brand Identity B2B Search Engine Marketing 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Connect with Mike on Google+ and LinkedIn.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

AUGUST 15, 2013

While website reporting tools and social media applications like HootSuite provide data on referral traffic and click thru’s, Twitter also offers a free set of traffic metrics via Twitter Analytics. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.)

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

DECEMBER 30, 2013

Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top Blog Posts on the KoMarketing Blog. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. LinkedIn Marketing.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JUNE 19, 2018

Budget and Resources. The bottom line is, Russia was committed to their bid to host the World Cup and has put the money and resources behind it to make sure it’s a success. Without the budget and resources behind your strategy, it will be tough to compete with the content universe and truly experience success. Qualifying.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

JUNE 2, 2016

To do this type of analysis, we use a combination of resources. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Twitter network analysis tools like Followerwonk and Contaxio. Additional Resources From KoMarketing.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

APRIL 30, 2019

Here are some commonly-used resources for gathering buyer data: Online Research : Thanks to social media outlets like LinkedIn , we are able to go online and start painting a pretty clear picture of what makes our buyers tick. LinkedIn will allow you to see details about your target companies or industries.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. ” Next, I committed to answering my potential customers top questions with blog articles published nearly every day. We now focus almost all of our resources on creating long-form content.”

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

SEPTEMBER 9, 2014

This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. Search “ Do I Need a Blog? ” Folder structure can help you identify what type of content the site has (ex: /videos /blog /resources /whitepapers). Connect with me ahead of time on Twitter or Google+.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. This type of content usually comes into play later in the buying funnel, after users read a few blog posts and product landing pages. Duplicate content.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

JANUARY 22, 2015

If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Example of the KoMarketing blog post schedule. But guess what?

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

NOVEMBER 29, 2018

Facebook, in particular, was a go-to resource for business content among B2B audiences. Why do you think this is the case, vs. platforms such as LinkedIn, Twitter, etc.? Looking back on this, I think this may have been slightly misworded.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

FEBRUARY 12, 2015

B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Bodnar and Cohen’s book has a long title, but it’s a great resource for B2B marketers who want to tailor their social media strategy specifically to their industry.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

KoMarketing Associates

SEPTEMBER 5, 2017

Consider how mobile-friendly social media platforms like YouTube or even Instagram and Twitter change how sales and marketing can provide rapid access to equipment functionality and demonstrations through video. Internal review of resources. Industry / influencer analysis. Topic identification. Media and creative requirements.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

MAY 21, 2015

Reorganization efforts may also provide a way to reassess missed opportunities or the effectiveness of existing tools and resources used for program management and / or execution. For SEO-centric content prioritization, consider how you might reassess keyword research and focus, to better define topics and ideas. Establish Incremental Goals.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

KoMarketing Associates

OCTOBER 18, 2016

Content saved to Pocket can be viewed on any device (computer, phone, or tablet) and is especially valuable when generating a topic that requires a number of difference resources. Nearly 3 million blog posts are created every day. This means you need to come up with blog post titles that stand out from the pack. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JULY 7, 2015

For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Custom Social Media Graphics. Final Thoughts.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

JANUARY 2, 2014

Matt Cutts recently offered a Webmaster Tools video with insights and advice about what site owners should be aware of if they consider guest blogging. One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Matt Cutts recently offered a Webmaster Tools video with insights and advice about what site owners should be aware of if they consider guest blogging. One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

AUGUST 14, 2014

If so, pieces of content such as industry news and blog posts should focus on the retail industry and the impact a CDN could have on reaching global visitors of these websites. or simply pique the interest of someone that wants to learn more about a product or industry (blog posts, industry news, social interaction, etc.).

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

MARCH 30, 2017

To provide more clarity around the term and help you apply social media to your existing marketing strategy, I’ve outlined key benefits, common challenges and questions, tips and additional resources. Additional Social Media Resources. Key Benefits of Social Media Marketing. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

SEPTEMBER 6, 2016

Don’t ignore social media platforms like Quora or even LinkedIn Groups for uncovering new opportunities. Instead of getting all of your early morning news from CNN or Fox, take a look at what the popular news is in places like Reddit and LinkedIn Pulse. Prefer engaging in more comprehensive discussions?

Social Media 120

Social Media Marketing Budget Social Marketing Marketing & Strategy 120