Metadata

SEPTEMBER 28, 2023

Ours certainly did at Armorblox: 120% increase in triggered opportunities 49% decrease in cost per triggered opportunity 105% increase in lead to triggered opportunity One more thing: Even if you consider social media a cost-efficient channel, keep experimenting and dive deeper into your audience —there’s always more to discover.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Go Beyond SEO

MAY 31, 2018

Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation. Promoting your LinkedIn Company Page is easy by adding the LinkedIn widget to your email signature, on your website, in blogs and any other marketing materials or sites.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

FunnelEnvy

SEPTEMBER 4, 2023

This gap is where the power of demand generation comes into play; the art and science of creating awareness, interest, and desire among your potential customers. This blog post will review three tried and true strategies to improve your demand generation. Tip 1 – Repurpose Your Blog. The flip side is also true.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Scoop.it

MAY 11, 2021

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. According to research performed by SEMrush , 79% of companies are using content marketing to generate higher quality leads. YouTube has in-depth review videos of your product.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. Create how-to videos and step-by-step blog posts that help solve problems. Do you need a blog at all?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why."

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Outbrain

MAY 4, 2022

Even if a lead does not convert into a client right away, having their contact information in your database opens the door to future interactions and sales. That’s why marketers place lead generation as their top priority and goal. After you’ve created that framework, you can get serious about lead capture optimization.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Go Beyond SEO

MAY 31, 2018

Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation. Promoting your LinkedIn Company Page is easy by adding the LinkedIn widget to your email signature, on your website, in blogs and any other marketing materials or sites.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Hubspot

OCTOBER 23, 2014

So you just created a piece of content for lead generation -- congrats! . Blogging drives traffic to your landing pages and website better than any other tool. Each time you blog, you give Google and other search engines one more opportunity to find you. 26) Guest blog on related sites to increase awareness.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. E.g. ebooks on “the complete guide to X” or blog posts on “5 reasons why.” Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

SocialPilot

JANUARY 14, 2024

Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. Lead Gen Forms on LinkedIn can increase conversions by 3x. 89% of B2B marketers rely on LinkedIn for lead generation. 80% of B2B leads coming from social media are from LinkedIn.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. Social media may be good for 99 things, but lead generation ain’t one of them. B2B Lead Blog ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

SmartBug Media

APRIL 1, 2020

To help you find the right tool, we've collected five excellent website building tools that can help you launch everything from a blog to a business website to an e-commerce store—and more. The HubSpot CMS makes a great option for any business looking to generate leads and deliver better marketing on its website.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Webbiquity

SEPTEMBER 19, 2023

When naming your campaign, use descriptive names with dates, e.g., “2022-06 Automotive Market Ebook Download with LI Lead Gen.” Among the most commonly used marketing objectives are: Website visits (for news announcements and blog posts) Lead generation Website conversions LinkedIn Lead Gen forms work well for eBook downloads.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Hubspot

NOVEMBER 17, 2011

Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Why Online Lead Gen Is More Profitable.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create a new lead-generation offer. This blog post lists 23 ways to create lead-generation content quickly and easily.). What is an email list?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Ultimately a generic email gate like this isn’t great for video you might want to share securely with select customers or groups.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

ClearVoice

MARCH 8, 2022

Amy’s content efforts don’t necessarily run to her own creation of blogs or articles (though she has written and posted on her website ). In addition to her content oversight, Cristina appears on podcasts and frequently authors blogs about how technology can be used to emphasize connections between storytellers and their audiences.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

LeadSquared

NOVEMBER 22, 2019

If your business focuses on quality lead generation rather than high lead inflow, you can start with google ads. You can also run ads on LinkedIn, YouTube and Bing in addition to Facebook and Google Ads. For the B2B marketplace at LinkedIn, on a good day, you can expect 2 leads out of 10 clicks.

PPC 52

PPC Lead Ranking Planning CTR 52

Directive Agency

JULY 7, 2017

In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. Why is it that you are building your different blog posts around keywords ?

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Sales Engine

JANUARY 25, 2016

Now, don’t get me wrong, there is nothing wrong with tactical hand to mouth lead-generation with great content. So how do you go beyond lead generation to domination? That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. Media math is different. It’s just that the math is bad.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Adobe Experience Cloud Blog

APRIL 20, 2011

As a social media tool that is called the “YouTube of slide presentations&# , doesn’t this sound like something you need to add to your B2B social media strategy? SlideShare and Lead Generation. With the lead gen feature, leads are captured by adding a form to your slide presentations.

B2B Marketing 48

B2B Marketing Paid Search Agency Planning Marketing Automation Services 48

Vidyard

DECEMBER 2, 2014

Facts Tell But Stories Sell Webinars, ebooks and other marketing materials are great additions to your lead gen arsenal, but they’re not always the best for bringing emotion to your audience – an approach proven to help conversion. Social Channels: Part of what makes video so powerful is how easy it is to share.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Sprout Social

APRIL 6, 2021

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads.

Paid Content 139

Paid Content Social Media Lead Generation Campaigns 139

SmartBug Media

SEPTEMBER 23, 2020

One of our top priorities as marketers is lead generation. Most of our success is attributed to the amount of leads we hand off to the sales team. Luckily there were several great sessions around lead generation this year at INBOUND. Creating a World-Class Business YouTube Channel (and actually generate leads).

Lead Generation 105

Lead Generation Generation Leads Lead 105

Optinmonster

APRIL 22, 2024

When your content fails to reach your target audience, it attracts the wrong prospects and ruins your lead generation strategy. Preferred sources of information/entertainment: What blogs, magazines, or books do they read? Your blog is like a traffic hub. Videos: YouTube is the world’s 2nd largest search engine.

Paid Content 97

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 97

Optinmonster

FEBRUARY 27, 2024

As an example, Slidebean used Reddit to share its blog in relevant communities and got in front of thousands of prospective customers. Then you can create blog posts addressing those questions to flesh out your content marketing strategy. Sign-up forms are still an excellent and reliable lead generation tool.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Industrial Marketing Today

JULY 9, 2010

I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Sharpspring

NOVEMBER 19, 2020

Contrary to popular belief, demand generation and lead generation aren’t the same! In this blog, you’ll learn the fundamentals of demand generation vs and lead generation, plus the definition of each one with examples. What Is Lead Generation? Blog posts. So let’s get into it!

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Lead Generation Demand 54

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. Related posts: Ways to spend your Social Capital If you read the last two blog posts on Social.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Single Grain

SEPTEMBER 7, 2023

If executed well, they can be a really strong lead driver for your business. Not to mention that a single webinar can be repurposed into more content, whether it be short-form videos that you can post to your social accounts or adapted into a blog post.

Webinar Metrics 52

Webinar Metrics Lead Generation ROI Sales Qualified Leads 52

Launch Marketing

MAY 31, 2023

In this blog, we present strategies to help your content rise above the noise, making it resonate with your target audience and truly stand out in the crowded digital landscape. Due to their extended length (often longer than blogs or articles), white papers offer actionable tips, best practices, and invaluable strategies.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

Hubspot

MARCH 28, 2012

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Hubspot

JULY 5, 2011

In session six of the Lead Generation Quick-Start Series , Henry Bruce , president of the Rock Annand Group , says that in order to convert more leads into deals, you need to focus on lead quality over quantity. A whitepaper is a bit different than a blog post: Blog Post vs. Whitepaper. Send it in an email.

Planning 28

Planning Generation Leads Lead 28

Hubspot

MARCH 20, 2012

We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. Blog RSS Feed. Let's get a few low-hanging fruit features out of the way first.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

JULY 3, 2012

When you create lead gen offers , you don't just give them away for free. No, you need something in exchange -- lead intelligence! You've probably leaned on PPC for a quick lead-gen boost, or invested in top-notch marketing talent to solve a huge marketing problem. Or YouTube. 1) Create an offer.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28