Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Exo B2B

FEBRUARY 27, 2020

Long ago, there was a time when, in the ExoB2B blog, we would put together a compilation of the best posts of the year , every year, as a way to reuse our best content. It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? Very few do.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

JULY 30, 2012

In this follow up post we are going to look at how you can go local with your inbound marketing efforts. When you create the right inbound marketing machine for your company, prospects are naturally drawn towards your content as they look for information around a topic relevant to a product you may be selling.

Inbound Marketing 48

Inbound Marketing Demand Generation Agencies Buyer Personas Paid Search Agency 48

markempa

JUNE 13, 2017

Instead, they use terms like prospecting, business development, pipeline development or social selling. Even with the increase of content marketing and inbound marketing, I find salespeople get stuck carrying the load of prospecting for their leads. They network. They practice social selling.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Stevens & Tate

JULY 4, 2022

It’s important for marketers to identify which platform will bring the greatest Return on Investment for their influencer marketing campaign. According to Linqia, over 68% of marketers recognize Instagram as the most effective social network for an influencer strategy in 2019.

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Planning Social Media 115

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What’s the key to generating more inbound marketing leads?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JUNE 10, 2015

Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers. 2) Twitter.

Paid Content 28

Paid Content Social Networks Advertising Agencies Advertisements 28

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

SmartBug Media

MARCH 19, 2020

Make It Social. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Don't hide it in a blog post that will eventually get buried by newer posts. It also has some killer blog content. But don't let it get lost. SproutVideo.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Exo B2B

MARCH 8, 2018

In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. We already wrote a blog post on the subject to try and define what are these special creatures we call Influencers. Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Convince & Convert

MAY 21, 2014

The average Twitter click through rate is 1.64 Your email subscribers are really the life-blood of any inbound marketing strategy. When it comes to social networks, nobody even sees what you post anymore unless it’s in a visual format. Most people use social networks for bite-sized content only.

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Hubspot

MAY 29, 2012

We talk a lot on this blog about how email marketing and social media should be integrated. It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. Flattering, but not totally necessary, Twitter.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Network Marketing 28

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Why you need to build your Social Capital?

Ad Building 100

Ad Building Brand Identity Branding Digg 100

FMG Suite

MARCH 17, 2021

If you already blog, you can get more exposure for your content using the publishing feature. While you should keep your post on your website’s blog , post an excerpt on LinkedIn’s publishing platform and then direct readers to your website to read the rest of the post. First and foremost, LinkedIn is a social networking site.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99

DivvyHQ

MARCH 9, 2017

Like most digital mediums, before blogging was deemed an essential content marketing tactic, it was primarily a hobby. In those days, individuals flocked to standalone blog platforms to chronicle their lives or share their tastes in books, music, and films. Benefits to Blogging on Third-Party Platforms.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

MLT Creative

MARCH 16, 2011

Visitors sourced from inbound links behave differently than visitors who find your website from search engines. For instance, if a blog writer uses a link to your website to augment and support a blog post, the writer is giving your page implied approval, a thumbs-up, a referral, or a suggestion to his reader to read your web page as well.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

MLT Creative

JANUARY 20, 2011

Just in time for 2011, here are 11 uses for Twitter for B2B marketing: Post links to your website, blog, e-newsletter or anything else digital on your Twitter account. Add a link to your company’s Twitter account to all digital communications. Give customers an incentive to follow you on Twitter.

Twitter 40

Twitter Advertising Agencies Peer-to-peer Social Media 40

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 123

Social Media Work Management Marketing Management Media 123

Marketing Insider Group

AUGUST 27, 2015

Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. With statistics like this, how can sales leadership not be adopting social-selling techniques as a cure to this malaise of missed opportunities? Blog 1-2 times weekly.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Hubspot

MAY 19, 2014

When your inbound machine has been chugging along for a while, the prospect of creating the content you need to keep feeding that machine isn''t so scary. For people new to executing the inbound marketing methodology , however, there are resource constraints that make the idea of content creation seem out of reach.

Inbound Marketing 28

Inbound Marketing Curation Template Social Media 28

Webbiquity

JANUARY 25, 2010

Here are some of the key takeaways on using social media effectively. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise. Rick divided inbound marketing into two areas, “attract&# and “convert.&# Revver was recommended for video sharing.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. Peanut butter and jelly. Batman and Robin.

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Tomorrow People

OCTOBER 24, 2012

Not only will you find many of your existing customers are already participating in social media, but they''ll also be talking about your products or services. A whopping great 43% of online consumers are ''liking'' or following the brands they use on social networks. Globally the figure has seen a 7% rise for the same period.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

Not only will you find many of your existing customers are already participating in social media, but they'll also be talking about your products or services. A whopping great 43% of online consumers are 'liking' or following the brands they use on social networks. Globally the figure has seen a 7% rise for the same period.

Social Media 120

Social Media SME Media Marketing Budget 120

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Hubspot

JUNE 25, 2012

If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. 2) You Can Connect With Your Specific Audience in Social Media.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

JANUARY 21, 2011

Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Inbound Marketing offers a great alternative to traditional advertising methods. Optimize for Mobile. Engage With Your Followers.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Hubspot

FEBRUARY 29, 2012

We compared the conversion rate of our presence on Pinterest to that of another fairly new social network you may have heard of: it's called Google+. As we've seen with most other social networks , marketing tools aren't usually built into new social networks right off the bat. from Google+.

Social Networks 28

Social Networks Network Marketing Social Marketing Hubspot 28

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer?

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

EveryoneSocial

OCTOBER 17, 2018

LinkedIn’s 4 Pillars of Social Selling. The Challenges of Social Selling. Social Selling Statistics. What is Social Selling? Let’s debunk the myths and clear up any confusion about what social selling is — and why more companies need to have a strategy and program in place. define your reputation.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95