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Top B2B Marketing Landing Page Trends

FunnelEnvy

A landing page is the critical element of a funnel upon which its broader results hinge. You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing.

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How to Create Irresistible Copy for Your Top-of-Funnel Landing Page

Unbounce

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. In 2021, more than a third of marketers told HubSpot that their top marketing priority was generating leads.

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Understanding Influenced vs. Attributed Revenue in HubSpot

SmartBug Media

Each has its own purpose in your overall revenue attribution process—but how do these two concepts translate in HubSpot reporting? Revenue Reporting in HubSpot Though the influenced revenue metric no longer exists in HubSpot, you can view other revenue metrics and build attribution reports depending on your Marketing Hub subscription level.

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11 Stats That Make a Case for Landing Pages

Hubspot

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information.

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How to Do a Webinar with HubSpot and Zoom

SmartBug Media

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. Establish accounts at HubSpot and Zoom. You’ll need accounts at both HubSpot and Zoom to make this work.

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Creating a Successful Landing Page for Manufacturers

SmartBug Media

This test-drive metaphor directly applies to the concept of a landing page. This is where a robust landing page comes into play. To ensure you have a successful landing page, here are four recommendations: 1. Equip the Landing Page with a Lead Nurture. Offer Worthwhile Content.

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The Landing Page Template HubSpot Uses to Convert at a 35% Rate

Hubspot

You can write the most gripping blog post you’ve ever written, persuading an audience that your offer is just as engaging and insightful, but if your landing page or even one of its elements disengages them, their odds of downloading it will plummet. The Landing Page Template HubSpot Uses to Convert at a 35% Rate.