Vidyard

DECEMBER 12, 2017

By embedding a video, you can effectively reduce bounce rates and increase conversions on crucial landing pages like homepages, products, solutions, customers, demo or trial requests, campaign pages, etc. Aberdeen, 2015) – Hubspot. Adobe, 2015)- Hubspot. Your Website. – Hootsuite.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Hubspot

MAY 25, 2014

This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. This blog post offers a few strategies to help you get started with lead generation for your website. Dear HubSpot: My Blog Isn''t Generating Leads.

Lead Gen 28

Lead Gen Hubspot Top of Funnel Sales Qualified Leads 28

Only B2B

MARCH 10, 2022

Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation. Step 2: Contacting Potential Leads. Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

MAY 23, 2014

So we decided to start a little advice column on the blog to help you figure out these tricky situations. If you''ve got a question you''re dying to ask, feel free to leave a comment or email the team at blogging@hubspot.com. I post all of those blogs to social media, too, and try to interact a lot there. So, what do you think?

Hubspot 28

Hubspot Lead Scoring Lead Ranking Sales Qualified Leads 28

KoMarketing Associates

FEBRUARY 13, 2018

To capture the lead, send users to a landing page with additional webcast details and a registration form. For an alternative method, test to see if you can drive higher lead volume at a lower cost per lead, by testing a lead gen specific ad unit with a video, as this format often proves to be more effective than static images.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Smashmouth Marketing

NOVEMBER 19, 2009

We focused first on content and blogging and then decided to dig deeper into SEO best practices. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. Understand the basics of online lead gen. Hubspot is about education more than it is CMS.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Use social media to generate leads and connect with prospects.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

ClearVoice

APRIL 30, 2020

A lead generation tool is a tool or software that makes it easy to capture qualified leads without doing a ton of manual outreach, follow-ups, and nurturing. However, lead generation tools can take many forms, which include the following: Inbound lead generation tools. Outbound lead generation tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Outbrain

MAY 4, 2022

Leverage landing pages & email automation. A landing page is a tool dedicated to capturing and converting leads, so it’s an important element of your website and lead generation strategy. This is a persuasive lead-gen tactic that may persuade you to purchase if you were previously unsure.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Hubspot

JUNE 16, 2016

When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Hubspot

OCTOBER 23, 2014

2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 6) Create a hashtag for the campaign.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Hubspot

APRIL 4, 2014

Regardless, you should know that you don''t always have to take on huge campaigns to move the needle -- sometimes little changes can make a big difference, especially on your landing pages. But even focusing on landing pages alone to increase lead gen can feel daunting. Do you start by testing the headline?

Landing Pages 28

Landing Pages Conversion Mobile Marketing Lead Gen 28

Hubspot

OCTOBER 26, 2012

More landing pages , you say? BUT WHERE ALL THE LEADS AT?! Several months back, I wrote an article about why landing pages are an indispensable part of marketing. But are you creating enough of them to really scale your lead generation efforts? Why You Need More Landing Pages.

Landing Pages 28

Landing Pages Buyer Personas Lead Gen Inbound Marketing 28

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. With New Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

MARCH 21, 2012

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. Blog Bundle. So what gives? You know, something worth redeeming in exchange for their contact information.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

SEPTEMBER 2, 2014

A couple of months ago, we got rid of the secondary call-to-action (CTA) we were using at the bottom of our blog posts to increase blog subscriptions, and replaced it with an actual subscribe form. Could we increase lead generation from our blog by 4X? Putting It to the Test: Standard Blog CTA vs. Full Form.

Top of Funnel 28

Top of Funnel Lead Gen Conversion Landing Pages 28

LeadSquared

OCTOBER 6, 2016

10 new ways to generate Facebook leads: Based on Vaynerchuk’s expertise and our own experience in the industry, we have collated a list of ways in which marketers can generate Facebook leads without being repetitive and boring. Post links to your offer landing pages directly on your page.

Facebook 52

Facebook Paid Search Agency Ads Generation 52

Hubspot

JANUARY 15, 2013

Not in the video itself, or even the blog post we used to promote it. Because we weren't looking to use that video directly to get new leads. Instead, we wanted to generate interest in HubSpot among a wider audience than those we were already reaching. just not something so high-commitment as becoming a full-fledged lead.

Lead Gen 28

Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28

Unbound B2B

JANUARY 10, 2023

Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company. Lead generation is one of the most critical aspects of a marketing strategy. Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Get creative.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Smashmouth Marketing

SEPTEMBER 23, 2009

#sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Vidyard

DECEMBER 4, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos?

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. But how do you know if all that commitment is actually leading to a positive ROI? 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. 15 Blogging KPIs You Should Be Tracking. Social media?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Unbounce

MARCH 8, 2023

ebooks on “the complete guide to X” or blog posts on “5 reasons why.” Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. Use these ideas as inspiration for your next lead gen campaign.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Hubspot

JANUARY 9, 2012

It's not a press release, a blog post commenting on a hot news item, or a snippet of product information that could change with your next round of updates. Combining just a few of these ideas will take very little time on your part, while giving you an impressive boost in your lead count. Let's use HubSpot as an example.

Lead Gen 28

Lead Gen Leads Lead Marketing Qualified Leads 28

Metadata

APRIL 25, 2023

Enable admin permissions for your company’s Facebook page : Next, you’ll need to make sure the right people have Admin access to Facebook. You’ll also need to verify landing page domains. When it comes to normalizing values for each lead, use our pick list found here. Users will have to manually input their email address.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

APRIL 23, 2012

During the editing process, add video annotations that include a link to one of your landing pages. Then at the end of the video, include the URL for that landing page again -- something people in the video industry call a bumper. Take a look at one example here: News & Awards Pages. Here's how it worked.

PR 28

PR Lead Gen Top of Funnel Leads 28

Hubspot

AUGUST 21, 2013

Back in 2012, we were able to more than double our blog email subscribers in just 3 months'' time -- from 28,538 at the beginning of July to 65,036 by the end of September. All we did was add a new check box field to all our landing page forms so people could subscribe to our blog with just one click. Seems unreal, right?

Opt-out 28

Opt-out Opt-in Landing Pages Ad Frequency 28

Hubspot

MAY 25, 2015

Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor's information. The result?

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

SEPTEMBER 9, 2020

While B2C companies could easily launch an ad for a product and see ROI roll in, the platform has also enabled B2B companies aiming to sell higher-priced offerings to connect their CRM and generate leads via lead ads or landing pages. Similarly, don't build your email list by purchasing contacts from other brands.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

Hubspot

JUNE 28, 2011

A blog can provide a number of lasting benefits for your business. Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads.

Optimization 28

Optimization Conversion Lead Gen Banners 28

Lake One

AUGUST 4, 2020

Video is a great and often overlooked tool when it comes to lead generation and prospecting. Especially for things like email nurture sequences (drip campaigns), it’s a nice way to break-up the content that’s in the emails and get your lead’s attention. If only there was something that could help with that.

Video Marketing 52

Video Marketing B2B Marketing Marketing Management Planning 52

Hubspot

DECEMBER 1, 2015

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Think of content for your company website, your blog, and your social media accounts. Owned Media. Promoted Tweets.

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

KoMarketing Associates

NOVEMBER 26, 2019

So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface. Lead Gen Forms Ad Formats.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157