Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Adobe Experience Cloud Blog

OCTOBER 19, 2015

It tends to spread rapidly over the internet, often through social media. Consider using it when you’ve been unable to get a response from a client that you have an established relationship with, or when you think that humor will differentiate you from your competitors late in the sales cycle. But nothing is happening. No interest.

Sales Cycle 48

Sales Cycle Thought Leadership Marketo Telemarketing 48

PureB2B

AUGUST 27, 2017

Each storytelling format has its pros and cons, and great storytellers have learned how to maximize every platform’s strengths to benefit their cause. Storytelling births in its audience an understanding of other backgrounds (social or cultural) and deep emotions such as happiness, sadness, anger, and joy. Why Storytelling Is Powerful.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Convince & Convert

MARCH 4, 2016

This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Content Standard

AUGUST 21, 2018

So if you fear you’ve been creating tone-deaf content that doesn’t accurately express your message, here’s how you can successfully implement a brand tone shift. It’s How You Say It. ” How do you tell what’s connecting with audiences? “Watch your tone!”

Brand Identity 58

Brand Identity Branding Guidelines Work Management 58

CoSchedule

FEBRUARY 20, 2023

Do you want to spend hours brainstorming the perfect captions for your social media posts? In this article, we’ll dive into how you can use artificial intelligence to revolutionize your caption game. Stay tuned for a step-by-step guide that will save you time, effort, and headaches so you can focus on your social media strategy.

Marketing AI 114

Marketing AI Social Media Tools Media 114

Marketing Insider Group

JUNE 28, 2021

More and more, brands are injecting healthy doses of humor — much of it snarky — into their social media, blogs, and even traditional ad campaigns. With millennials and gen Z’ers leading the charge, absurd humor about even the most serious issues ( climate change jokes , anyone?) Personal blogs do it, too.

Content Marketing 348

Content Marketing Peer-to-peer Content Banners 348

Navigate the Channel

OCTOBER 17, 2023

In this comprehensive guide, we’ll explore effective strategies for building products manufacturers to drive sales through digital marketing. This could be in the form of blog posts, whitepapers, or informative articles related to your products or industry trends.

Marketing Budget Creation 65

Marketing Budget Creation Marketing Budget Marketing & Strategy Trust Marketing 65

Litmus

JUNE 17, 2021

Humor your audience. How can you make your email stand out from the sea of emails in your subscribers’ inboxes? LEARN HOW ?. There’s a lot of advice out there on how to write the perfect subject line, including long lists of examples you can just copy and paste into your own email. And what does work may not always.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

seo.co

OCTOBER 29, 2021

This is how you do it. Remember, perceived value isn’t always the same as tangible value—and tangible value is worthless if it isn’t effectively demonstrated. How and when you interact with your client can make all the difference in whether your “value proof” is effective. Here’s how you can do it: Communicate!

Work Management 96

Work Management Marketing Management SEO Service 96

Contently

JANUARY 9, 2019

Some of my favorite content creators haven’t written a blog post in years. Unfortunately for many video producers, some brands can’t see past social video in its most basic form. They only want to turn their most heavily trafficked articles into social-optimized clips, cutting a post into captions to place on top of B-roll.

Video Marketing 138

Video Marketing Brand Identity Branding Youtube 138

Adobe Experience Cloud Blog

AUGUST 21, 2018

How often do you see a brand-related tweet, Facebook post, or something similar without some form of visual content ? Almost all marketers have accepted the need for a visual-led strategy to amplify their social media and digital marketing activities, but how do you know if your content marketing is working? Banner Ads.

Traffic 112

Traffic Banner Ads Banners Ideal Customer Profiles 112

Webbiquity

DECEMBER 29, 2015

The following tips will help you to more effectively use storytelling as a marketing tool. For example, Dodge made a commercial that used the story of the first Dodge Brothers to build an emotional bond with the viewer, making it an excellent example of how to focus on people as part of a storytelling campaign. Be Prepared.

Storytelling 100

Storytelling Effectiveness Planning Content Marketing 100

seo.co

FEBRUARY 8, 2023

While the data DOES show that backlinks are a critical factor website rankings, the truth is, there’s no instruction manual on how exactly to outrank your competition that has more content, more brand recognition, more backlinks, and more experience on the web. It’s possible, but not likely.

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content Ad Building 98

Magisto

FEBRUARY 25, 2020

As someone who works in the social media management industry, you probably have certain guidelines you try to follow. In this article, you’ll find the ten commandments of social media management — a list of actions you can take to do your job better and to become the go-to person in every area of social media, not just one.

Social Media 64

Social Media Work Management Marketing Management Media 64

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media 111

Social Media Work Management Marketing Management Media 111

LeanData

MAY 3, 2016

So how we think about regret is very important. Ariely has done groundbreaking research into how humans can be, well, predictably irrational in their actions when it comes to money, relationships and just about everything else. Because you could imagine another reality where you did something differently and made the plane.

Urgency Marketing 40

Urgency Marketing B2B Sales Case Studies Act-On 40

LeanData

MAY 3, 2016

So how we think about regret is very important. Ariely has done groundbreaking research into how humans can be, well, predictably irrational in their actions when it comes to money, relationships and just about everything else. Because you could imagine another reality where you did something differently and made the plane.

Urgency Marketing 40

Urgency Marketing B2B Sales Case Studies Act-On 40

LeanData

MAY 3, 2016

So how we think about regret is very important. Ariely has done groundbreaking research into how humans can be, well, predictably irrational in their actions when it comes to money, relationships and just about everything else. Because you could imagine another reality where you did something differently and made the plane.

Urgency Marketing 40

Urgency Marketing B2B Sales Case Studies Act-On 40

LeanData

MAY 3, 2016

So how we think about regret is very important. Ariely has done groundbreaking research into how humans can be, well, predictably irrational in their actions when it comes to money, relationships and just about everything else. Because you could imagine another reality where you did something differently and made the plane.

Urgency Marketing 40

Urgency Marketing B2B Sales Case Studies Act-On 40

Outgrow

JUNE 7, 2021

How to Create Kahoot Quiz [Easy Steps + No Coding] | Outgrow. Kahoot is a quiz/game-based learning platform that teachers and educational institutions use to make social learning more fun. And so, we bring to you this guide on - How to Create Kahoot Quiz - the Outgrow way! But First, Why Create Kahoot-style Quizzes?

Outgrow 52

Outgrow Lead Scoring Lead Ranking Landing Pages 52

SnapApp

FEBRUARY 9, 2018

In January, SnapApp teamed up with Sprout Social for its first edition of Ask A Marketer, a new webinar series dedicated to answering the hard-hitting questions marketers face when it comes to, well.marketing. . SnapApp | PR & Social Media Specialist. . . . . . . Sprout Social | Demand Generation Specialist. . . . .

Social Media 48

Social Media Social Marketing Media Marketing Budget 48

seo.co

JANUARY 14, 2021

After all the initial work of establishing a blog and choosing a broad strategic direction, you’ll need to start coming up with topics and titles to fill your blog writing editorial queue—and fast. What’s in a Blog Title? Without further ado, here are 101 title ideas you can use on your blog: 1. Clickability.

Work Management 98

Work Management Marketing Management Aggregators Lead Ranking 98

Hubspot

AUGUST 24, 2012

How's that for a controversial opening line? For the sake of harmony (and the point of this blog post), let's try to remove the political implications from that statement, and consider what it means for us as marketers. How would most people describe their relationship with your company? Here's how.

Brand Identity 28

Brand Identity Branding Enterprise Management Paid Search Agency 28

Hubspot

AUGUST 8, 2016

Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company. 1) NYC Sanitation.

Twitter 28

Twitter Paid Search Agency Companies Work Management 28

seo.co

JANUARY 14, 2021

After all the initial work of establishing a blog and choosing a broad strategic direction, you’ll need to start coming up with topics and titles to fill your blog writing editorial queue—and fast. What’s in a Blog Title? Without further ado, here are 101 title ideas you can use on your blog: 1. Clickability.

Work Management 52

Work Management Marketing Management Aggregators Lead Ranking 52

seo.co

FEBRUARY 14, 2023

That “something” is marketing, but not all marketing strategies are equally effective, or equally appropriate for a B2B SaaS brand. Defining an “effective” SaaS digital marketing strategy First, it’s important to understand what makes for a successful marketing strategy to begin with. Building a brand reputation. Long-term yield.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Scoop.it

MARCH 16, 2021

Instances When Marketers Need Effective Presentations. Storytelling is an effective marketing tactic to improve conversion rates. Storytelling is an effective marketing tactic to improve conversion rates. Gone are the days when marketers used to knock door-to-door for providing a brief about their products.

Rules 105

Rules Effectiveness Work Management Paid Search Agency 105

Convince & Convert

MARCH 24, 2016

With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” You’ll have wasted your effort in creating the content, no matter how good it is.

Content 166

Content Lead Scoring Lead Ranking Template 166

seo.co

JANUARY 15, 2021

That’s why I’ve compiled this massive list of 101 content marketing ideas you can use to keep your website and/or blog running. Without further ado, here are 101 content ideas for your website or blog: 1. How-to posts. How-to posts instruct users how to complete something, and that something can be almost anything.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Vision6

NOVEMBER 11, 2020

Be humorous, but don’t force your jokes. Injecting humour into your tone shows your subscribers that your brand is run by real, down-to-earth humans that don’t take themselves too seriously. While you may not think much of your plain jane email newsletter, there’s much more to them than meets the eye.

Newsletter 81

Newsletter Design Template Eye-Tracking 81

Adobe Experience Cloud Blog

JULY 14, 2016

It’s how we scaled our content efforts for the best experience at every touchpoint, leading to more business impact and less content waste. It’s how we scaled our content efforts for the best experience at every touchpoint, leading to more business impact and less content waste. It’s Okay to Repurpose Content.

Top of Funnel 48

Top of Funnel Marketing Automation Services Tips Content 48

Convince & Convert

OCTOBER 22, 2014

While it’s well understood that video marketing is an extremely unique and valuable tactic to reach consumers effectively, marketers often feel paralyzed by the daunting task of creating useful videos. How can you leverage these experiences in your business? Follow a worker down the assembly line for a “day-in-the-life” experience.

Video Marketing 167

Video Marketing B2B Marketing Trends Content Marketing 167

Single Grain

SEPTEMBER 3, 2019

So how can you future-proof your business from experiencing a loss? According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. billion in 2016 to $12.12 Content marketing.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

SnapApp

FEBRUARY 7, 2018

Given the amount of content an individual is exposed to on a daily basis (the average social media user sees roughly 285 content pieces per day), a truly strong piece of content is one that actually stands out, one that strikes a chord with a person. . . When you think of successful content, what first comes to mind? Jay Acunzo. Super cute.

Top of Funnel 76

Top of Funnel Content B2B Thought Leadership Copywriting 76