ANNUITAS

DECEMBER 23, 2014

This study in conjunction with Google, provided insights into the buying habits and patterns of B2B buyers and also served to confirm the tectonic shift that is impacting marketing and sales professionals today. Blog Buyer''s Journey Content marketing strategy Demand Generation Strategy Forrester'

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Forrester Content Marketing 100

ANNUITAS

AUGUST 27, 2020

We’ve all been there – we see a catchy headline on LinkedIn or Google, we click through only to be greeted with a form asking for the equivalent of your life story. Sure, if that article will answer a BIG question for you, you’ll clench your jaw and fill it out. However, more often than not, it’s isn’t worth it.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

MAY 28, 2014

While I was not able to attend the morning workshops or all of the sessions in the afternoon (my apologies for any omissions) , the feedback from the attendees was that there was some great and practical information provided by Tony Zambito , Jill Rowley and Google – no surprises there. Her message was clear – marketing needs to innovate.

Conference 100

Conference Case Studies Customer Satisfaction Demand Generation 100

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NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

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OCTOBER 23, 2014

Google knows this, as their latest update very much reflects the growing tendency to ask questions rather than simply type short phrases into the search window. Blog B2B conversion Demand Generation Strategy impressions marketing automation pay per click PPC' In order to do that, you need to follow the next step….

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

ANNUITAS

APRIL 15, 2014

Consider the effect of the New York Times story on Target’s assignment of a “pregnancy score” to shoppers on the retailer’s reputation; or of the fine imposed on Google by European regulators on the online giant’s brand. Q: What basic knowledge should marketers have as it relates to data privacy?

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

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MARCH 26, 2013

Openview Venture Partners employee blog is first rate. Google buying Zagat). A: Almost all the marketing automation companies get it…they get it because great content drives their product. I love what Kelly Services is doing. SAS and their editorial model is amazing. IBM and their research projects are the best of the best.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

JULY 9, 2015

Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers.

Forecasting 100

Forecasting Transparency Organic Leads Intent 100

ANNUITAS

NOVEMBER 15, 2011

We’ve blogged before on what marketers can do to remove the barriers and win over “mahogany row”. If you conduct a Google search on the term “Sales & Marketing Alignment”, you generate 11,700,000 links to view. It’s imperative that marketing gains executive support. Stop Talking About Alignment.

Positioning 100

Positioning Work Management Planning Marketing Management 100

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AUGUST 11, 2015

Follow Michael on Twitter ( @BrennerMichael ), LinkedIn , Facebook and Google+ and Subscribe to B2B Marketing Isider by email.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

AUGUST 23, 2016

Identifying the trigger events (what Google calls the “Zero Moment of Truth) that pushed these buyers into the buying process. Knowing who was on the buying committee and what roles each played. Gaining insight into their content and channel consumption preferences.

Marketing Automation 100

Marketing Automation Automation Terms and Conditions Multi-Channel 100

ANNUITAS

APRIL 26, 2016

Google Android: The native Android mail app along with other Android email apps has mixed support for responsive design. Then, if I wanted to tidy things up a little bit for my iPhone/iPad users, and other clients that may support responsive design, I can just set those parameters within the media queries. Now everybody is happy.

Design 100

Design Mobile Marketing Paid Search Agency Lock-In 100

ANNUITAS

SEPTEMBER 6, 2018

That blog you spend so much time on? When you regularly post quality content to the blog, people will link to it. I went to one session where the speaker (from one of the sponsors of the event) shared a Google spreadsheet that folks could use to do a content audit to help evaluate the performance of their content.

Demand 213

Demand Top of Funnel Content Marketing Lead Ranking 213

ANNUITAS

APRIL 7, 2015

A buyer discovers an eBook from a Google search- they don’t know your company, and they don’t care to…just yet. Blog Branding buyer insights content marketing Demand Generation Strategy Design Google Zero Moment of Truth' It’s about the buyer, not your organization.

Marketing Management 100

Marketing Management Demand Generation Content Paper 100

ANNUITAS

NOVEMBER 5, 2015

Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. Truly, only engagement, conversions and revenue matter at a high level for most organizations.

Trade Show 100

Trade Show Demand Generation Public Relations CAN-SPAM 100