Marketing Insider Group

JANUARY 2, 2024

. “Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. Relationship building and lead generation. While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Webbiquity

NOVEMBER 23, 2020

OptinMonster is the most powerful lead generation tool out there, with features like Mobile-Exit Intent Technology, a drag and drop builder, beautifully designed templates, a variety of campaign types, actionable insights, and seamless integrations with a wide range of popular email and marketing automation tools. Long Tail Pro.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

FunnelEnvy

FEBRUARY 5, 2024

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. Content creation should include blog posts, guides, webinars, and a case study of your ideal client’s success.

Paid Content 62

Paid Content PPC Traffic SEO 62

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. It doesn’t help that each expert insists that their lead generating strategy or approaches are the most effective. The Process Of Generating B2B Leads. More sales = more leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Ranking 52

Lead Ranking Lead Scoring Long Tail Marketing FAQ 52

Hubspot

MARCH 19, 2020

It's also creating thought leadership content, and lead generation, as well.". Of course, every marketer should consider more than organic traffic when analyzing success metrics. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. Search rankings, organic traffic, and click-through rates are the most popular KPIs to track, but you can go further.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Scoop.it

MARCH 14, 2024

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. They drive organic traffic directly to LeatherCult’s website and positively influence the brand’s search engine rankings. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

seo.co

APRIL 17, 2022

Will any of these techniques actually move the needle and generate leads? More specifically, you should zero in on blog & content writing. And we’re going to walk you through exactly how you can generate tangible, long-lasting results that propel your lawyer SEO for years to come. Why Your Law Firm Needs a Blog.

Practices 107

Practices Best Practices Lead Ranking Lead Scoring 107

Adobe Experience Cloud Blog

JANUARY 9, 2020

Overall, this helps increase traffic to your page. These searches generate diverse results. . Most voice searches are long-tail keywords, and therefore contain more specifics to what people are searching. Tip #5: Long-Tail Keyword Research. Sounds good, yeah? Tip #4: Focus on Local Searches.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. the number of leads generated by old posts.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Top Rank Marketing

OCTOBER 30, 2023

Organic Traffic: The traffic that comes to your website from search engines without any paid advertising. Paid Traffic: The visitors who come to a website through paid advertising efforts rather than through organic search results. SEO plays a vital role in content marketing by driving organic traffic to your content.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Brightedge

MARCH 31, 2022

Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. And recognizing them for what they are will give you a distinct competitive advantage when driving organic traffic to your site. More technical blogs like SEO by the Sea are also worth keeping up to date with.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs? Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Ranking Lead Scoring 63

Optinmonster

DECEMBER 20, 2023

If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword. Let’s chat about long-tail keywords.

Keywords 93

Keywords Paid Content SEO Lead Ranking 93

Sales Engine

OCTOBER 23, 2015

They based their findings on overall number of page views, leads generated through form conversions, and new subscribers to their blog. In short, they found that when they decreased the volume of posts, their inbound web traffic went down by 30 percent. Obviously if there’s fewer links to click on, you would expect a decrease.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

NuSpark Consulting

AUGUST 23, 2012

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. So I decided to do a blog post on blogs! Blogs are an ideal medium for fresh content.

Lead Ranking 100

Lead Ranking Lead Scoring Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. So I decided to do a blog post on blogs! Blogs are an ideal medium for fresh content.

Lead Ranking 100

Lead Ranking Lead Scoring Lead Generation Long Tail Marketing 100

KoMarketing Associates

MARCH 22, 2018

Assist with ad copy creation by dynamically generating and delivering a tailored ad. One of the advantages of using DSA is to capture relevant traffic that you don’t have keyword coverage for in a traditional search campaign. Target Long Tail and Specific Keywords.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Tiecas

MARCH 21, 2024

Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Contently

FEBRUARY 8, 2023

Among their ongoing challenges: attracting traffic to content, improving its SEO performance, and generating content ideas. Such long-tail keywords found through Google Trends are easier to rank for. This screenshot shows the rise in searches about ChatGPT , an AI-driven language generation robot.

Marketing AI 173

Marketing AI Trends Google SEO 173

Outbrain

APRIL 26, 2021

Your existing website traffic is probably ripe with potential leads, and it’s up to you to test the various tactics that might just bring them to the surface. That’s what we’re here for… Over the past few months, we’ve managed to generate a few thousand leads from our website, and they didn’t cost us anything extra!

Lead Generation 29

Lead Generation Traffic Sales Qualified Leads Lead Ranking 29

Scoop.it

MARCH 21, 2023

In short, it’s about generating expert content that meets semantic search. Long-tail: About 40% of all search traffic comes from them. User-generated: Long-tail queries users type when looking for answers to questions. What does Google consider a reliable source, good enough to rank high?

SERP 80

SERP Long Tail Marketing Dwell Content 80

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Ranking 101

Huptech Web

AUGUST 11, 2023

In this blog, we’ll talk about choosing the right keywords to reach your target audience and get them to do something, like buy a product, sign up for your newsletter, or utilize your services. So, most importantly, to understand this blog, you need to be aware of SEO, which stands for “ Search Engine Optimization.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Hubspot

APRIL 22, 2020

Gen Z enters adulthood and gains more and more purchasing power, it's apparent that the age group is more hyper-connected to the internet than past generations. They're also noticing key generational behaviors that could change the way brands market to younger audiences. How Gen Z Searches the Web.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: “It is critical to take time when building a lead generation strategy. Answer: Here at SEMrush, we use all kinds of lead generating strategies.

Lead Ranking 90

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 90

Brightedge

JUNE 10, 2022

Improving your research process will positively affect organic performance, helping drive and retain traffic and bolstering growth for your website. Content ideation—generating topics for blog posts, articles and marketing materials for your site—is often seen as being synonymous with keyword research. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

SmartBug Media

JULY 6, 2021

Most organizations that have been developing content for the last decade are sitting on a wealth (or at least a high volume) of out-of-date blog posts or buried website pages. Content reoptimization allows you to breathe new life in your content, which will help improve your ability to drive organic traffic and conversions.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

Contently

MARCH 1, 2022

Highsnobiety is a leading streetwear blog and media brand headquartered in Berlin. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews. It might not get the same kind of traffic as a news post. No country for old memes.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Valasys

AUGUST 30, 2023

Free communal spaces such as cafes and libraries pose the greatest competition, so creating a strategic marketing plan is key to generating leads. Improve Online Visibility High-quality content creation through search engine optimization will help you rank on a search engine results page, generating more organic traffic.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Long Tail Marketing 52

Binary Demand

MAY 2, 2023

[ps2id id=’overview’ target=”/]In B2B sales, generating leads is only half the battle. As a B2B company, generating leads is crucial to your success. To maximize your sales pipeline and increase revenue, it’s important to have effective strategies in place for generating and nurturing SQLs.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . One aspect of the Google Search Console allows you to see which keyword queries are actually bringing traffic to your site. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

The Lead Agency

JUNE 20, 2019

In order to be found for the keywords that are most relevant to your business and customers, your keywords should be used across your website in page content, images, videos and blogs etc. The keywords that you’ve decided to target will determine what kinds of traffic you’ll get. How do I Find Long Tail Keywords?

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67