The Point

NOVEMBER 16, 2011

For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Writing on the Web

DECEMBER 15, 2010

Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ? Do you access web content via RSS feeds?

Ning 100

Ning Digg RSS Aggregators 100

Scoop.it

JULY 7, 2020

One great post on a blog leads to another great post on the same blog. One of my favorite “start here” blog pages is the one from Orbit Media. One of my favorite “start here” blog pages is the one from Orbit Media. There is no one-size-fits-all rule for this, but here are some starting points that can help.

Curation 90

Curation Top of Funnel Organization Marketing Analytics Tools 90

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

B2B Marketing Savvy

OCTOBER 6, 2009

What are the disclosure rules that apply? Transparency is goodness, and the policy is aimed at correcting deceptive practices, but it could easily become uncomfortable for those engaged in adding a voice to the larger, social conversation to think that a disgruntled response to a blog post, tweet or Facebook comment might escalate.

Blogger 40

Blogger Rules Word of Mouth Advertising Agencies 40

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Others recommend writing about things that you are knowledgeable about.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. From a corporate blogging perspective, I like that they brought up what I consider the two main issues in corporate blogging: Do you have the time?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

OCTOBER 4, 2011

Buffer also works for Facebook). Instead of finding and tweeting interesting content several times daily, I can scan dozens of blogs and email newsletter and RSS feeds in one sitting in the morning, and then use the Buffer browser app to set up tweets throughout the day.

Work Management 133

Work Management Twitter Curation RSS 133

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

DECEMBER 7, 2010

You’ll need some search-engine ninjas, RSS-reader Jedi masters, and Twitter superheros. You’ll learn through experimentation what kinds of content work best for your community, but no matter what, we’re all figuring out how to create bite-sized pieces of content that can be posted on Facebook and shared on Twitter.

Communities 125

Communities RSS Social Media Curation 125

The Effective Marketer

MARCH 7, 2009

Brenda Young, from Marbay Group , shared her expertise on the solical media space by talking about what can be considered one of the top rules for any marketer around: Listen First! He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Industrial Marketing Today

APRIL 20, 2010

This Marketing Data and Research Presentation includes data on: Lead Generation Blogging and Social Media Marketing Budgets Twitter and Facebook 50+ pages of marketing charts and graphs from original research Download the report from here. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

JULY 6, 2012

The RSS feed is: [link]. If you follow Jay on Instagram or Facebook, there have been some pretty funny photos. They’re losing Facebook. Jim : I post more personal things on Facebook. In terms of it being another Facebook, no. Listen Now. Click the play button to listen here: Download the audio file: [link].

Marketing Automation Services 114

Marketing Automation Services Twitter Linkedin Work Management 114

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Buzz Marketing for Technology

JUNE 30, 2008

The article is currently at the top of the NYT most-emailed tech stories list, high on Techmeme , and is being blogged about all over the place. Heres a wrapup of a number of the blog posts: Merlin Mann asks the question â?? Reach me by email (deva at clearcontext), twitter (devahaz), or on LinkedIn/Facebook. Lijit Search.

Research 100

Research Digg RSS Startups 100

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Do we need to create rules or procedures for using it? You can follow any responses to this entry through the RSS 2.0 Thanks for reading the blog.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

AUGUST 3, 2010

You can read his entire blog post here. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. If you have a blog, look at the number of comments left by your readers. This is a little more involved than I can explain in this blog post.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). The RSS feed is: [link]. You actually reminded me that I was supposed to write a blog post about this earlier today. ” You don’t own Facebook. Listen Now.

Social Media 115

Social Media Media API Twitter 115

Industrial Marketing Today

SEPTEMBER 13, 2010

Industrial Marketing Today Previous post: Content Auditing and Mapping it to the Industrial Buy Cycle Next post: B2B Lead Generation Using a Business Blog FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Convince & Convert

MARCH 8, 2012

The RSS feed is: [link]. We should include a photo of you in your pants again in the blog post so that people can identify you by your pants. My thought of the week is all about this new Facebook thing. I’ll tell you, my perspective on a lot of the Facebook changes. Listen Now. Find us on iTunes: [link].

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Industrial Marketing Today

JUNE 15, 2010

For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. There is no editorial calendar or story board in place with 99% of blogs. For example, a list of competitors that run blogs in your client’s industry. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

NOVEMBER 16, 2009

Just adding a sign up form in the sidebar of your site or blog stating “Sign up for our monthly e-newsletter for the latest news and handy tips” may be a direct call to action but is it really an irresistible offer or incentive? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Buzz Marketing for Technology

JUNE 27, 2008

Embed in your blog. Embed in your blog. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? s KM bring people together let them share encourage collaboration break down barriers Slide 46: Three basic rules of KM â?£

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Online Marketing Institute

NOVEMBER 8, 2010

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. You can follow any responses to this entry through the RSS 2.0 Reply Inbound Marketing Automation Blog Welcome to Gossamar’s Inbound Marketing Automation blog.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Dale Underwood of B2B Conversions Now has a step-by-step procedure for this on his blog. Why do we need prices on B2B websites? We can only provide prices after a formal RFQ process 5.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 3, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers The 6 essential rules of a website redesign – Ignore them at your peril Should You Set Your Content Free? Please share your ideas by leaving a comment.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

  So, I used my blog to launch a campaign using online networking and raised enough money to help sponsor the conference and attend! On my blog I write about how to use the tools - the different social networking sites - but the tools come and go - what’s important is the art of networking. Amaka Ifejianyi’s Blog.

Web 2.0 100

Web 2.0 Effectiveness Wiki Budget Programs 100

Industrial Marketing Today

APRIL 30, 2010

See my post Rule of 5 for B2B content development. If a video you used in a blog post relates, pull it through to the landing page for that content. To get the most from your content, embrace the 7 “R&# s of B2B Marketing Content Planning: Re-use - ideas for content development must be expanded to create multiple assets.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

OCTOBER 2, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Are You Creating Irresistible Offers with Your Email Marketing? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 6, 2010

I found this one from Michael Fortin’s blog. However, this is the exception and not the rule and is typically used in product specification or data sheets. I will visit this blog regularly. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D.,

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

AUGUST 20, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers 7 Strategies for Using Content to Market Industrial Products Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? What’s on your list that’s not on here?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60