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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). LinkedIn is, of course, the top social media platform for B2B marketers.

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Five Social Proof Best Practices for 2022

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Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. Aura is a good example of community building with their Facebook group. Social media is a great channel for community growth. Image source: Goaura.com.

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The Founder Interview Series #39: Stephen Moore, Culture Booster

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Culture Booster is a human resource software platform. “We’re Stephen: Don’t laugh, but I am one of those who spam people on LinkedIn. I try to be authentic, not spammy, but LinkedIn has been effective. Direct messages on Facebook to my network have been effective, too. ” The Product. The Takeaways.

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The Founder Interview Series #43: Pavel Beinia, BuzzGuru

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Now we’ve created an influencer discovery platform that saves time, finance, and human resources. Together with the team, we shifted the focus, figured out new ways to utilize our resources, and launched work to set up a new high-tech project: the BuzzGuru analytics platform. Surround yourself with forceful personalities.

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11 Proven Lead Magnet Ideas for Building Your Email List

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It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator.

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The Future of B2B eCommerce Marketing Trends

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This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams. Educational or informative videos : General how-to videos and industry tutorials are a great way to provide additional value to clients and present your brand as knowledgeable and resourceful.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.