SnapApp

JUNE 12, 2012

At 800 million active users as of the beginning of 2012, Facebook is the second most-visited website in the world, behind only Google. However, reports suggest that Facebook fans are among the lowest quality of social media subscribers in terms of engagement. Blogs allow you to inform and interest potential customers.

Social Media 48

Social Media SMS Media Long Tail Marketing 48

SnapApp

NOVEMBER 16, 2011

Meanwhile, marketers think of Facebook as content-driven ?with Then there are blogs that hover between the personal and professional: they're content-driven too. And now there's Google+ Pages, which has recently joined the scene and promises to merge SEO and social media strategies. What is the ideal tone for a blog post?

Social Networks 48

Social Networks Practices Best Practices Network Marketing 48

SnapApp

DECEMBER 15, 2014

your blog . your social channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest) . your blog . your social channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest) . news/industry blog articles & mentions. Here are some examples of each. . your website . your website .

Promotion 48

Promotion Banners Funnel Advertising Lead Ranking 48

SnapApp

JULY 24, 2013

Upload your photos via our new bulk upload tool from virtually anywhere – Facebook , Instagram , Flickr , Picasa , Dropbox , web and more - and they will be displayed prominently, one at a time, with a filmstrip preview of the gallery. Send us your photo gallery apps to marketing@snapapp.com and we’ll consider them for a future blog post!

Lead Gen 48

Lead Gen Paid Search Agency Youtube Stats 48

SnapApp

MAY 7, 2018

The SaaS form market is a crowded space, with many established names vying for dominance both against each other and against widely-used free incumbents like Google Forms. . Jay Baer shares the strategies behind this great middle funnel tactic in a detailed blog post. Here’s the variation for Google forms…. .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Heinz Marketing Blog | Vice President - Client Marketing Services. . . Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. 5: Opportunities.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MAY 7, 2018

The SaaS form market is a crowded space, with many established names vying for dominance both against each other and against widely-used free incumbents like Google Forms. Jay Baer shares the strategies behind this great middle funnel tactic in a detailed blog post. Here’s the variation for Google forms…. Example: AdEspresso.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

AUGUST 29, 2018

Then document your new approach, with notes on changes: Tone within emails and blog content (Is it educational? But in reality, you can go much further than that with a Slack group, Facebook group, etc.” A quick look at the Google Trends data for the term ‘podcast’ illustrates this visually: So what does this mean for B2B marketers?

B2B Marketing 48

B2B Marketing Marketing Budget B2B Top of Funnel 48

SnapApp

APRIL 19, 2012

If you can include links, make sure your main link is here, whether that's your website, blog or Facebook page. Add social media icons to your website Google "free social media icons" and you will be overwhelmed by the amount of choices available. Add some photos to your social media accounts to take advantage of this.

Social Media 48

Social Media Media Social Networks Profiling 48

SnapApp

DECEMBER 16, 2011

For example, on Facebook, you could ask fans to "Like" a status update if they agree with it, and on Twitter, you can ask followers to "Pls RT" if it's an especially high-value post. Think about your company's current Facebook, Twitter, Google+ and other social media platforms. For example, on the company's Facebook page,?

Effectiveness 48

Effectiveness Content Viral Marketing Social Media 48

SnapApp

SEPTEMBER 12, 2011

As an illustration of this effect, consider the sharability of the blog post you're reading right now. Are you planning on sharing this blog post to Facebook or Twitter? Users share their own SnapApp quiz results on Facebook for the same reasons I share my blog posts on Facebook-- ownership and self-expression.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from In the web publishing community, Google Analytics and Webmaster tools are industry staples for beginner, intermediate, and experienced analysts. A vlog is a video blog.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SnapApp

OCTOBER 8, 2012

Think about email drops, ad buys, links on your website, partner blogs, maybe even usage of QR codes for print or POP/POS materials. Vayama got the Who, What and How, but by not using Facebook ads, newsletter blasts or posting to their wall, their audience was unaware of the contest and therefore their lead goal was not met.

Webinar Metrics 48

Webinar Metrics Demand POS Blast Campaigns 48

SnapApp

APRIL 17, 2018

Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. Blog Call-to-Action Strategy. Yes, I linked that to our blog because you should totally keep reading them.).

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 17, 2018

Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. . Blog Call-to-Action Strategy. Yes, I linked that to our blog because you should totally keep reading them.). .

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

MARCH 21, 2018

According to a report from Pardot , 70% of buyers return to Google search a minimum of two or three times during the course of their research. . . Here, users might find your blog content and read an article that suggests A/B testing frameworks and tools. When we talk about search ads, we’re mostly talking about Google.

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog's monthly average pageviews by 100% in three months. . . . Nandini Jammi. Jordie Black. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

MARCH 2, 2018

With a complete map of the journey from anonymous user to loyal customer, you can look at the impact of each tweet, blog post, and PPC ad, then double down on what works, and cut the budget burners. . . Is the first touch (like clicking a facebook ad) more important than the webinar that generated the sign up? Source ). .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. When I first joined Appcues at the end of last year, I implemented a community-driven content strategy—and increased our blog’s monthly average pageviews by 100% in three months. Nandini Jammi. Jordie Black. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

NOVEMBER 2, 2017

Truth is: the quantity of content being published today creates a lot of noise, and your audience is constantly seeing the same blog posts, ebooks, and slide decks paraphrased and regurgitated day in and day out. . . Google PPC – Rather than banking on people finding your content, use PPC ads to promote it. .

Top of Funnel 96

Top of Funnel Sales Management Lead Ranking Lead Scoring 96

SnapApp

FEBRUARY 2, 2016

In a report by Google and Millward Brown Digital, 71% of B2B buyers start their research with a simple generic search - just like I did! Types of content formats at the awareness level: Blog. Social (Facebook, Twitter, Pinterest, Google+). Types of content formats at the consideration level: Blogs . Infographics.

Top of Funnel 48

Top of Funnel Planning Webinar Metrics Digital Marketing Funnels 48

SnapApp

FEBRUARY 3, 2016

In a report by Google and Millward Brown Digital, 71% of B2B buyers start their research with a simple generic search - just like I did! Types of content formats at the awareness level: Blog. Social (Facebook, Twitter, Pinterest, Google+). Types of content formats at the consideration level: Blogs. Infographics.

Top of Funnel 48

Top of Funnel Planning Webinar Metrics Digital Marketing Funnels 48

SnapApp

FEBRUARY 24, 2017

For a long time, “content marketing” was seen as a daily 500 word blog post. Over 4 million blog posts have been published in the last 24 hours. It’s certainly going to be more expensive than writing a blog post. A typical example would be the “ how-to ” blog post. . As you know, those days are long gone.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

APRIL 7, 2016

Google Drive Research. When using Google Drive for your drafts, you can conduct search engine research without leaving the bowser. Trello is the freebie of the bunch, and is great for blog editorial calendars. I use Canva every day for creating header and body images, just like the ones you see on this blog. CoSchedule.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

SnapApp

JANUARY 13, 2017

In this study of over 600 marketing professionals, 65% were blogging, 64% were producing case studies and/or white papers, 47% were creating videos, 45% were writing online articles, and 39% were creating infographics. Google their names and see what comes up. That’s an insane amount of content being produced! SlideShare.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SnapApp

JANUARY 12, 2017

In this study of over 600 marketing professionals, 65% were blogging, 64% were producing case studies and/or white papers, 47% were creating videos, 45% were writing online articles, and 39% were creating infographics. Google their names and see what comes up. That’s an insane amount of content being produced! SlideShare.

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SnapApp

DECEMBER 5, 2016

Blog content is getting longer and more visual. The average blog post is up about 19%, coming in at about 1,050 words in length. The average reader only spends 37 seconds reading an article or blog post. Long-form blog posts generate 9x more leads than short-form blog posts. Orbit Media Studios. NewsCred Insights.

Paid Content 48

Paid Content Stats Marketing Budget Marketing & Strategy 48

SnapApp

FEBRUARY 16, 2017

A breakdown of how Google brings you search results. This interactive webpage compares the acquisition strategies of 5 different tech giants - Apple, Amazon, Google, Yahoo and Facebook - over the last 15 years. This isn't your average blog post with a pile of graphs and data. view graphic ]. . . #16.

Examples 116

Examples Lead Ranking Lead Scoring Stats 116

SnapApp

APRIL 5, 2016

72% of buyers turn to Google once they have recognized their pain point, but the path from there is unknown. If a lead liked a Facebook post and commented on a blog article, you need to know both — and connect them to the same prospect. . Keywords and Referrals . Analytics is key to figuring out how your buyers found you.

Research 48

Research Buyer Personas Top of Funnel B2B 48

SnapApp

APRIL 5, 2016

72% of buyers turn to Google once they have recognized their pain point, but the path from there is unknown. If a lead liked a Facebook post and commented on a blog article, you need to know both — and connect them to the same prospect. Keywords and Referrals. Analytics is key to figuring out how your buyers found you.

Research 48

Research Buyer Personas Top of Funnel B2B 48

SnapApp

DECEMBER 12, 2017

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

DECEMBER 14, 2016

It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

AUGUST 1, 2017

For example, Regalix found 83% of B2B marketers in the awareness stage think social media is the most relevant topic, closely followed by blog posts and infographics. The amount of activity is also significant, as a lead who’s consistently read emails and blog posts is aligned with your content and perhaps ready for sales qualification. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SnapApp

MARCH 29, 2016

Articles and Blog Posts. For example, Buffer recently conducted a study on their own blog traffic. Their findings were fascinating, and turned into an incredibly successful new piece of content for the Buffer blog itself. Here are just some of the many formats you can consider for data storytelling: . Calculators.

Storytelling 54

Storytelling Eye-Tracking Correlation Case Studies 54

SnapApp

MARCH 16, 2017

A content management system (CMS) that hosts a company website and blog. Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. Millions of blog posts are published every day, and it’s becoming harder to break through the noise. The most common example is Google Analytics.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87