SpotMe Blog

JUNE 29, 2022

The right platform will provide the capability you need to make your virtual events more interactive and inclusive. Ensure that your pricing for the event is not too high for virtual attendees. A barrier to attending on-site may be finances, and a virtual option should have a less expensive registration fee. .

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed.

Lead Scoring 128

Lead Scoring Lead Ranking Top of Funnel Budget Programs 128

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. General information about the event, such as a detailed schedule and what to expect.

Best Practices 268

Best Practices Content Social Media Planning 268

Webbiquity

OCTOBER 16, 2018

” They are increasingly coming to expect the same personalized experience they get as consumers from sites like Amazon.com to carry over into the B2B world. ” Nearly a third of marketers report that they devote 21% or more of their overall marketing budgets to event marketing.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

JANUARY 22, 2021

Obviously, you can’t just set up a website and wait for the traffic to flow in; you need to use multiple channels to connect with your customers and lead them to your site. The post The Importance Of Standing Out From The Crowd In Business appeared first on B2B Marketing Blog | Webbiquity.

Business 238

Business Startups Paid Search Agency Press 238

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. Leading Edge Virtual Event Platforms. Cutting Edge Virtual Event Platforms. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 223

Planning Marketing Plans Work Management Marketing Management 223

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. Neil Patel’s Blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. Neil Patel’s Blog.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

markempa

JUNE 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. They are coming to your site for information. Do you have your web site’s good content under lock and key? Ardath Albee over at the Marketing Interactions Blog has some great thoughts on this too.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Conversica

NOVEMBER 18, 2019

This year the Conversica team is excited to sponsor and attend OpsStars , a three-day conference focused on providing quality advice and networking opportunities for Marketers, Salespeople, Revenue Operations professionals and Demand Gen leaders. Like many other Event Marketers, we are hard at work crafting our messaging, swag and experience.

Outreach 40

Outreach Practices Trade Show Best Practices 40

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

SEPTEMBER 25, 2020

Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else – it’s more than just information. At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation.

Thought Leadership 203

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 203

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Conversica

JULY 31, 2019

These events provide Marketers and Sales teams with the opportunity to engage new prospects directly, interact with existing customers, and expand brand thought leadership through speaking sessions, analyst meetings, hands-on product demos and, of course, to learn and network with peers. Conversica + SummitSync = Event Marketer Heaven.

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Check out this blog. Looking for more tips on effective ads?

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Stevens & Tate

APRIL 18, 2024

For example, ads can be shown to adults searching for comfortable retirement options or those seeking amenities such as on-site medical care, thereby increasing the likelihood of capturing relevant leads. This involves optimizing site structure, improving meta descriptions, and using relevant keywords throughout web content.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. When everyone across your organization has access to event data in real-time, collaboration and communication improve internally and externally. Rest easy knowing your data is accurate.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

KoMarketing Associates

JANUARY 2, 2014

The crawl error report tells site owners what pages the search engine has found that are broken. More importantly, it identifies the third party web pages those site references (broken links) were found on. As such, it’s important for B2B marketers to get the best return possible for their event marketing investments.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

The crawl error report tells site owners what pages the search engine has found that are broken. More importantly, it identifies the third party web pages those site references (broken links) were found on. As such, it’s important for B2B marketers to get the best return possible for their event marketing investments.

Link Building 120

Link Building Tactics Ad Building B2B 120

SpotMe Blog

JULY 25, 2021

Make sure your hybrid event platform allows both audiences shared access to messaging , commenting, posting, and polling to unite them. This will help people on-site plan their trips, and people at home choose which speakers to watch. Ready to explore what the best hybrid event platforms have to offer? What is the timeline?

Examples 111

Examples Enterprise Management Work Management Conference 111

ClearVoice

NOVEMBER 25, 2022

However, businesses are already scrambling to incorporate first-party data collection in their marketing. Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. Hybrid marketing experiences. Analyzing customer purchase history.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. In the article, Wegert highlights how some marketers are experimenting with using the Facebook site for proactive marketing and build targeted niche networks and B2B communities.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Navigate the Channel

OCTOBER 19, 2023

Placing that kind of information in a prominent location ensures that everyone receives notification of its occurrence when they visit your site. Email and Blog About It If you maintain a list of email subscribers, be sure to send out an email blast about your attendance at the trade show. No press kit?

Trade Show 65

Trade Show ROI Tips Press 65

markempa

AUGUST 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. It was originally a blog post I wrote back in June. It was originally a blog post I wrote back in June.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. In 2017, 79% of U.S. Two Weeks Out.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

FEBRUARY 1, 2021

Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. When we see other people are going to an event, we want to attend, too!

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Delivra

JANUARY 15, 2021

They may be attending networking events in certain cities or reading particular blogs. There are plenty of methods to try: Look up articles and blog posts listing popular social media groups or hashtags for an industry. Ask a current customer where they go for information on their space or what events they attend.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

SEPTEMBER 1, 2011

HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events. One of the key findings was around which tactics marketers rely on most.and what they rely on least. Connect with HubSpot :

Event Marketing 28

Event Marketing Email Marketing Word of Mouth Business 28

Marketing Insider Group

MAY 5, 2021

Plan to have an on-site IT team prepped and ready to monitor your online event. Before your event begins, make sure you test everything to know how it will run and identify any issues before the big day. Consider Facilitating a Hybrid Event. 97% of event marketers believe they’ll see more hybrid events in 2021.

Planning 283

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 283