Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Conversica

APRIL 9, 2021

Today, most people interact with an AI without even realizing it—through apps, predictive software, analytics tools, and more. Here’s a quick look at how different customer-facing teams use Conversational AI: Marketing: Marketing teams love Conversational AI because it helps build pipeline and maximize campaign ROI.

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Optinmonster

JUNE 26, 2023

Are you looking for marketing automation workflows to save you time and make more money for your business? Automated workflows keep your business running around the clock. Marketing automation also gives your customers a consistent experience which boosts your brand’s reputation. Let’s get started!

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing? Additional reading.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. In this post, we’ll discuss the meaning of email automation and explain how you can use it to grow your business. What Is Email Automation?

Marketing Automation Services 71

Marketing Automation Services Automation Email Marketing Marketing Automation 71

Sana Commerce

FEBRUARY 19, 2023

Moreover, automation improves accuracy by reducing data entry errors. A second consideration is that an EDI system is not a tool used to promote new product information or offer a full catalog of items for sale to your clients. Nor does it provide supporting product information or any type of online user experience.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? And so many choices out there. Which are best for my industry and for my customers?

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Conversica

SEPTEMBER 11, 2020

For example, Marketing and Sales teams chase leads they assume are the most likely to convert, leaving potentially hot leads behind. An Augmented Workforce is a blend of business professionals and Intelligent Automation technologies working together on tasks to get the job done. What Is an Augmented Workforce? AI in the Workplace.

Marketing AI 52

Marketing AI Ad Building Top of Funnel Work Management 52

Scoop.it

DECEMBER 8, 2022

For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen. The wrong timing. Why does it happen?

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

DotDigital

MAY 6, 2021

Ecommerce marketing success is not a mystery. What do they need at a specific stage of their journey to drive them closer to conversion? Ecommerce merchants have the tools they need at their fingertips. Customer intent for ecommerce marketing. 5 ecommerce campaigns to drive conversions and sales .

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. 27 revenue operations best practices for driving revenue growth 27 practices might be a lot to remember.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing AI 111

Marketing AI Marketing Attribution Work Management Marketing Management 111

Conversica

OCTOBER 2, 2019

Of course, touching each and every customer takes a lot of time and dedication which is why so many organizations leverage automated tools and solutions to lighten the load. The goal is to stymie any issues that may cause the customer to second guess their relationship with your company while also opening opportunities for upselling.

Marketing AI 70

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 70

SalesIntel

FEBRUARY 19, 2024

Neglecting the Personal Touch In our tech-driven world, the allure of automation can be overwhelming. Overlooking A/B Testing A/B testing, often an unsung hero in marketing strategies, holds immense potential. Ignoring this invaluable tool can lead to missed opportunities and ineffective campaigns. Target Audience?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Sharpspring

FEBRUARY 11, 2021

Keeping up with marketing jargon can feel like a full-time job as tools and techniques get re-nicknamed seemingly all the time. As a case in point, in this blog we’re going to be talking about growth marketing — but you might be more familiar with this concept being referred to as “growth hacking” or something similar.

Growth Marketing 101

Growth Marketing Planning Top of Funnel Marketing Automation Services 101

ANNUITAS

DECEMBER 4, 2020

It does double duty, educating prospects while accelerating sales, and so the tool has grown in popularity over recent years. According to Drift , “between 2019 and 2020, using a Conversational Marketing solution to schedule a meeting, purchase an item, or add yourself to a mailing list more than doubled.”.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

Hubspot

OCTOBER 10, 2023

In 2023, thousands of businesses are retaining clients with subscription models , which drive recurring revenue and can foster long-term customer relationships. In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software?

Enterprise Management 74

Enterprise Management Work Management Marketing Management Software 74

Sana Commerce

JANUARY 9, 2024

To dive deeper into this transformative journey, we had a chat with Luc Bastiaens, the E-commerce Coordinator at Regout Balance systems, the driving force behind the Sana Commerce project. The challenge was to ensure customers had a crystal-clear understanding of each product to avoid errors in orders.

B2B 52

B2B Work Management Cross-Selling Marketing Management 52

Outgrow

MAY 8, 2023

In this blog, we’ll discover how you can use customer success strategies to provide a unique and satisfying customer experience and upgrade your business to the next level. It Boosts Word-of-mouth Marketing Satisfied customers promote word-of-mouth marketing. 10 Effective Customer Success Strategies You Can Utilise 1.

Marketing Automation Services 52

Marketing Automation Services Outgrow Work Management Word of Mouth 52

ActiveDEMAND

SEPTEMBER 9, 2021

They take processes that were on spreadsheets, emails, and were manual processes, and consolidate and automate. And while most CRMs started out as sales tools, CRMs are frequently expanding into project management, inventory management, and either using built-in features or through integration: marketing. Marketing + CRM.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation CRM Automation 89

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Text messaging. Direct mail.

Template 132

Template Email Marketing Blast Campaigns Planning 132

sagefrog

NOVEMBER 1, 2023

These intelligent systems have not only redefined how businesses manage and nurture customer relationships but have also revolutionized the utilization and cultivation of customer and lead data, fundamentally enhancing marketing and sales outcomes. Traditional CRM systems are no longer sufficient to handle the demands of modern businesses.

Marketing AI 52

Marketing AI Marketing Management Lead Ranking Lead Scoring 52

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Bundlе Dеals – Crеatе bundlеs that pair popular itеms or offеr complementary products at a reduced price when purchased togеthеr.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

SmartBug Media

NOVEMBER 21, 2019

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. Here are three effective ways to drive product upsells using marketing automation: 1.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. Yet, I recognize incorporating new tools—some as new a few weeks or months ago—can be overwhelming and intimidating. 250,10% off for paid subscribers. Apply here.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Valasys

SEPTEMBER 12, 2023

Reliable CRM software allows businesses to centralize customer information, track interactions, and automate various tasks more easily. Engage with customers using different channels such as email marketing, social media, and newsletters. Personalization Is Key Customers appreciate personalized experiences.

Enterprise Management 52

Enterprise Management Marketing Management Order Effectiveness 52

Huptech Web

JULY 28, 2023

Welcome to the Artificial Intelligence (AI) world in Lead Generation, where innovative technology comes into contact with marketing intelligence. In this blog, you will learn how AI-powered tools and strategies may boost lead nurturing, improve conversion rates, and maximize customer engagement. But guess what?

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Use cases include propensity to buy, inbound lead conversion, higher LTV, upsell/cross-sell, etc. Leadspace’s Revenue Radar TM : The 4 Buying Signals that matter.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

SmartBug Media

DECEMBER 10, 2020

SaaS marketing is not for the faint of heart. SaaS organizations are laser-focused on their ability to drive high volumes of sustainable growth in a short amount of time. The hallmark of SaaS is the ability to identify the growth channels that are going to drive real results—fast. It really is built for SaaS marketers.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Salesforce Marketing Cloud

JULY 11, 2023

More than 5 million people around the globe are learning in-demand skills on Trailhead to transform their careers, drive success at their companies, and get started on new Salesforce Career Paths. Admins build, configure, and automate technology solutions to deliver business value. And with 9.3 Meet Salesforce Admin Carlos Frias.

Work Management 75

Work Management Marketing Management Peer-to-peer Demand Generation Agencies 75

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

What tools do you need to build and maintain a pipeline? Make pipeline management easier than 1-2-3 Take advantage of Sales Cloud’s automation, workflows, email syncing, and record updates to ensure you spend your time on what matters: building relationships with prospects and moving them through the pipeline.

Top of Funnel 59

Top of Funnel Work Management Marketing Management Ad Building 59

Sana Commerce

FEBRUARY 19, 2023

Moreover, automation improves accuracy by reducing data entry errors. A second consideration is that an EDI system is not a tool used to promote new product information or offer a full catalog of items for sale to your clients. Nor does it provide supporting product information or any type of online user experience.

Cross-Selling 52

Cross-Selling B2B Paid Search Agency B2B Sales 52

Sana Commerce

SEPTEMBER 22, 2023

4 strategies to drive your web store adoption. Implementing barcode scanning infrastructure within your B2B web store is a strategic choice because it is: Tried and tested Almost all products have barcodes. Barcodes have a proven track record in commerce, having stood the test of time as a reliable means of product identification.

B2B 52

B2B Work Management Marketing Management POS 52

Adobe Experience Cloud Blog

JUNE 5, 2018

It’s a treasure trove for brands to engage users and drive leads. In this blog, I’ll give you an actionable guide to drive leads from Instagram. And even better: I’ll show you the super simple strategy that a real brand uses to drive leads from Instagram on autopilot. They use a tool called Have2Have.It.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Comparing vendors on a third-party review website.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52