Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.). So if you feel you should be included on this list, please add yourself to the comments below. One of @ b2bmagazine ’s top B2B agencies. Global – [link]. Atlanta, GA – [link]. Irvine, CA.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! Both campaigns were targeting the same ABM audience and promoted the downloadable content with the same copy and creatives. Other blogs that may interest you.

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Sales Engine

DECEMBER 6, 2016

So they task marketing leadership with building a demand generation engine and run into myriad problems. have changed the way that B2B companies market their products and services. have changed the way that B2B companies market their products and services. But when it comes to closing the loop, it falls apart. #4

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. Customers are those who’ve advanced from email service providers (ESPs).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Ledger Bennett

NOVEMBER 13, 2019

Of course in principle their primary goal is demand generation, and increasingly, demonstrating a tangible impact on revenue. Team issues; internal events; standardised branded documentation; freelance and agency management; client communication; implementation and management of martech; website issues etc. You’re BFFs.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

markempa

AUGUST 4, 2014

It was certainly a book that changed the way that I think about demand generation in so many ways and you were, really as I started a blog on demand generation, I look to your writing as an example for the right thing to do and you are still bogging and podcasting today a decade later. Steve: That’s crazy!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Ledger Bennett

MAY 29, 2018

Many clients then implement remarketing strategies within media campaigns, taking what we know from our initial engagement and building audiences that refine their targeting. If you want to learn more about building audiences for each stage of the funnel check out our Cross Channel B2B Audience Strategy blog ). The big opportunity.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

ANNUITAS

MAY 17, 2016

Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

markempa

MARCH 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Both activities have traditionally either been done manually in-house, or outsourced to an agency. But it can quickly get expensive. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share it on StumbleUpon.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. Hansford has been with Heinz Marketing for over four years, and came to the agency world from over 15 years of customer-facing roles at tech companies big and small.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

DealSignal

SEPTEMBER 5, 2023

LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. DealSignal commits itself to data quality.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

MLT Creative

MAY 19, 2010

Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. This is your chance to set the record straight!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Webbiquity

JULY 12, 2016

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. 7) Oracle Eloqua. Showcase reviews: SnapApp. 2) HubSpot. Google Review Count: 85,400.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Online Marketing Institute

NOVEMBER 28, 2012

ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

Customer Experience Matrix

MARCH 23, 2011

In fact, the company’s research has found that nearly half its clients do almost no email, using the system instead primarily for sales automation and service. Rather, Infusionsoft clients have valued labor savings they gain from having one integrated system for marketing, sales, e-commerce, and service.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. The service they received. Any advice for small business marketers?

Webcast 100

Webcast Work Management Marketing Management Content 100

Webbiquity

JANUARY 27, 2011

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! You can view the chart on their blog post here. For a more in-depth analysis, you can visit the MASG blog.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Customer Experience Matrix

DECEMBER 8, 2011

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Online Marketing Institute

NOVEMBER 4, 2010

In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Hubspot

MARCH 6, 2014

CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.” Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Demand generation" is a better term, though still not precise. Customers are those who've advanced from email service providers (ESPs). They apply technology to a difficult process.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Vidyard

FEBRUARY 4, 2014

If you notice Lily watched a series of four of your videos and opted to give her email address to view the case study video, then not only is she interested, but you should follow up with some targeted content matching her specific product interests right away.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. It’s a vicious cycle. Brian Hansford.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

JANUARY 23, 2018

Whereas smaller companies often have fewer, less targeted buyer personas. The best buyer personas are highly targeted and require a significant amount of analysis, research, and time. 56% of companies have generated higher quality leads using buyer personas. 24% of companies generated more leads using buyer personas.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

Vidyard

SEPTEMBER 24, 2014

They’re searching for products and services: 46% of searchers now use mobile exclusively to research. With the right marketing automation platform in place, like Marketo, Eloqua, or Pardot, you have the data from all crucial customer touch points in one place to consolidate all of the collected data.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

AUGUST 23, 2009

Many demand generation vendors now offer something along those lines. But what's really important is that Sweet Suite reads the public profile of the mentioner, extracts key information such as name and number of followers, and sends the data to a demand generation system.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. One of the most popular posts ever on this blog is Low Cost Systems for Demand Generation , which listed several options that started at under $500 per month. The question this raises in my mind is where the industry goes from here.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Marketing Insider Group

JUNE 19, 2012

My friend Lauren Goldstein (@ LaurenOnDemand ) VP of Strategy at B2B Marketing agency Babcock & Jenkins shared this list from SiriusDecisions of 4 considerations for content gating : Objectives: what is the goal of the content? Value: is it a 20 page research brief or a 400-word blog post?

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Demand Generation Agencies 100

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. They target a niche audience in the Fortune 1000. Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT."

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Steve Woods , CTO, Eloqua. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100