Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

MARCH 21, 2023

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. As a content marketer, you can use the same recipe for success to create content that makes an impact.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Kelly Hoey J Kelly Hoey Contact J.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Marketing Insider Group

JULY 21, 2020

So open your culture to a diverse workforce, and leveraging that knowledge. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. When it comes to marketing, fortune indeed favors the bold. Quick Takeaways: Diversity is not a political issue.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Marketing Insider Group

MAY 18, 2021

Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. Video also increases conversion rates on landing pages by 80% while 90% of customers say video helps guide their buying decisions. Editorial Blog Categories.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Vidyard

NOVEMBER 26, 2014

And what better way to showcase your people than with video? Plasticity Labs , a B2B company building a platform that connects employees, increases engagement, and develops the traits of the happiest, highest performing workplaces has pretty much hit the bullseye with their culture videos, released last month. Just watch.

Video Marketing 50

Video Marketing Ideal Customer Profiles Marketing Management Buzz 50

NuSpark Consulting

AUGUST 8, 2023

This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting. Content Personalization : AI’s data-driven analysis enables personalization within video content, creating a more immersive experience.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Launch Marketing

NOVEMBER 15, 2023

Video Is the Key to Social Media Marketing Strategy Success 93% of social media marketers emphasize video as a crucial element in their strategies , especially favoring short-form content, which users find 2.5 times more engaging than long-form videos. Below are five noteworthy nuggets that can help you stand out in the crowd.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Vision Edge Marketing

JANUARY 31, 2023

This is likely due to the fact that it helps organizations stay current and adapt to changing market conditions, as well as foster a culture of continuous learning and improvement. Build a culture of learning and continuous improvement. Encourage internal and external knowledge sharing.

SME 209

SME Work Management Marketing Management Bandwidth 209

Marketing Insider Group

MARCH 29, 2021

Look at their age, gender, culture, marital status, income, language, professions, and educational levels. However, if you do go with adding to your in-house team, be sure that your top candidates’ portfolios demonstrate knowledge of your new target markets as well as competency in writing, design, or video production. How to respond?

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Scoop.it

FEBRUARY 22, 2024

It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. It’s time to take advantage. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. It gets old, fast — especially when the same people are always the blog idea people.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog. Tweet this. )

Allocation 158

Allocation Storytelling Barriers Hubspot 158

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 42 David Food Board International Contact David Food Score: 31.33

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Excelsior Research

DECEMBER 5, 2021

OUR CULTURE. OUR CULTURE. Digital Campaign Overview: A blog about digital campaign. In today’s blog, we will cover topics on digital campaigns elements, benefits, and goals. Examples are display ads, traffic ads, engagement ads, and video ads. The post Digital Campaign Overview: A blog about digital campaign.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Like this recent video of residents interacting with the maintenance team. Within 24 hours, the posts racked up 2.9

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Stelzner He is the founder of the Social Media Examiner blog. Michael posts great videos on skill-building. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. We’ll discuss why it works and how brands can leverage it to its full potential.

Campaigns 91

Campaigns Work Management Content Transparency 91

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 8 Yoram Solomon Innovation Culture Institute LLC Contact Yoram Solomon Score: 48.35

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Adobe Experience Cloud Blog

OCTOBER 16, 2020

A big part of this is ensuring that your team productivity and company culture remain intact. The Marketo blog Remote Working 101/Survival Kit Remote Employees Need To Succeed says, “ While you don’t want to seem overbearing and draconian, setting boundaries is essential for ensuring you get the results you want. Keep Creativity Alive.

Product 158

Product Paid Search Agency Companies Work Management 158

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Thinkers360

APRIL 18, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! One of my top priorities is fostering an inclusive culture.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

Top Rank Marketing

JANUARY 3, 2024

.” — Katelyn Drake @KB_Drake Click To Tweet Resolution 2: Leverage the Power of Video Content Why It’s Important: Video content remains a powerhouse in digital marketing, driving higher engagement rates and better ROI. How to Implement: Cultivate a culture of exploration and experimentation in your team.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Thinkers360

MARCH 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Hernan Huwyler, MBA CPA Score: 33.72 25 Dr. Score: 30.36

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Sprout Social

OCTOBER 11, 2022

Share-worthy educational resources include in-house and third-party: Blog posts. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Include blog posts or videos from the point of view of your employees. Social media posts. Data reports.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Thinkers360

JANUARY 26, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Culture for 2024. Congratulations to all our Culture influencers who participated! Join Enterprise Lite to work with all of these Culture influencers! 15 Benjamin Drury The Culture Guy Contact Benjamin Drury Score: 38.06

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

Social Media 117

Social Media Trends Media B2B 117

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 47 Philip Ideson Art of Procurement Contact Philip Ideson Score: 32.79

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

SmartBug Media

SEPTEMBER 27, 2019

Blogging began as digital journaling in the late 1990s, with everyone and their mother wrote about everything from traveling on a budget to five-ingredient recipes to DIY home decorating. As a marketing professional, you may be asking yourself which is better: blogging or podcasting? Blogging vs. Podcasting: The Benefits and Downfalls.

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

Vidyard

JULY 16, 2019

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority ). In fact, 46% of adults in the U.S.

Small Business Marketing 115

Small Business Marketing Video Marketing Examples Brand Identity 115

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” Facebook’s algorithm was incredibly friendly to “link posts” that sent users to news or blog articles.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Vidyard

NOVEMBER 19, 2020

To understand what a dramatic change recruiting has undergone, just consider the rise of recruitment videos. They responded by sending more and more personal video. Video has become incredibly easy to record and send and is packed with emotional non-verbal cues that you don’t get otherwise. Just consider the video resume below.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137