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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO. We specifically designed the webinar to be interactive, and encouraged participants to ask questions and share their own experiences.

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Why Content Curation Matters in the Age of Information Overload

Scoop.it

If you’re a blog owner, curating content is like being a trusted guide. Guest blogging, podcast invites, and webinars are all common results of good collaboration. Blog post citations can be simple hyperlinks, but you don’t want the source of your content to be hidden. The difference can be confusing.

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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

pieces of a company’s content before they buy Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI Discover the power of paid content and start using it to communicate value, establish trust, and convert customers. Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages.

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11 Ways to Set Your Marketing Automation Platform up for Success in the New Year

Heinz Marketing

Update the copyright dates that appear in your email and landing page footers. If you haven’t set up tokens, updating the copyright year is a daunting task. As I mentioned in a previous blog post , if you’re not using global tokens, you need to be. I’ve done this task manually, and it’s a pain to say the least.

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B2B Lead Generation Blog: Webinar: Lead Generation Strategies for the Complex Sale

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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B2B Lead Generation Blog: Webinar: Eight critical success factors for lead generation

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.