Marketing Craftmanship

DECEMBER 22, 2015

When pressed to explain why their company has a blog, many CEOs will admit they were either pushed by marketing counsel to create one, or believed they needed a blog because their competitors have them. Unfortunately, a blog is much like a marriage, but without dating in advance of a commitment.

Allocation 100

Allocation Terms and Conditions Paid Search Agency Enterprise Management 100

SmartBug Media

JULY 22, 2020

The COVID-19 pandemic has hit senior living particularly hard. Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Why Use Marketing Automation to Increase Lead Generation in Senior Care?

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

SmartBug Media

OCTOBER 16, 2020

If you want to fill your senior care facility, marketing to the adult child of prospective residents is an initiative that you can’t ignore. While some seniors are able (and more importantly, willing) to research and find a senior living community for their future, often that responsibility falls on their adult children.

Paid Search Agency 105

Paid Search Agency Companies Buyer Personas Inbound Marketing 105

Stevens & Tate

MAY 9, 2022

The number of seniors continues to grow every year as the Baby Boomers are hitting their golden years. This demographic shift has put more emphasis on businesses serving older adults, including senior living facilities. Your business should know about senior living marketing to help present itself to potential clients.

Buyer Personas 91

Buyer Personas Advertising Agencies Planning Search Engine Marketing 91

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle. Get mileage out of your content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Tomorrow People

APRIL 27, 2021

Build lasting relationships with the audience you care about most. It's easy to see why creating thought leadership content doesn't get prioritized. Though about 20% of our colleagues now care for their children in addition to conquering their workload – that percentage could be a lot larger depending on who you work with.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

SmartBug Media

SEPTEMBER 4, 2020

Similar to industries such as tourism and hospitality , senior living communities have been hit especially hard, and unfortunately, the challenging year isn’t over yet. One way you can bolster your senior care marketing strategy is by launching (or refocusing) an inbound marketing plan. Impersonal, right?

Inbound Marketing 93

Inbound Marketing Buyer Personas Planning Webinar Metrics 93

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. And with practice, marketers and other employees in your organization who might not consider themselves good writers can turn into competent, interesting journalists. Write to Your Audience.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

SmartBug Media

JULY 1, 2020

The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S. That means the senior care space will become even more competitive—and finding the metrics that matter for your organization will be critical for success. What Should My Senior Care Metrics Be?

Marketing Qualified Leads 87

Marketing Qualified Leads Lead Ranking MQL Product 87

FMG Suite

APRIL 25, 2024

It’s the foundation of your marketing, serving as the home base where prospects and clients find you. That means the site needs to be as effective as possible, using the best design and marketing ideas to turn prospects into clients and create the best user experience. Consider your content as a whole. The list goes on.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

SmartBug Media

AUGUST 3, 2020

Senior living organizations are no strangers to complexity. Instead of marketing just one organization, you have to think about not just corporate, but all of the individual communities in your portfolio as well. They need marketing and leads too! Do you focus marketing on the corporate or community level?

Inbound Marketing 89

Inbound Marketing Communities Planning Branding 89

SmartBug Media

SEPTEMBER 5, 2019

The senior living industry is large and, oftentimes, overwhelming. Caregivers and those in need of care will turn to the internet for help. Here are just a few ideas to help you establish your brand and create content for those looking to navigate through their challenges. Transitioning into senior living.

FAQ 61

FAQ Content Marketing Content Communities 61

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. That’s changed. Job function.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Martech

JANUARY 20, 2022

The firm says there are now more than 50 vendors in the AI content space. AIContentGen Senior Analyst John Cass told us, “The industry has grown rapidly, with over 53 companies, as our market map shows, and while the number of companies doesn’t indicate clients it does highlight the market development. Why we care.

Lock-In 124

Lock-In Content Copywriting Vendors 124

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. The more you’re able to promote messages that build trust by making a personal connection, the faster seniors and their families will become comfortable with your brand’s senior living services.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

SmartBug Media

NOVEMBER 9, 2020

The senior living industry has been going through many changes since March due to the COVID-19 pandemic. That being the case, sales and marketing metrics have shifted from the norm to better support communities. Naturally, as a senior living company you want your occupancy rates high, or increasing as often as possible.

Paid Search Agency 104

Paid Search Agency Marketing Qualified Leads Lead Ranking Top of Funnel 104

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. More on this over on our blog post called: How to Guarantee Content Shares from Influencers. 1) Keep the barriers to entry low.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

SmartBug Media

SEPTEMBER 28, 2021

Senior care industry organizations, like many others, have experienced an arduous and unpredictable past two years. The pandemic has posed challenges for all facets of businesses, including marketing and technology. But the demand for senior care continues to increase. What is a marketing funnel?

Top of Funnel 52

Top of Funnel Marketing Funnels Marketing Qualified Leads Lead Ranking 52

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? But, marketers can apply it to content and campaigns. Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

SmartBug Media

JULY 30, 2020

There is no denying the power of video in today’s inbound marketing world. Sales teams are using it in email conversations with prospects, marketers are using it to inform the Buyer’s Journey at all stages of the funnel , and web strategists are recommending it to round out digital resource centers. Because people crave authenticity.

Video Marketing 80

Video Marketing Peer-to-peer Lead Scoring Lead Ranking 80

Webbiquity

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

Traffic 223

Traffic Marketing Websites B2B Paid Search Agency 223

SmartBug Media

JULY 15, 2019

Seniors are going to the web to determine their paths toward senior living. Seventy-five percent of senior living consumers research options on search engines. Once seniors realize they are ready for senior care, what influences them to narrow down their search? What Is Integrated Marketing?

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Heinz Marketing

JULY 23, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Power of Storytelling in B2B Marketing. They offset R&D costs, add expertise and flexibility, and help create new markets. What Makes Innovation Partnerships Succeed.

Storytelling 97

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 97

SmartBug Media

JUNE 25, 2019

Approximately 47 million seniors live in the United States. We can attribute this number to Baby Boomers , but it doesn’t mean that’s where your senior care marketing demographics stop. Just in the small circle of seniors I know, the abilities, hobbies, and desires vary dramatically. That probably wouldn’t work.

Service 77

Service Buyer Personas Buyer's Journey Demographics 77

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. That’s why employee content marketing is so important.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Conversica

MAY 22, 2020

In this way, IVAs act as a virtual team member assisting revenue-generating teams such as Marketing, Sales or Customer Success. For those who missed the event or just want a refresher, this blog post summarizes a few of the talking points from that case study presentation. But what does that actually look like in practice? The Results.

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. But an obsession with sales activation strategies frequently bites B2B marketing teams on the backside. That Jon Miller. Growth is harder than ever to deliver.

Sales Management 77

Sales Management Top of Funnel Work Management Branding 77

Velocity Partners

JUNE 20, 2023

But here’s the thing: in B2B marketing, your fight or flight reflex can also hurt you. This post is about why knee-jerk reactivity can create more problems down the line than it solves — especially for B2B marketers staring down the barrel of a job-threatening recession. In tough times, marketers need to dial up the “why now?”

B2B Marketing 87

B2B Marketing Urgency Marketing B2B Paid Search Agency 87

Heinz Marketing

DECEMBER 11, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. The inbound methodology is creating and distributing content utilizing marketing channels like organic search, social media, blogging, lead nurturing, and live chat, to name a few. Why is Inbound Marketing important to B2B marketing?

Inbound Marketing 139

Inbound Marketing Planning Top of Funnel Webinar Metrics 139

ViewPoint

MAY 18, 2016

How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. I developed this simple formula to illustrate the risks of overdependence on inbound marketing.

Planning 168

Planning Sales Qualified Leads Top of Funnel Paid Search Agency 168

Zoominfo

AUGUST 5, 2021

An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Content: A helping of high-quality marketing content to fill up your lead pipeline. Build a Content Pipeline.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Stevens & Tate

APRIL 27, 2020

This is especially true for people with family members who are living in senior living homes. If you are running senior living homes, then odds are you’re doing everything you can to keep residents safe and comfortable. Use Your Marketing Channels. Instead, refocus your marketing efforts to communicate with your audience.

Tips 65

Tips Buyer Personas Marketing Budget Creation Social Media 65