Vision Edge Marketing
JANUARY 31, 2023
Create a mentorship program, where experienced employees or subject matter experts (SME) are paired with newer employees to provide guidance and support. This can be accomplished through regular communication and collaboration via team meetings, cross-functional projects, internal informal brown-bag lunches, and community forums.
Marketing Insider Group
MAY 18, 2020
This thought leadership best practice is applicable to your corporate blog as well as to individual posts from your aspiring thought leaders. On social media sites, you have the opportunity to build a community by sharing more than just your own content. Here’s an example of my attempt at finding time to guest blog at G2 and CMI.
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nDash
NOVEMBER 7, 2018
When it comes building your content community , it’s easy to get hung up on the numbers; the number of blogs and whitepapers you want to publish, the number of writers, designers and editors that will be involved, and so forth. But here’s the thing: a content community is in a constant state of change. 1 influencer.
KoMarketing Associates
FEBRUARY 6, 2018
SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. Blogs and third-party publications which are often critical for link building outreach as well.
Content Standard
MAY 5, 2021
Over the course of a recent roundtable discussion on the topic, Skyword Director of Community Engagement Molly Conicella spoke with four experienced freelance writers—Poornima Apte, Rose de Fremery, Adam Kimmel, and Kelly McSweeney—about how marketers can make sure that the content their writers create consistently hits the mark.
Salesforce Marketing Cloud
JUNE 9, 2022
Level up with the Marketer Career Path Grow your skills with marketing content Connect with the Marketing Trailblazer Community Group. Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. Connect with the Marketing Trailblazer Community Group. The Trailblazer Blog.
Content Standard
NOVEMBER 4, 2021
You can feature SMEs in your content directly with quotes or interviews, transforming their years of experience into actionable advice for your audience. You can also take a more high-level approach to SME involvement by asking them to review your content strategy.
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