Adobe Experience Cloud Blog

DECEMBER 9, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

Marketo 20

Marketo Communities Thought Leadership Marketing Automation Services 20

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.

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Marketo Communities Features Peer-to-peer 48

Adobe Experience Cloud Blog

JUNE 11, 2021

Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Recognizing a company that has unified its content and marketing strategy to streamline customer journeys and deliver personalized content to the right audience at the right time.

Peer-to-peer 146

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 146

Adobe Experience Cloud Blog

MAY 4, 2018

As a social impact director, my job is to ensure that my organization is giving back to the community around us in meaningful and impactful ways. In this blog, I’ll cover the “big deal” about corporate social responsibility and its massive impact for your business. CSR Opportunities at Marketo. Manage Your Reputation.

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Marketo Communities Advertising Agencies Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 28, 2019

The truth is that Richard isn’t crazy, and his new internet may soon be coming to a home near you in the form of Mesh Networking. So what is Mesh Networking and how does it differ from traditional networks…and how will it change marketing? Mesh networks are resilient, self-configuring, and efficient.

Peer-to-peer 133

Peer-to-peer Network Marketing Internet Marketing Bandwidth 133

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Here’s why.

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Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Adobe Experience Cloud Blog

NOVEMBER 7, 2012

by Liz Courter Over the last year I have been busy learning about how a community can not only help with customer retention and satisfaction, but it can also help customers achieve personal and professional growth. But creating a community is tough! Here are 4 areas of importance to focus on when creating a community: 1.

Communities 48

Communities Peer-to-peer Marketo Customer Satisfaction 48

Adobe Experience Cloud Blog

JUNE 11, 2021

Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Recognizing a company that has unified its content and marketing strategy to streamline customer journeys and deliver personalized content to the right audience at the right time.

Peer-to-peer 95

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 95

Adobe Experience Cloud Blog

MARCH 1, 2016

Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

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B2B Advertising Agencies Paid Search Agency Co-Registration 93

Adobe Experience Cloud Blog

JUNE 9, 2017

At this point, most of us have realized that traditional, or “spray-and-pray” marketing approaches no longer work. As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. Now, savvy marketers are turning to intent data to listen to their target audience.

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Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

DECEMBER 15, 2015

Author: Crystal Vaughan If building a customer community for an organization were like planning a wedding and inviting guests, customer communities often are the second cousin who’s invited only when slots open up on the attendee list. The Importance of Building a Customer Community. Get Executive Buy-In Early On.

Communities 48

Communities Planning Ad Building Marketing Proposals 48

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. 2) Open Your Blog to Customers.

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Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

JULY 24, 2018

Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. This is the proverbial “holy grail of marketing” that marketers all over the globe search far and wide for. Enter customer marketing. Tapping into Your Influencer Network. Creating a Community .

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Frias , who filled me in. Please explain.

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Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Adobe Experience Cloud Blog

SEPTEMBER 19, 2017

The Marketing Nation Roadshows are back! In just a few short weeks, we’re hitting the road, and we’re bringing the Marketing Nation with us! So, if you’re in Boston , Chicago , or London —or if you’re traveling to any of these cities—you’ll need to add the Marketing Nation Roadshow to your calendar. Network Your Face Off.

Advertising Agencies 134

Advertising Agencies Thought Leadership Paid Search Agency Storytelling 134

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well.

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Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

DECEMBER 13, 2017

Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the “not secure” warning when users type data into HTTP sites.” Are there any steps that marketing needs to take when creating new pages on your corporate site? Let’s Start With the Basics.

Marketing Automation Services 133

Marketing Automation Services Google Landing Pages Work Management 133

Adobe Experience Cloud Blog

OCTOBER 30, 2018

You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? What Is Organic Social Media Marketing? What Is Paid Social Media Marketing?

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Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. Educating the Future of Marketing. For many years marketers ran the show and customers listened.

Storytelling 103

Storytelling Planning Marketo Brand Identity 103

Only B2B

JANUARY 24, 2018

Want to kick off the competition in content marketing? All you need right now is to look beyond the fancy social networks to expand your influence, increase exposure and grow your reach. As a content syndication network, Outbrain is a market leader and it doesn’t seem to be dying down in its efforts anytime soon.

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Digg Enterprise Management CAN-SPAM Network Marketing 89

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? Executive Networking Dinners. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018. Customer channels (advocates, customer communities). User Group Meetings.

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ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

In this blog, we’ll compare Facebook and YouTube features to help you decide which platform is better for your business. Since Facebook is primarily a social network, it allows you to interact with video in pretty much the same way as you would with any other content: by leaving comments and sharing statuses.

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Youtube Facebook Video Marketing Viral Marketing 134

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

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Social Media Social Marketing B2B Marketing Media 120

ANNUITAS

JULY 30, 2015

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Has anyone ever told you that networking is important?

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Marketing Automation Services Marketing Automation Lead Ranking Automation 100

TrustRadius Marketing

FEBRUARY 4, 2020

When was the last time you took a break from customer journeys to invest in your professional journey as a marketer? If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Adobe Summit.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

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Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

AUGUST 29, 2018

Will getting a marketing automation certification help advance your career? I’ll answer these questions and more in this blog post. Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier skill qualifications in the MarTech industry.

Marketing Automation Services 99

Marketing Automation Services Marketing Automation Automation Lead Scoring 99

Adobe Experience Cloud Blog

MAY 19, 2017

As a marketer, Quora may or may not be a channel on your radar, but it should be because, in 2016, they decided to release an advertising platform. In this blog, I’ll make a case for why you should consider adding Quora to your marketing mix, and more specifically, try their advertising. The Marketing Benefits of Quora.

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Paid Search Agency Ads Budget Programs CTR 133

Adobe Experience Cloud Blog

FEBRUARY 20, 2018

In this blog, I’ll show you five values to look for in your next technology partner to fuel growth. . You are not just choosing technology, you are choosing people and a network of other customers. Do they have a community of other customers that you can belong to and learn from? Find out how they treat their customers.

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Advertising Agencies Outgrow Vendors Paid Search Agency 132

Adobe Experience Cloud Blog

OCTOBER 4, 2018

The objective wasn’t just to repackage its brand for a younger audience; it was to position itself as a creative network, which entailed two years’ worth of restructuring to its staff, organizational design, and financial reporting standards. As with any marketing effort, not everything will strike the right chord with consumers.

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Design Thought Leadership PR Marketo 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

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Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

DECEMBER 23, 2016

With the holidays bringing together our friends and family, we’re often reminded of those less fortunate and giving back to the community by donating or volunteering can help us feel more connected with one another. There are great organizations, such as the Hands On Network , that can help you find volunteer opportunities in your area.

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Marketo Thought Leadership Budget Programs Paid Search Agency 48

Adobe Experience Cloud Blog

MARCH 21, 2018

As marketers, we tend to load up the front half of our year with too many events and (sometimes unrealistic) goals. In this blog, I’ll cover why you need to seek a mentor and be a mentor, no matter where you are in your career. Sandra Zoratti , CMO & Co-Founder, The Marketer Network. By the end of Q2, we’re exhausted.

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Budget Programs Thought Leadership Class Work Management 134

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. The Video Marketing Storyteller: PortoBay Hotels First, we laughed.

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Video Marketing Generation B2B Thought Leadership Marketing Management 139

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing.

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Twitter B2B Marketing PageRank B2B 100