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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Make a new plan, Stan What is an email list? Save your business money by focusing on organic ways to build your email list.

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Evaluate Your Email Performance with an Email Reporting Template

Litmus

It’s common to use an email report at the end of your fiscal or calendar year to give a status report to stakeholders and leadership. Of course, you can also create a report after a big email campaign, before a budgeting or investment pitch, or when you aren’t sure why you aren’t hitting your email marketing goals.

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Unleashing the Power of Design: Brand Marketing Best Practices for E-Commerce

SmartBug Media

In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights. From tailored product recommendations to customized email campaigns, your brand marketing for your e-commerce creative assets will be the guiding star that leads customers to conversion.

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Content Already Fuels Everything. Now Act Like It.

Contently

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Content Marketing & Product Content teams often collaborate with product teams on several key deliverables. Take product launches as an example.

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What is BIMI and why should email marketers care?

Litmus

Not only will this help your visibility, but BIMI is designed to prevent fraudulent emails and aide deliverability, too. Other email clients will likely add BIMI support in the coming year but, depending on your ability to do the above, it may be a lot of work with limited payoff—at least for now. Sounds good, huh? What is BIMI?

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Delivering Ep. 15: How Gmail Detects Spam and Some Industry News

Litmus

Delivering is brought to you by Litmus —the only platform trusted by professionals to help you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Would setting up these different addresses improve deliverability to Gmail?

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Again, the key is to incorporate what you can do as part of your deliverables. Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams.