KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. Marketers need to shift their spending from traditional channels like TV, print, and PPC to social media in 2018, especially when marketing to millennials. Data was mentioned several times by our experts as something they want to focus on in the coming year.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Sage Marketing

OCTOBER 27, 2020

To get any type of ranking with Google, you’ll need at least four blogs published a month. This might not sound like a lot, but with a one-person team, they’ll also be managing your social media calendar, PPC, SEO, e-books, whitepapers, podcasts, webinars, and SO much more. and should be treated as such.

Work Management 98

Work Management Marketing Management Paid Search Agency Advertising Agencies 98

ANNUITAS

OCTOBER 23, 2014

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

Envy

JULY 31, 2017

PPC to amplify content marketing efforts. Rani Osnat, Aqua CMO, is thrilled to be using HubSpot with strong content: “My favorite features are the landing pages and workflows - it’s so easy to get them up and running and change them around. Step 6: PPC. The Winning Strategy. HubSpot platform to nurture contacts into MQLs.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

The Marketing Blender

FEBRUARY 27, 2024

Maximizing PPC in Your Manufacturing Marketing Strategy Incorporating PPC (Pay-Per-Click) advertising into your B2B manufacturing marketing strategy can be highly effective. With the right approach to PPC advertising, your B2B manufacturing business can also achieve remarkable growth and success.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Hubspot

MAY 21, 2014

For some, the most coveted job in the marketing org chart is the CMO position. In this blog post, I would like to point out some of the must-haves to become an effective CMO in today’s ever-changing marketing landscape. Here are some good places to get started on achieving your CMO career aspirations.

CMO 28

CMO Work Management Thought Leadership Cost per Lead 28

BenchmarkONE

MARCH 25, 2022

You might hire a chief marketing officer (CMO), Director of Marketing, or a VP of marketing. They write copy and content for an organization’s website, landing pages , blog, webinars, resources, email marketing campaigns, and so on. . Leadership roles. Copywriters/content writers and editors: The wordsmiths of the group.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

KoMarketing Associates

MARCH 30, 2017

What is the relationship between social media, SEO and PPC? The CMO Survey Highlights and Insights Report revealed that CMOs from B2B product companies said they spend 9.4% The Relationship Between SEO, PPC, and Social Media. of their marketing budget on social media. and foresee it rising to 17% over the next five years.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

The Marketing Blender

FEBRUARY 29, 2024

Fractional CMO services should include strategy and planning, brand messaging and positioning, budgeting, tracking, reporting, and managing execution across all marketing resources (internal team, freelancers, agencies, and the marketing tech stack). Wondering if an outsourced CMO can REALLY get to know your business?

CMO 52

CMO Paid Content Work Management Marketing Management 52

KoMarketing Associates

JULY 20, 2017

This could be your client asking a question about SEO best practices or your CMO looking for answers. PPC can help improve SEO rankings. The idea is that PPC and SEO compliment one another primarily because of Click Through Rate (CTR). It’s important to know the truths and falsehood of SEO.

SEO 120

SEO CTR Domain Keywords 120

Golden Spiral

JANUARY 22, 2021

Even if you consider yourself to be a plugged-in and up-to-date CMO, those who are laser-focused on individual disciplines are going to have different perspectives than those with a 30,000-foot view. But if they don’t, it may be time to try something else. You need their insight about what to adjust and what to throw away.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Hubspot

JUNE 5, 2013

Not too long ago, HBR published a post outlining the challenge the ''Digital CMO,'' or what we call the ''Inbound CMO,'' faces. Today''s CMO needs to convince not just him or herself, but also the rest of their C-suite, if they hope to transform their organization into a modern-day, inbound organization. Doers rule.

CMO 28

CMO Work Management Marketing Management Allocation 28

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? How do you define success in terms of outcomes?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Content Standard

SEPTEMBER 17, 2019

Owned media: Those tangible things you can control—your content, your website, your blog. In turn, the quadrant’s looking less like an equal distribution and more like a rhombus, skewed heavily toward paid as we lean into social advertising, pay-per-click (PPC), and influencer relations.

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Terminus

MARCH 29, 2021

A new, on-fire CMO rides into town. And this is the story of how agencies and CMOs get fired and go on to repeat the same drama for some other unsuspecting company. For example, if your problem is SEO or PPC, and you only have a week to report in, which is traditional, that window is too short. I’m great at PPC.

Lead Ranking 26

Lead Ranking PPC Paid Search Agency Top of Funnel 26

xiQ

SEPTEMBER 28, 2015

Is your CMO crazy to keep outbound marketing in the mix when inbound marketing is the hot topic of today’s marketing world? Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. The short answer is decidedly, no.

Relevance 62

Relevance Inbound Marketing Paid Search Agency Trade Show 62

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts. 3:10pm – Keynote – The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? So what is thought leadership?

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Hubspot

APRIL 2, 2015

In this kit, I''ve placed special emphasis on the CMO-CFO relationship -- which means, of course, that I''ve spent some quality time hashing it out with my own CFO at HubSpot, John Kinzer. They had a great blog and YouTube videos that I learned a lot from. What are your thoughts on PPC? Here’s a great example.

Inbound Marketing 28

Inbound Marketing Hubspot Planning PPC 28

Moz

JUNE 23, 2020

Andy Crestodina, Co-founder and CMO, Orbit Media. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts. 3:10pm – Keynote – The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? So what is thought leadership?

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Moz

JULY 15, 2020

Brian’s first blog never took off because he spent more time creating content than he did promoting it. Wil Reynolds — The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Have you ever thought about who holds the fate of the CMO in their hands? If you haven’t yet, we highly suggest checking out their blog.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

xiQ

SEPTEMBER 28, 2015

Is your CMO crazy to keep outbound marketing in the mix when inbound marketing is the hot topic of today’s marketing world? Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. The short answer is decidedly, no.

Relevance 48

Relevance Inbound Marketing Paid Search Agency Trade Show 48

ANNUITAS

MAY 24, 2011

In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM). Jon was also named a Top 10 CMO for companies under $250 million revenue by The CMO Institute.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Valasys

JANUARY 13, 2020

According to a recent CMO survey by Gartner, 90% of the B2B buyers twist & turn through sales funnel, looping back & repeating at least one more task in the buyer’s journey. PPC ads & social media ads can be used to distribute videos. Learn more on 6 Top Marketing Podcasts for B2B Marketers In 2020.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Moz

JULY 15, 2020

Brian’s first blog never took off because he spent more time creating content than he did promoting it. Wil Reynolds — The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Have you ever thought about who holds the fate of the CMO in their hands? If you haven’t yet, we highly suggest checking out their blog.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

Outgrow

NOVEMBER 30, 2022

Welcome to the Marketer Of The Month blog! . About our guest: Shoham Eckhaus is the chief strategy office & CMO at Penguin , a B2B Tech Digital Marketing agency. And for this month we’re going to interview Shoham Eckhaus the chief strategy officer & CMO at Penguin, a B2B Tech Digital Marketing agency.

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

Envy

DECEMBER 20, 2017

GDPR compliance- the CMO’s Checklist. The duty of ensuring that your company is fully GDPR-ready falls on your shoulders; Smartpipe’s CMO Chad Wollen puts it best when he states that CMOs need to “scrutinise technologies and adtech partners, to ensure the mitigation of regulatory risk does not come at the expense of marketing capability.”.

Privacy Policies 114

Privacy Policies Opt-out Opt-in Privacy 114

Conductor

JUNE 6, 2019

In my travel example, I discovered that, in addition to Expedia and TripAdvisor, small affiliate blogs like Expert Vagabond were owning significant page 1 market share. Additionally, these PPC costs have increased significantly in the last year; the average keyword bidding cost increased by about $2 since 2018. million annually.

Storytelling 40

Storytelling Paid Search Agency SEO Keywords 40

Content Standard

MARCH 6, 2019

” You can do this by: Approaching local news sites and blogs for sponsored content opportunities. Use locally-based PPC and social advertising, especially on Facebook, to increase awareness. Partnering with local influencers. Note: Make sure you find a voice that matches your brand. Yes, even the bad ones. Learn more here.

Paid Content 87

Paid Content Marketing Strategy Marketing & Strategy Advertising Agencies 87

Webbiquity

APRIL 26, 2010

Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. A CMO’s guide to picking the right market research by iMedia Connection. Why is content marketing becoming critical?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Moz

JULY 15, 2020

Brian’s first blog never took off because he spent more time creating content than he did promoting it. Wil Reynolds — The CMO Role Has Been Disrupted: Are You Ready for Your New Boss? Have you ever thought about who holds the fate of the CMO in their hands? If you haven’t yet, we highly suggest checking out their blog.

Lead Scoring 46

Lead Scoring Lead Ranking CTR API 46

Directive Agency

NOVEMBER 20, 2018

Let’s have a look at a LinkedIn conversation I recently had with a CMO of an Inc 5000 company (I’ve found success using LinkedIn as we sell to B2B Marketing professionals and most are highly active on this channel. In our industry (selling SEO , PPC , and a few other services), we’ve found bottom up selling typically is more effective.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Qualified Leads 40

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. There’s a key philosophical difference between a CMO and a VP of Marketing : the former is a business leader, the latter runs a marketing department.

Lead Ranking 48

Lead Ranking Advertising Agencies B2B Thought Leadership Paid Search Agency 48

Directive Agency

JUNE 29, 2018

The days of 300-word blog posts are dead and gone. I just had a conversation this morning with a very talented CMO of a large B2B software company. For us, it might be “ SEO company ” or “ PPC agency ” or “ SEO agency “, and then you can put an underscore after the final letter of that keyword.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Onalytica B2B

JANUARY 18, 2017

Programmatic Ads: PPC manager? Recent CMO Council / Deloitte research shows that boards of 68% of companies expect marketing departments to have a measurable contribution to revenue of an organisation, and the way best of class marketing organisations will do this is through the various forms of MarTech. Growth Hacking CMO.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Geraldine Roy Aug 18 2010 Good question! OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100