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What Happened to Our Metrics After We Stopped Sending So Much Email

Hubspot

Before we enacted these changes, here's roughly how our blog email subscriptions worked. Traffic to the blog from our email notifications gives us an indication of how these emails are doing, but it's not a full picture of how well our emails themselves are doing. CTR (clicks/delivered) per email send. CTR: +177.3%.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. Heinz Marketing Blog | Vice President - Client Marketing Services. . . CTR, Unique CTOR, Forwards/Shares and links clicked on. On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions. Email Clickthrough % (as a grade of topic depth, content format).

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Content Marketing in 2014: Are You Prepared?

Hubspot

The stats released this year only go to highlight these trends: 73% of B2B content marketers are producing more content than they did one year ago , with 58% of B2B marketers planning to increase their content marketing budgets over the next 12 months. HubSpot, for instance, started blogging before we even had a product.

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Moz Local Search Analytics and industry trends: Q&A with Moz’s Sarah Bird and Rob Bucci

ClickZ

Moz is known and loved by many in the SEO community not only for their tools, but also for the ways they’ve contributed to SEO education via their blog, Whiteboard Fridays, Search Ranking Factors study, and more. He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. .

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9 Real-Life Conversion Rate Optimization Tests to Try Yourself

Hubspot

1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. Most successful blogs include a call-to-action at the end of their blog posts. Here''s an example of the slide-in: To test this out, we added slide-in CTAs to 10 of HubSpot''s highest-trafficked blog posts.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

Result: The first 3 variants only showed small lifts but the stats weren’t solid enough to confidently declare a winner. Hypothesis: If the site search bar is more visually prominent with the right placeholder text, people will interact with the tool more and it will lead to a higher blog lead conversion rate. at over 95% confidence.

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eCommerce Best Practices: Set up Your Business for Success

Optinmonster

While there are many mobile commerce stats to blow your mind , these ones really stand apart from the rest: 49% of website traffic comes from mobile users. Blogs are an excellent way of creating content to engage your users, but they also increase your authority in your niche. 49% of consumers use smartphones for shopping.