Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Develop Sales Rep-Influenced Content. Map Content to the Buying Cycle.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Content4Demand

JUNE 27, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Forrester: CMOs Face Creative Rut While Overspending on Technology.

Account Based Marketing 60

Account Based Marketing ABM Paid Search Agency Content 60

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. Example Tools: Yesware: Uses AI to analyze email behavior and suggest personalized content for your outreach.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. The Crystal Knows “type” is based on the familiar DISC personality framework.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

PathFactory

APRIL 29, 2020

It’s no secret that, over the last few weeks, everyone’s content consumption habits have skyrocketed. Businesses are also creating more content around how they can help companies survive in the ever-changing world we are living in, and their prospects and customers are eating it up. It’s with all content.

Enterprise Management 59

Enterprise Management Cable Marketing Budget Work Management 59

Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Marketing Leaders Reveal Secrets to Impactful Buyer-Focused Content.

Content 58

Content Storytelling Advertising Benchmark Forrester 58

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, Active and engaged: Identify individuals who actively publish content, participate in industry discussions, and maintain a strong online presence. Provide Valuable Content and Resources: Analysts and influencers are inundated with information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Only B2B

JUNE 19, 2023

In this blog we will explore the transformative power of BANT qualified leads, delve into best practices for implementation, and examine real-world case studies showcasing its impact. Content marketing plays a significant role in attracting and engaging prospects who meet the BANT criteria.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Golden Spiral

MARCH 10, 2022

Work on content that excites visitors and puts your name at the tip of their tongue when it’s time to make a purchasing decision. Here are a handful of ideas for blog posts, podcast episodes, and videos. Your case studies are not reports of past success. Case studies are your most powerful reviews.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Content4Demand

NOVEMBER 29, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Stocking the Content Shelves. Start the Presses.

Marketing AI 46

Marketing AI Content Forrester Buzz 46

Scoop.it

OCTOBER 29, 2019

Content marketing is no longer a new fad. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. But, according to CSO Insights , only 32% of companies have a documented strategy to provide content for their salespeople.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Convince & Convert

MAY 5, 2010

There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

WriteSpark

FEBRUARY 18, 2009

Case Studies. Content Marketing. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  WriteSpark Blog Feeds. Case Study Writer.

Social Media 120

Social Media Media Forrester Copywriting 120

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Their secret: translated, localized online content.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Contents 1. Blog Videos 3.6 Why Should I Use Video on My Website?

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Business Brainz

APRIL 18, 2022

In this blog, we’re going to dive deeper into the subject of personalization at scale in ABM. 56% of marketers agree that personalized content is the key to ABM success. Source: Forrester]. If done correctly, it is basically the balancing act of launching the right content at the right time for all your target accounts.

Account Based Marketing 52

Account Based Marketing ABM Personalization Outreach 52

SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Top pharma event management companies will help develop an impactful program, source high-caliber speakers, and ensure all content is compliant with industry regulations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Televerde

JANUARY 30, 2018

Congratulations on making it to the last installment of our blog series about achieving success as a modern marketer! If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? Read the med-tech case study now.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Metadata

AUGUST 30, 2021

These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. By the end of this blog series you’ve probably guessed I like my steak. Case study blog. Write and publish your customer story for your blog site.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. By the end of this blog series you’ve probably guessed I like my steak. Case study blog. Write and publish your customer story for your blog site.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Madison Logic

SEPTEMBER 21, 2023

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. Banner ads provide a visual and highly targeted way to deliver personalized messages and content to specific accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

KEO Marketing

JULY 31, 2017

Forrester projects that the global tech market will grow 5% this year alone. According to DemandGen Report, white papers, webinars, and case studies were the top three types of content that B2B buyers used to make buying decisions in the past 12 months. Emphasize mobile-friendly content and campaigns.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Customer Centricity Is Key. “The Customer is King.”

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Main Triggers: Page Views or Content Offer Downloads. Create a workflow for each of the industry-related topics you create content about. there's more.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. I’ve forwarded your blog to him. Terrific content, per usual. Cheers! -= Park Howell´s last blog. Thanks for sharing.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Contents 1. Blog Videos 3.6 Why Should I Use Video on My Website?

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

PathFactory

MAY 10, 2022

Top industry analysts like Forrester have been following this disconnect for years, and found that highly aligned companies grow 19% faster and are 15% more profitable. It all boils down to a communication gap between teams—and content intelligence is the way to bridge this gap. Scenario #2 —With Content Intelligence.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Planning 52

SnapApp

JULY 10, 2018

And if you’re like us, there just isn’t enough time to religiously read all the great content that pours into your inbox to know what’s working and what’s not. Check out the list of the top blogs, conferences, books, and courses that can help get you up to speed below. Demand Gen Blogs to Study.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. Our Modern B2B Marketing Blog today has more than 7,000 subscribers and is highly ranked in AdAge’s Powder150 list. case studies and demos). case studies and demos).

Social Media 48

Social Media Media B2B Forrester 48

Outgrow

AUGUST 31, 2022

Welcome to the Marketer Of The Month blog! . Why robust marketing is incomplete without honing your writing and focusing on content. Tips for writers to create non-branded, searchable content to attract unfamiliar readers. Tips for writers to create non-branded, searchable content to attract unfamiliar readers.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

PathFactory

APRIL 8, 2022

In Forrester’s 2022 Global Marketing Survey, it was reported that 49% of B2B marketing decision makers indicate that improving content targeting and personalization capabilities is their number one focus over the next 12 months. Many assume content tagging is a big undertaking, and something that can’t be done well.

Forrester 64

Forrester Tagging Practices Curation 64

Adobe Experience Cloud Blog

MARCH 7, 2017

Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. Rusty Warner will provide you with a framework for defining customer-centric KPIs and some case studies for measuring contextual interactions. This one’s for you!

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

EMagine B2B Blog

SEPTEMBER 26, 2017

Forrester Research reported that Executives in Professional Services expect 49% of revenue to come through digital channels or products by 2020. Premium content. Premium content can keep your audience engaged and show you’re a thought leader in your space. And what better time to start than right now?

Impressions 40

Impressions Marketing Websites Service Forrester 40

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Case study: Reagecon. To put it simply, ensuring your buyers trust you and your e-commerce platform is crucial to your success. Personalization.

B2B 52

B2B Marketing Management Case Studies Paper 52