Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. How can your solution save time, improve efficiency, reduce costs, or increase revenue?

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. GrubHub) Engaging your prospects can be hard.

Creativity 321

Creativity Examples Marketing Budget Urgency Marketing 321

Webbiquity

APRIL 23, 2024

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1). So, how can you ensure your email marketing strategy will deliver a compelling ROI?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

SendX

NOVEMBER 10, 2020

Email marketing can be quite complex, thanks to the sheer number of variables and factors that affect it. And you don’t want to waste your time, money, and effort on an email that is not opened, read, replied to, or gets sent straight to the spam folder. And in case you don’t know, emails are effective in improving open rates.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Webbiquity

APRIL 18, 2024

What are the challenges you can expect? Which parts of marketing can you most profitably automate? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Embracing automation is clearly the way forward.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

PureB2B

JANUARY 24, 2017

And who can blame them? Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Binary Demand

APRIL 29, 2024

With many options available, navigating through them all can feel overwhelming. It’s not just about opens and clicks; a comprehensive understanding of your campaign’s effectiveness necessitates delving into the details and identifying the critical metrics that profoundly impact your business. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

SendX

JUNE 27, 2020

Then Morty saw a drop in his open rates, click rate. Upon reading more about it on our blogs, he discovered the cause to be the low email deliverability. It can be any tab - promotional, updates, or even primary but no email will crash land into the spam folder. don’t trust such claims.

Deliverability 195

Deliverability Work Management CAN-SPAM Tips 195

Optinmonster

JANUARY 24, 2024

In this blog, we’ll discuss: 9 Important Email Marketing Metrics To Measure 5 Steps To Benchmark Email Marketing Effectiveness What To Test To Improve Your Email Marketing Campaigns Sound good? By finding this out early on, you can “pivot” as needed to meet your revenue goals (by pulling out a backup campaign, for example).

Email Marketing 79

Email Marketing Planning Open Rate Click Rate 79

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Like email, you can use social media to reach your target audience. It’s hard to bucket the average engagement rate of social media as a whole. TikTok’s average engagement rate is 4.25%.

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun! Not so much.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Schedule or automate your campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. It’s difficult to sift through piles of blog posts to find the really useful information to help you grow your audience and influence. Chapter #2: Subject lines and open rates.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. A/B test it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

ConvertKit

MARCH 15, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020. When messages are sent, they can be delivered or they can bounce. For more details on how email deliverability operates, check out our blog post here. January 2021.

Deliverability 93

Deliverability Click Rate CAN-SPAM Open Rate 93

ConvertKit

JUNE 16, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2021. When messages are sent, they can be delivered or they can bounce. For more details on how email deliverability operates, check out our blog post here. March 2021.

Deliverability 112

Deliverability Click Rate Open Rate CAN-SPAM 112

ConvertKit

AUGUST 16, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021. When messages are sent, they can be delivered , or they can bounce. For more details on how email deliverability operates, check out our blog post here. Hotmail.com.

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

ConvertKit

JULY 14, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: March 2021. When messages are sent, they can be delivered , or they can bounce. For more details on how email deliverability operates, check out our blog post here. April 2021.

Deliverability 91

Deliverability Open Rate Click Rate CAN-SPAM 91

Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Sender Policy Framework (SPF) defines who can send email from your domain, while DomainKeys Identified Mail (DKIM) identifies an authorized ESP.

Deliverability 105

Deliverability Optimization CAN-SPAM Domain 105

ConvertKit

SEPTEMBER 20, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: May 2021. When messages are sent, they can be delivered , or they can bounce. For more details on how email deliverability operates, check out our blog post here. Hotmail.com.

Deliverability 88

Deliverability Click Rate Open Rate CAN-SPAM 88

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Your ultimate goal should be to land in the recipient’s inbox – not the promotions tab or worse yet – spam.

Deliverability 94

Deliverability Optimization CAN-SPAM Content 94

ConvertKit

OCTOBER 21, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: June 2021. When messages are sent, they can be delivered , or they can bounce. For more details on how email deliverability operates, check out our blog post here. August 2021.

Deliverability 79

Deliverability Click Rate Open Rate CAN-SPAM 79

Heinz Marketing

JUNE 27, 2023

Historically, it had been quite good for a long time with above industry average open and click rates. But something changed along the way and our delivery, open, and click rates were inching down further and further each month. Sometimes even in the dreaded spam folder. I was feeling like a fraud.

Deliverability 100

Deliverability Email Marketing Optimization Work Management 100

ConvertKit

JANUARY 14, 2022

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021. When messages are sent, they can be delivered , or they can bounce. For more details on how email deliverability operates, check out our blog post here.

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

ConvertKit

NOVEMBER 15, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: July 2021. When messages are sent, they can be delivered , or they can bounce. For more details on how email deliverability operates, check out our blog post here. August 2021.

Deliverability 79

Deliverability Click Rate Open Rate Domain 79

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Unsubscribe rate.

Deliverability 102

Deliverability CAN-SPAM Privacy Protection Churn Rate 102

Opt Intelligence

AUGUST 23, 2021

Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click. In fact, they may even get so fed up that they report you as Spam or completely unsubscribe. Low opens and clicks could signal a low quality list. What is email engagement?

Opt-in 96

Opt-in Clickthrough CAN-SPAM Click Rate 96

DealSignal

AUGUST 3, 2023

The data used in them can vary greatly. The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. You can avoid this by using well-targeted, verified contact information that’s up-to-date.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

ConvertKit

DECEMBER 15, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: August 2021. When messages are sent, they can be delivered , or they can bounce. For more details on how email deliverability operates, check out our blog post here. October 2021.

Deliverability 73

Deliverability Open Rate Click Rate CAN-SPAM 73

illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Webbiquity

SEPTEMBER 27, 2019

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Image credit: Marketo. Pre-Header.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

ConvertKit

FEBRUARY 10, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: October 2020. When messages are sent, they can be delivered or they can bounce. For more details on how email deliverability operates, check out our blog post here. November 2020.

Deliverability 94

Deliverability Open Rate Click Rate CAN-SPAM 94

SendX

NOVEMBER 8, 2019

And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Here’s how. Here’s how. I know I don’t.

Open Rate 249

Open Rate Practices Best Practices CAN-SPAM 249

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ConvertKit

APRIL 13, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2020. When messages are sent, they can be delivered or they can bounce. For more details on how email deliverability operates, check out our blog post here. January 2021.

Deliverability 69

Deliverability CAN-SPAM Click Rate Open Rate 69