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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI.

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Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. How can GDPR be good for email marketing campaigns?

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How Website Heatmaps Make a Killer Content Marketing Campaign

Spiralytics

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? You might think, “How good it would be to have a tool that can show how users interact with our campaign.”

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Moneyball Campaigns: Map and Define Marketing Campaign Segments By Territories

Leadspace

In the last two blogs I discussed how to discover your TAM and assign territories, and then how to determine where to focus your sales & marketing efforts by using AI/ML models to score leads and understand who is ready and able to buy your product. Do your segments start with your Total Addressable Market and cover its entirety?

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Kill The Marketing Campaign! Why Always-On Content Marketing Works So Much Better

Marketing Insider Group

Campaigns don’t work. This is why always-on content marketing wins every time: each piece of content is a test. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop.

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Clean Up Marketing Campaign Attribution in 2024

Full Circle Insights

Find more information regarding Clean Up Marketing Campaign Attribution in 2024 from Full Circle Insights | Marketing Performance Measurement. Want to learn more? Contact us to discuss this in more detail.

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Boosting ROI: Strategies for Effective B2B Online Marketing Campaigns

Visitor Queue

By successfully planning and implementing B2B online marketing campaigns, you can significantly impact your return on investment. With so much competition, it’s difficult to find the right online marketing strategies that generate enough ROI to make the effort worthwhile.