Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

NuSpark Consulting

OCTOBER 9, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days. Perhaps you could get away with creating fewer blog posts. You can even use HubSpot’s Blog Topic Generator.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

Adobe Experience Cloud Blog

AUGUST 28, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. And that leaves you struggling to shoehorn the creation of a blog post into the days when you don’t have a minute to spare. Perhaps you could get away with creating fewer blog posts. Blog Drunk. You try to avoid it.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

Biznology

DECEMBER 8, 2017

You might consider AMP for informational blogs, wikis, or other static help documentation. But only a small percentage of our traffic and engagement results in this kind of conversion. All you can measure from AMPs is traffic, clicks, and bounces from anonymous users, who might be bots or, as The New Yorker cartoon implied, dogs.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Marketing Insider Group

MAY 18, 2020

Your organization can benefit from using thought leadership, including boosting traffic and lead generation efforts. Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. What Is Thought Leadership?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Martech

SEPTEMBER 16, 2022

guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Currently, content marketers measure success by looking at traffic, search rankings and leads.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

KoMarketing Associates

SEPTEMBER 4, 2012

If you read the title of this post and immediately groaned, don’t worry: From this point on, we’ll focus on what you can do to make your blog better and we’ll steer clear of the corny puns. The fact is, for many B2B companies, keeping up a corporate blog can be difficult. Provide product updates.

B2B 120

B2B Long Tail Marketing Social Networks Sales Cycle 120

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are looking for more meaningful dialogue with organizations from the first touch, all the way through the buying process. This may come in the form of blog posts, articles, case studies, and use video, audio, and images. Step 3: Increase Traffic Across Channels. Sales and Marketing Partnership is Key.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

KoMarketing Associates

MAY 21, 2019

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. What is our blog actually doing for us?” Blogs are great for SEO.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

OCTOBER 11, 2018

Different types of content, of course, play their unique parts in the buying cycle. SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. Two core benefits of this practice are: Improving Organic Visibility.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

SEPTEMBER 11, 2018

B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. We started by mapping content to the corresponding keyword targets: What was driving traffic? Let’s take blog posts for example.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

MAY 3, 2016

Misconception #1: Week To Week Traffic Is Down, So Overall Website Performance Must Be Down Too. When traffic is down from week to week or even month to month, it might be easy to jump to the conclusion that overall performance is trending downward as well. Misconception #2: Year Over Year Traffic Is Up So Performance Must Be Up Too.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

NuSpark Consulting

FEBRUARY 18, 2016

So how does this relate to a blog post about B2B websites? So, in other words, we’re talking about where they are in the buying cycle. Buying Cycle Stages. Before we go further, let’s agree on our buying cycle stages for the sake of this discussion. Your website is a marketing and sales tool.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

Zoominfo

JULY 17, 2018

Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. These ads generate a lot of traffic but very few registrants. Webinar attendees may be at various stages of the buying cycle. The post 10 Webinar Metrics to Measure Success appeared first on ZoomInfo Blog.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

NuSpark Consulting

JUNE 29, 2015

Content Marketing Conquers the Buying Cycle. It can move buyers through the buying cycle, attracting web traffic, converting visitors into leads, and transforming leads into sales opportunities. The year-over-year growth in unique site traffic is 7.8 Source: Hubspot, State of Inbound 2014. Kapost ). .

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

ClickDimensions

JANUARY 7, 2020

Increased website traffic. Social media expands your outlets for attracting inbound traffic to your website. Social media can be an incredibly effective tool for generating leads and moving them through the buying cycle. The post 7 Benefits of Social Media Marketing appeared first on ClickDimensions Blog.

Social Media 97

Social Media Social Marketing Media Loyalty 97

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Only B2B

NOVEMBER 15, 2021

Leads are critical for every B2B marketer, but according to the HubSpot’sReport in 2018 , driving traffic and leads is the biggest difficulty for 61 % of marketers. The marketer may enhance the amount of leads who turn into customers by knowing the various types of MQLs and their position in the buying cycle. Source: Salesforce.

Lead Ranking 118

Lead Ranking Marketing Qualified Leads MQL Work Management 118

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hinge Marketing

MARCH 30, 2022

You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. A brand new blog post has no authority when Google first indexes it.

Contact Marketing 83

Contact Marketing Contacts Top of Funnel B2B Marketing 83

Anyword

OCTOBER 4, 2021

Start with blogs. You probably already tell your clients about how blogs are beneficial. However, the most common issue that agencies face when starting with blogging is determining what they want to focus on and how to get started. Blogging is about helping your clients in solving their problems. Ask for referrals.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). Simplifying and personalizing the buying process is now the key differentiator. 12: Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Tomorrow People

MARCH 8, 2018

It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on holiday. Social media networks are booming and blogs are part of the everyday online landscape. What’s this content marketing strategy thing all about? Specific business pains.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

seo.co

APRIL 4, 2022

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? How is your traffic translating into meaningful revenue for your business ? Without this key step, you can generate all the traffic you like—and it won’t matter to your bottom line.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Marketing Insider Group

MAY 11, 2020

Isn’t it just throwing up a blog every now and then? Consider these impressive numbers: Web traffic growth: Companies that blog have, on average, 434 percent more indexed pages than those that do not. More content equates to more traffic, and content marketers have seen 7.8 But the stats don’t lie.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

KoMarketing Associates

FEBRUARY 18, 2016

It’s not enough for people to come to your blog, read a post, and then move on – you want them to actually do something, right? you need for it to align with the subject matter of your blog post to have the best chance at conversion. You also need to consider the stage of the sales cycle visitors are in when they come to your blog.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

SalesIntel

NOVEMBER 17, 2022

There are several benefits to using SEO in edtech marketing: Increased traffic : By ranking higher in search results, you can attract more qualified traffic to your website, which can lead to more sales or conversions. Video traffic accounts for 69% of worldwide Internet traffic. Email Marketing. Buyer Journey Mapping.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Navigate the Channel

JANUARY 2, 2023

B2B buyers use more than one touchpoint to complete their buying decision (almost always) and a cross-channel marketing strategy fits well with this behavior. Prospects may become aware of your product or business from a LinkedIn post, but then visit your website and read a blog to deepen their understanding of what you provide.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. The focus of your blog will be determined by how well you can define your readership. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

KoMarketing Associates

MAY 4, 2017

Here are some of their definitions: Ardath Albee & MLT Creative : “A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motivate his/her buyer behavior.” ( source ).

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Biznology

JUNE 22, 2016

Online video content has led the way in how we use the Internet, including mobile Internet, so much that Cisco reports that 79% of all internet traffic will be video content come 2019. This text can now be used for webpage content, blog content, email content, social media content, and more to support the ongoing flow of content marketing.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Marketing Insider Group

AUGUST 24, 2015

Once you have your buyer personas, conduct a content audit and look at where the content gaps are in the buying cycle for each audience. Does your buyer persona have all the information they need at each stage of the buying cycle? For example, you can repackage a series of blog posts you published into an eBook.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

KoMarketing Associates

DECEMBER 5, 2012

Are the results made up of home pages, blog posts, product pages, resource papers or something different? If all the results that appear are blog posts, you should think about including that target keyword in your blog posts as well. Search Result Content. Tip: The type of content shown can also help you define content targets.

Keywords 120

Keywords Intent Lead Gen Buying Cycle 120

Valasys

JANUARY 13, 2020

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59