KoMarketing Associates

AUGUST 6, 2019

Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand. What Are B2B Buyer Personas? The Seven Phases of the Buyer Experience Journey. SEO and PPC Keyword Research.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

SmartBug Media

APRIL 2, 2020

Alignment is the process of making sure the topics or keywords that you're optimizing for are the same topics that your target audience cares about in their particular stage of the Buyer's Journey. You want to make sure you’re driving the right personas. Persona development keyword research is all done in a bubble.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Tony Zambito

JUNE 5, 2016

Customer experience has been and will continue to be one of the major influences on how buyers make choices. Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. by Creative Stall.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Tony Zambito

APRIL 17, 2016

Buyer Persona Research. When I first began my involvement with personas in the ‘90’s, they were primarily aimed at attaining a deeper understanding of user behaviors to inform overall design strategies. This premise still remains foundational to buyer personas. And repeat the mistakes of the past.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

SmartBug Media

JANUARY 25, 2023

Buyer personas—fictional representations of the ideal customers and target audience you’re trying to reach with your content—play an essential role in content strategy. Whether you’re writing a blog post, web copy, lead nurture emails, or an e-book, tailoring your content for each buyer persona is a must.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Research finds that over half of organizations report higher-quality leads because they use personas. Create persona profiles. Iterate and refine.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. Since B2B buyers have become more cautious, it becomes monolithic to understand them and their changing behavior. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

KoMarketing Associates

MAY 4, 2017

For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. DemandGen’s “ 2017 Content Preferences Survey Report ” discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. What Are Buyer Personas?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Buying processes and buyer journeys. Confusion by Adam Gale. Buying criteria and risk factors.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Tony Zambito

AUGUST 14, 2016

As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. This same urge is being applied to buyer personas.

Buyer Personas 102

Buyer Personas Ideal Customer Profiles Profiling CMO 102

Tony Zambito

DECEMBER 8, 2015

We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling. This is where I need your help.

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

ANNUITAS

MAY 21, 2015

A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” Based on this and the belief from 48Bricks that you simply cannot understand your customers, the assertion is that putting effort into the development of Buyer Personas is a waste of time. But don’t go crazy.

Buyer Personas 100

Buyer Personas Buyer's Journey Demand Generation Demand 100

Tony Zambito

NOVEMBER 1, 2020

Here are 5 important factors: Buyer Insight : Revenue and Sales leaders will need to possess deep insight into how buyers are changing. Conducting buyer research to gain insight into new goals and situational challenges buyers are experiencing. There is no room for guesswork on understanding buyers.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. by Scott Lewis.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Tony Zambito

OCTOBER 26, 2015

Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. A case in point is the term “buyer’s journey.”

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Only B2B

APRIL 30, 2024

This entails conducting extensive market research to recognize challenges and opportunities, thereby positioning your offering as the solution. Buyer Journey Stage: The B2B buyer journey includes multiple stakeholders at each stage (awareness, consideration, decision).

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Tony Zambito

NOVEMBER 1, 2015

In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Tony Zambito

MAY 19, 2021

The first step is to just drop the assumptions about buyers and try to understand the changes your buyers have made in the past 15-16 months. It is time to update your buyer personas on how such changes are impacting their goals, issues, and challenges. 2 – Step back and drop the buying journey label for a moment.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Tony Zambito

NOVEMBER 4, 2020

The three are: Expansion of online research accelerates Speeding up of buying processes More responsive interactions. In our Center For Buyer Insights ongoing Buyer Outlook Insights study, we have been interviewing buyers qualitatively. Expansion To Online Research Accelerates. Speeding Up Of Buying Processes.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

SalesGrape

NOVEMBER 19, 2023

Another challenge lies in understanding complex buyer journeys within healthcare organizations. Identifying Target Audiences and Building Effective Buyer Personas for Pharmaceutical Companies To overcome these challenges, pharmaceutical companies need a deep understanding of their target audiences.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Tony Zambito

OCTOBER 12, 2020

What can be missing, and I have found missing in a couple of year’s worth of conducting buyer interviews, is B2B organizations are compartmentalizing customer experience. Not seeing customer experience as part of creating an overall Digital Commerce Experien ce for their buyers.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

APRIL 28, 2021

Without a doubt, affecting how buyers go about accomplishing their goals, making choices, and arriving at decisions. . Gaining a deep understanding of the Buyer Mindset is an important component of buyer insights research and developing buyer personas.

Buyer Personas 208

Buyer Personas Planning Interactive Marketing Network Marketing 208

Tony Zambito

MAY 10, 2021

Applying the same goal-directed thinking that is essential to understanding buyer personas. In a 5 vertical markets buyer persona engagement for HP, we found that 3 of 5 buying processes were completely different. While 2 were closely the same. Uncovered were specific interaction design opportunities.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

Tony Zambito

MARCH 12, 2017

Just as well, the realization also has materialized that what has worked in the past, is not working today when it comes to understanding buyers. B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Launch Marketing

JULY 6, 2022

Identifying this audience comes from in-depth research encompassing the various characteristics of buyer personas such as demographics and firmographics. Pinpointing specific job functions, technology needs and more of those that can benefit most from your solution can uncover what personas are ideal to market to.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Tony Zambito

OCTOBER 26, 2020

To reset their buyer strategy for post-pandemic revival, leaders can take four actionable steps: Do buyer research to learn how buyer goals have changed. Refresh buyer personas and buyer journey mappings. Innovate buyer enablement capabilities. 4 Actions Leaders Can Take.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

SalesIntel

NOVEMBER 17, 2022

Optimization of search engines is a broad topic and there are several things that you need to optimize and work on like keyword research, website optimization, and content optimization. Buyer Journey Mapping. Thus, mapping your buyer journey and nurturing them through the sales funnel is crucial.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Read the QuickBooks blog. I start at the same place every time: Keyword research.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Tony Zambito

APRIL 26, 2021

If you have not updated your buyer personas lately or they were developed without the correct goal-directed methodology, then it is time to refresh. . While the focus on how buyers are choosing to interact is warranted, CSOs will need to give equal attention to gaining deep buyer insights and developing insightful buyer personas.

Buyer Personas 153

Buyer Personas Outreach Buy Studies 153

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Tony Zambito

OCTOBER 14, 2018

One important reason is that we are finding that no two buyer’s journeys are alike – even within the same market, segment, or industry. In several buyer persona research engagements within the past three years, this has become noticeable. With wide variances in how people and organizations go about buying.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Cintell

APRIL 30, 2019

This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey. Research indicates that buyer are somewhere around 70% of the way through their journey before having contact with a sales rep.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Tony Zambito

JUNE 6, 2017

Thick Data is the collective qualitative research of behavior associated with stories, emotions, mental models, and goals. While such qualitative research has existed for decades, the term is meant to address a shortcoming, as well as, an opportunity. Where do buyer personas fit in this emerging environment?

Marketing AI 214

Marketing AI Paid Search Agency Buyer Personas Companies 214

Tony Zambito

MARCH 6, 2016

There is a big problem when it comes to B2B customer research. According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

Trade Press Services

MARCH 4, 2024

Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs. Accomplish this by taking a deeper dive into a larger concept by conducting research and interviews with experts. Companies can also leverage it to keep current customers informed and feeling valued.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Inbox Insight

OCTOBER 6, 2020

But when it comes to looking at data, it’s vital to learn more than just who your buyers are and where they are from. One of the most frequently-referenced reasons for using intent data in demand generation is creating and developing effective buyer personas , according to the 200 senior marketers we surveyed.

Intent Data 104

Intent Data Demand Generation Intent Lead Scoring 104

ANNUITAS

JANUARY 27, 2015

In it, the use of buyer personas was explored and surprisingly only 44% of enterprise B2B organizations use buyer personas as part of their Demand Generation planning. Include the Buyers. Demographic information is critical for most marketers using buyer personas according to the ANNUITAS research.

Buyer Personas 100

Buyer Personas Demand Generation B2B Sales Case Studies 100