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B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz

Adobe Experience Cloud Blog

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. It’s very tricky being in the prediction business.

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What the Future Holds for Business Blogging

Hubspot

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

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Organic Networking: 3 Tips for Natural Success

Hubspot

Here are some quick tips to help you make connections, expand your social network, and nurture professional relationships. Taking the time to notice and acknowledge the people you routinely interact with can help you extend your social network slowly but significantly. Be Interactive. Be Sincere.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

60% of marketers are worried about integrating AI into their existing technology; 54% are worried about training employees in how to use the technology; and 46% are concerned with the difficulty of interpreting the results. 7: 12 Solid Stats Surrounding Social Networking (Plus Four Timely Tips). #8: GetResponse ).

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Best Lead Generation Methods and Strategies

Albacross

According to this source , a lead capture page is basically a dedicated page which advertises for your products, training or services. Building a list of targeted leads is the most important element in building your business online. Start a Blog. Wordpress is one of the best platforms for your business blog.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. B2B Lead Blog ).

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How to Overcome the 7 Most Crippling Blogging Challenges

Hubspot

We hear it all the time: "I know blogging is important, but." "But Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. I don't know how to design my blog.". But I don't have any time." "But