DemandBase

JULY 2, 2020

So, to give a nod to Engagio’s excellent content chops, we’re republishing one of Engagio’s top-performing blog posts of all time and it’s written by Brandon, one of the newest members of our team (more about him in the bio below). 10 Books to Make You a Better Marketer. Stronger together, as they say.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. They started a blog about their startup journey, including posts like this one, sharing big mishaps that almost cost them big: Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 107

Marketing Insider Group

NOVEMBER 8, 2021

It’s not something you learn in college or read in a book. And YouTube videos can only take you so far. I’m oversimplifying it, but this type of data can help inform the keywords you are bidding on in paid search, and serve as your editorial calendar for any long-form content and YouTube videos you plan on posting.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Vidyard

JANUARY 8, 2015

Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. We love Tim on: his blog or in person, of course! We love Mark on: his own creation, the ReelSEO blog!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Martech

APRIL 10, 2024

She also co-hosts the popular YouTube series “HubSpot Hacks.” He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder. He also writes OnStartups.com , a popular startup blog with over 350,000 members in its online community.

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. Here’s a killer article that will help get your blog started in 7 easy steps.

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Oktopost

MAY 8, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it. Or subscribe on Spotify , Apple Podcasts , or YouTube

Content Marketing 118

Content Marketing Work Management Content Lead Ranking 118

Ambal's Amusings

JULY 19, 2012

Content Marketers Must Read Book of the Week! Name: ‘Content Rules,’ How to create killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more) that engage customers and ignite your Business. Blog Twitter Facebook. Blog Twitter Facebook. Here is the free preview to the book Content Rules.

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

Martech

FEBRUARY 14, 2023

followers) Website/Blog: ZeeshanUsmani.com Ronald van Loon Ronald is CEO, principal analyst for Intelligent World, an advisory board member for online trainer Simplilearn and a director for Adversitement until it was bought by Digital Power. Twitter: @cspenn (91k followers) LinkedIn: cspenn (32k followers) YouTube: @cspenn (2.4k

Advertising Agencies 114

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 114

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. Weight Watchers has a blog sharing the real life weight-loss experiences of its members as well as tips for diet and exercise.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Vidyard

JULY 28, 2021

Book a Demo.” How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” How to Use Video CTAs on YouTube Video platforms like YouTube are ubiquitous, but when it comes to video calls to action, they’re relatively limited. Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. This sentiment isn’t limited just to TikTok. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. Michael posts great videos on skill-building. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

SEPTEMBER 6, 2016

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. We’re finding that YouTube audiences subscribe to channels for very specific content,” Jensen said. “We Naturally, the book launch also came with a video.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Heinz Marketing

OCTOBER 22, 2021

Of course there are books available on every topic imaginable, and maybe you have a stack sitting unread on your shelf like I do—but books can take a lot of time and focus to read. Subscribe to a Blog. Are you more of a reader, but don’t have the time to dive into a whole book? Take a Class. But it’s so much more.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Social Media 100

Social Media Social Marketing Media Planning 100

Marketing Insider Group

DECEMBER 8, 2021

Trust is the reason why people read Yelp reviews before booking a restaurant reservation or lookup the Amazon reviews before purchasing a pair of headphones. He’s also an adjunct professor at San Jose State University, TEDx speaker and content creator on YouTube.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Marketing Insider Group

AUGUST 12, 2020

Look at your existing social media audience, your blog subscribers, and your actual paid customers. You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. Start by creating customer personas.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Marketing Insider Group

JANUARY 27, 2020

WordPress : To start with, you can begin your blog with one of WordPress’s free website domains. Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. no false accounts). Michelle Blanc.-

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Outgrow

NOVEMBER 30, 2022

This is done by drawing audiences’ attention to various online channels such as social media, blogs, emails, and others. . Then, ensure you have all the necessary equipment, book the actors and crew members, and reserve the locations for filming your video. Image Source ). Image Source ). Schedule & Promote the Videos.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Marketing Insider Group

MARCH 31, 2021

Using your blog as a virtual megaphone, promote local events and charity drives. Non-competitor subject matter experts can give your blog posts an extra boost of trust among local audiences. Set up a quick consultation , and I’ll send you a free PDF version of my books. Get Involved in Your Community.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Oktopost

AUGUST 27, 2020

Now, more than ever, you should take the time to refresh your social media and blog feeds. Her Twitter feed is also a great place to glean her favorite insights and tips from the MarketingProfs blog , with her own online events and musings mixed in as well. . The best channel to get genuine insights from Ann is through her blog.

B2B 125

B2B Guerilla Marketing Social Media Linkedin 125

Scoop.it

DECEMBER 29, 2022

This example is an interesting blog post on insightful SaaS marketing strategy. Instead, create visual elements, repurpose your blogs into engaging videos, and target a wider prospect bracket. According to Google , 90% of people discover new products and brands through YouTube. See an example below from YouTube.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Oktopost

DECEMBER 8, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. During that time he also founded a food and cooking blog that shared their experiences and invited friends to write as they explored their passion for cooking, including recipes, and tips. Catch all episodes here. Meet Justin Levy. And on Spotify.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Marketing Insider Group

JUNE 2, 2020

Sponsored content is promotional content that is paid for by a sponsor and published on someone else’s website, blog, social media account, or other platform. A blog post comparing different VPN services that is sponsored by a particular VPN provider. Recommendation widgets at the end of blog posts.

Paid Content 276

Paid Content Rules Content Ethics 276

Adobe Experience Cloud Blog

MARCH 26, 2020

About 70 percent of Gen Zers say that they feel more connected when watching YouTube videos with others. The most popular social media platforms among Gen Z include YouTube, Instagram, and Snapchat. Gen Zers turn to YouTube for more than ASMR and cat videos. Gen Z just happens to have the digital world interwoven into theirs.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

ClearVoice

DECEMBER 2, 2021

After learning that one of the main reasons parents choose not to move is to spare their own children the hardship of leaving familiar surroundings, Zillow developed a creative solution to help with the process — a children’s book. The book is downloadable on Amazon Kindle as well as Apple Books. ” YouTube Series.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”. The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Vidyard

MAY 21, 2021

Do I want the viewer to book a meeting with me? Think demo requests, links to pricing information, or CTAs that allow them to book a meeting with an expert on your team. Consider these CTA’s for your video: Book a meeting – Prompt the viewer to book a meeting with you right away.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Martech

NOVEMBER 11, 2022

blog posts, articles, videos, etc.), YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

ClearVoice

JULY 15, 2022

Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment. times more likely to refer to YouTube tutorials than written instructions. Promote videos on YouTube. Image Source: HemingwayApp.com.

Planning 118

Planning Content Marketing & Strategy Youtube 118