Biznology

FEBRUARY 8, 2019

So, you’ve decided to start a blog. If you’re anything like the average beginner blogger, then you probably don’t know where to start. Blogging is one of the best ways to reach a broad audience, connect with people and make your mark in the online community. However, starting a blog can be overwhelming. In three years?

Blogger 112

Blogger Tips Opinions Impressions 112

Webbiquity

MARCH 6, 2013

Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. The notion that social media can have a larger impact than public relations is fairly new. Is your business ready for this new PR battle?

PR 100

PR Social Media Media Public Relations 100

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. That’s not over.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong.

PR 135

PR Practices B2B Blogger 135

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Biznology

FEBRUARY 13, 2018

The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Here are some ways small businesses can automate social media and public relations: Step 1: Audience. With each blog post use best practices for each social platform.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

JUNE 1, 2021

Engage with prospective customers on social media. Staying connected with your customers and sales prospects, via email and social media, is critical. But for your social media activity to successfully yield results, you need to do more than just broadcast content. Mailchimp is a great choice when it comes to deliverability.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

seo.co

JANUARY 29, 2021

Well, guest blogging may not be completely dead , but the ways and means in which different companies execute on process can be hugely beneficial on one hand or wildly damaging to your SEO on the other. Everyone wants access to the most influential blogs and publishers both in and out of their niche. However, buyer beware.

Blogger 72

Blogger Outreach Service Advertising Agencies 72

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. tweet this ).

Blogger 151

Blogger Outreach Case Study Case Studies 151

ClearVoice

APRIL 25, 2022

The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is. Adding information on social media platforms to encourage users to visit your site? Guest blogging: Sharing your EAT.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What I do is a little different than the garden variety influencer outreach.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). With this social media explosion comes the increase in social media influencers. At Onalytica we have been looking closely at the transformation of PR as we know it. PR: Top 100 Influencers & Brands Click To Tweet.

PR 100

PR PageRank Brand Identity Branding 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Hinge Marketing

MAY 28, 2014

“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. What are the differences?

PR 48

PR Blogger Top of Funnel Planning 48

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogging Isn’t Cool. Blogging Isn’t Cool. Blogging is Hard. I just started a new blog called RNNR.us

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. every day. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Biznology

APRIL 5, 2016

Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Almost three years ago I wrote Blogger outreach is more PR than social media. Almost three years ago I wrote Blogger outreach is more PR than social media. Much along those lines, earned media is still the best policy.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry?

PR 100

PR Tools Tips Blogger 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Will Traditional, Social Media Blend?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? Use Google’s “Search News” and “Blog Search” Features.

PR 149

PR Google Press Public Relations 149

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

ClearVoice

JANUARY 14, 2020

And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read? Don’t do this and don’t ask your PR team to do it. Write a rebuttal.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Let’s take a look at a few: Engage with Customers on Social Media (And Sell More). The bigger the brand, the more social media mentions it will generate on a daily basis.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Outgrow

DECEMBER 20, 2022

Welcome to the Marketer Of The Month blog! . Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. PR credibility vs social media credibility. Future of blogging. Organic ways of gaining media coverage. About our host: .

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

B2B Marketing Traction

APRIL 9, 2012

Identifying the voice of your blog can be tricky. What is the “voice” of a blog? Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. For example, do you want to entertain with your blog posts? They feature PR news, tips and opinion pieces.

PR 100

PR Opinions Planning Blogger 100

Onalytica B2B

FEBRUARY 20, 2017

If you’re from a PR background, you’ll understand that people are more likely to believe third-party recommendations (PR) than what you say about yourself (advertising). He’s the CEO of the largest privately owned PR agency in the world. He blogs about once a week, so he’s not especially prolific. First of all, why?

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. The whole ad just came off as incredibly insincere and self-serving.

Social Media 156

Social Media Media PR Webinar Metrics 156

Webbiquity

OCTOBER 22, 2020

Start a blog. Though it requires a significant time commitment, writing a blog is a great opportunity to get your personal voice across, show off your expertise, and drive organic search traffic. Most business owners use blog posts to offer advice that can help to attract new visitors.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience. Will that open it?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. Ochman , Christina Kerley , Cece Salomon-Lee and Laura Moncur.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100