ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Webbiquity

MARCH 7, 2023

A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. While a consultant sometimes works in that manner as well, more often clients will rely on consultants not just to complete tasks, but to provide expert guidance and bring new ideas to the table.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. In practice, it’s a good idea to use language that directly addresses your audience.

B2B 362

B2B Paid Search Agency Guidelines Content 362

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. The author provides great ideas on how to utilize extensions in a smarter way that can push potential competitors further down the results page and/or acquire more leads.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Personalize mobile messaging.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. Why is this idea important? Those who can see a significant boost to ROI.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. But how do you go about creating and managing such partnerships?

Marketing Management 190

Marketing Management B2B Marketing Planning B2B 190

Marketing Insider Group

OCTOBER 20, 2020

Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. You’re able to reach more prospective or existing customers and home in on your messaging to realize your key business objectives. Why is Webinar Marketing Important for B2B Businesses? Someone experiences that “Aha!”

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Marketing Insider Group

MARCH 17, 2021

After all, it appears on a content marketing agency’s blog, right? Whether yours is a startup or an enterprise, B2B or B2C, thoughtful content informs your prospects and motivates them to become customers. B2B Companies: Leverage Content to Deliver Targeted Messages. Put industry-leading content to work for your brand.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Top Rank Marketing

APRIL 18, 2024

Here’s what we’ve learned about B2B podcasting: B2B podcasting: What, why and how Let’s start with the easiest question first: What is a podcast? The benefits of B2B podcasting) It may surprise you how popular podcasts are for a B2B audience. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Top B2B Digital Marketing Trends for 2021. Here are some ideas: Prove you understand your clients’ needs by empathizing with them.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. Quick Takeaways. First Round Review.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

AUGUST 7, 2023

They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. Image Source: Gitnux Blog Imagine you’re at a networking event. Humanize The Buying Experience We’ve all had a couple B2B transactions that feel too robotic. Email usage has dropped by 25%. Conversational content changes that.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Marketing Insider Group

MAY 25, 2020

Now especially, it’s crucial to adjust your messaging and the marketing tactics you use to reach customers and prospects. To ensure that you communicate the right message to your customers and prospects (and do so on the right channels), download this helpful guide. Determine what type of messages and personal elements speak to them.

Social Media 336

Social Media Personalization Media Brand Identity 336

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. This blog article will explore three B2B content marketing strategies your business must prioritize for business success.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Martech

JANUARY 9, 2024

It’s a good idea to get familiar with and build a roster of talent for future campaigns, even if you don’t have a project brief yet. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Joint content creation, combining brand and influencer ideas. Guest blogging.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. Quick Takeaways Understanding your audience transforms your content strategy from generic messaging to targeted communication that resonates with their specific needs and desires. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Smart and thoughtful mature woman holding her chin and pondering idea, making difficult decision, looking uncertain doubtful. For good B2B examples, go here.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

SEPTEMBER 17, 2019

What all entrepreneurs have in common is passion : they are intimately familiar with a problem, they have an idea for how to solve it, and that idea drives them to create something. The first elements come at the very beginning, before the first sale is made or the product even exists: getting branding, customer, and messaging right.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? Tom: Excellent, I love that.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. With the onset of the new year, marketers are urged to assess the current state of their strategies.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Navigate the Channel

JULY 13, 2023

In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. Email marketing remains valuable, particularly for B2B, despite changing KPIs.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

BOP Design

AUGUST 17, 2021

Auditing your B2B marketing strategy is a good idea to do every six months. Below, we share 4 tips to audit your B2B marketing strategy , along with questions you should be asking. Below, we share 4 tips to audit your B2B marketing strategy , along with questions you should be asking. Identify New & Creative Ideas.

Marketing Agencies 2 142

Marketing Agencies 2 B2B Marketing Marketing & Strategy Marketing Strategy 142

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. Power of Influencer Marketing in B2B SaaS In the past decade, the marketing landscape has taken a huge turn.

Case Study 90

Case Study Case Studies Work Management Studies 90

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Top Rank Marketing

OCTOBER 17, 2023

There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. Within global marketing, Jasper is being used to write video scripts, social media copy, paid search copy, blog outlines, and more. One for one replacement of humans for AI is just a bad idea.”

Marketing AI 98

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 98

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Stelzner He is the founder of the Social Media Examiner blog. Michael posts great videos on skill-building. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. Tactics Joint campaign messaging Unlike the co-marketing of old, when the vendor and the partner stated their value propositions side by side in marketing messages, smart vendors today present a joint value message. Get MarTech! In your inbox.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

Walker Sands

OCTOBER 19, 2023

As we weighed options, we watched about a dozen videos to compare different brands, models and design features. These videos helped us see the couches in actual spaces, view their many angles and hear real reviews from other customers. Videos teach us how to cook, how to fix things around the house, how to play instruments and more.

Paid Search Agency 52

Paid Search Agency Design B2B Marketing Advertising Agencies 52

Launch Marketing

DECEMBER 1, 2021

Social media has established itself as a crucial component in B2B marketing strategies. Looking for strategies for creating impactful social media messaging? Download our B2B Messaging eBook with tips for developing and maintaining messaging that resonates. Are they using photos or video? Once a week?

Social Media 127

Social Media Analysis Media Ad Frequency 127

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Strategies For Generating B2B Leads In 2023. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Once again, it’s that time of year.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Lead Forensics

JANUARY 26, 2024

Staying ahead of the curve by employing growth hacking strategies is one way to do this and it’s an idea that’s taken off. It’s a strategy often used with start-ups but established B2B companies can profit from it just as much, even if only applying growth hacking strategies to a new product, rather than the entire business.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Thinkers360

APRIL 18, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. This requires cross-functional collaboration to ensure our messaging and product development are aligned and market-responsive.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52