Marketing Insider Group

JULY 11, 2023

Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging. Advertise on effective channels, work with micro-influencers, and make your ads engaging.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? How can you prove the quality of your product? Take your launch seriously.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

JUNE 1, 2021

Here are this year’s top-performing digital marketing tips that will give you the best chance of reaching your campaign goals. Seven Essential Digital Marketing Tips for Your Business in 2021. This makes updating your marketing knowledge essential for sustainable success. Create content your audience loves.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Zoominfo

OCTOBER 20, 2021

With the abundance of information available online, you can learn new skills and broaden your knowledge with a simple Google search. Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. Watch here 4. If you’re like most of us, the answer is a lot.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster.

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287

Webbiquity

JANUARY 20, 2021

Being legally bound for the way Google Analytics, for example, uses consumer data is nothing if not stressful. With that in mind, it’s a good idea to re-think your use of data in 2021. These include improved user experience, more efficient ad targeting, enhanced brand loyalty , and importantly, higher conversion rates.

Privacy 264

Privacy Personalization Planning Marketing Management 264

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Optinmonster

MARCH 9, 2020

Are your blog posts not converting as well as you’d like them to? Want to know the secrets of how to write a blog post that converts? In this article, we’ll share 7 tips that will help you write a blog post that converts. So how do you make sure that your content marketing efforts aren’t going to waste?

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Sometimes, you need to influence multiple decision makers or a “buying committee” through your digital marketing if you want to drive conversions that result in revenue.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Scoop.it

MARCH 14, 2024

The short answer: You improve your search visibility, trust, and ranking. Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. To build high-quality backlinks Another excellent way influencer partnerships can be powerful for your SEO is due to backlinks.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

ClearVoice

SEPTEMBER 6, 2023

Ever notice that sometimes when you search for something on Google, YouTube videos are among the top results? Google doesn’t display just any random YouTube video in these search results. Videos must rank high on YouTube for that particular search term to appear in related Google searches. billion active users.

Youtube 59

Youtube SEO Marketing & Strategy Case Studies 59

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Stevens & Tate

MAY 27, 2022

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Community blogging sites. Should you focus on photos? What about forums? Video sharing.

Social Media 145

Social Media Social Marketing Media Curation 145

Outgrow

NOVEMBER 30, 2022

Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But before videos become a successful marketing strategy in your toolbelt, you must learn what it takes to plan, develop, and create videos that leave a lasting mark on your viewers. Image Source ).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Getting your channel off the ground is a struggle. The good news is that your audience is out there. Recent YouTube statistics tell us that more and more viewers are discovering content via search. Meanwhile, video consumption is at an all-time high.

Youtube 135

Youtube SEO Video Marketing Keywords 135

Stevens & Tate

MARCH 1, 2024

The benefits of inbound marketing can be a game changer for your business. By focusing on creating valuable content and tailored experiences, you can draw potential customers to your brand organically. Here are ten efficient ways to leverage inbound marketing for your business’s advantage.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? High-quality content will help turn first-time visitors into life-long customers, while a poor content marketing strategy can turn people away from your business. Then, we will review key content metrics you should track through your website, email, and social media.

Curation 81

Curation Click Rate Content Open Rate 81

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice. After all, not everyone who uses your products gets as giddy about a spreadsheet as you do. Understand your audience.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. Don't forget: Always put your audience first. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. We think advertising and a great product are the only ways. Style is the look, feel and tone of your brand. The look and feel should be defined by your (brand) design teams. Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. ” I hope that it will open your mind to the power of these tools and help you put them to work for you and your organization. These AI “Aha!”’

Marketing AI 125

Marketing AI Generation Work Management Marketing Management 125

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. Content lies at the heart of all your marketing efforts, and it is the most effective way of connecting directly with your customer. Those top trends are: Content marketing. Data analysis.

Trends 96

Trends Planning Paid Search Agency Digital Marketing Funnels 96

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. Now it’s time to get it in front of your target audience! But can you drive traffic to your website for free? There are many ways to promote your website for free.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

SmartBug Media

APRIL 6, 2023

Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. Buyer personas are the “secret sauce,” and not just for your marketing team. What is a buyer persona?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

Here are my four Salesforce Admin tips to deliver success for your organization. Hone your skills To be a great Salesforce Admin, it’s not just about having great technical skills. Here are two important soft skills to have throughout your entire career as an admin, whether you’re just starting out or you’re a seasoned admin.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

SocialPilot

JANUARY 31, 2024

Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. It helps you to evaluate your steps and learn from others’ mistakes. To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best.

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. LinkedIn has become a different kind of social space.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108