KoMarketing Associates

SEPTEMBER 22, 2014

The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. — Jeremy Goldman (@jeremarketer) September 17, 2014. Be A Real Time Thinker.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Porch Group Media

SEPTEMBER 12, 2019

The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Adobe Digital Trends Report). Adobe Digital Trends Report). years vs. 3.4

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Contently

APRIL 18, 2017

” Luckily for Holmes, he never worked in marketing. The famous detective may have had brilliant deductive powers, but even he would’ve struggled to make sense of today’s digital video landscape. With a blog post, you know what to look for: readers. But how does that work in digital? A full-page takeover?

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Tony Zambito

NOVEMBER 22, 2015

Many organizations are undergoing digital transformations in order to improve customer interactions, engagement, and understanding. New digital technologies are bombarding the C-Suite with promises of data-driven analytics. 3 – Customer Ecosystem. Advocating promises of revelatory insights through the push of a button.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

KoMarketing Associates

AUGUST 9, 2016

In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. However, B2B marketers have faced numerous obstacles along the way.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. So journey with me!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

B2B Marketing Directions

SEPTEMBER 29, 2019

In 2013, Scott Brinker, Hubspot's VP Platform Ecosystem, and the author of the widely-read Chief Marketing Technologist blog , published a post that introduced Martec's Law. The rapid development of marketing technology is well documented. The rapid development of marketing technology is well documented.

Paid Search Agency 49

Paid Search Agency Companies Digital Transformation Ethics 49

Biznology

MARCH 10, 2014

Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. Mobility is the way marketing is getting more intelligent than ever.

Allocation 80

Allocation Mobile Advertising Television marketing Ad Frequency 80

KoMarketing Associates

JANUARY 6, 2014

According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” Excerpts from our interview are as follows: What are some of the common points/questions marketers should consider when developing a mobile app? ” mentality.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

ClearVoice

MAY 28, 2020

And that’s where an approach inspired by the direct to consumer (D2C) model might be the next big wave in marketing overall. By understanding the D2C approach, some marketers might find inspiration on how to adapt their existing processes and find a way to directly reach their desired customer or end-user. They believe in it.

Planning 107

Planning Advertising Agencies Brand Identity Branding 107

Convince & Convert

MAY 25, 2010

It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Content Standard

APRIL 20, 2018

In marketing specifically, we see this year in and year out as articles encourage us to ditch one channel or another to adopt a new stream of communication. But the reality is that once a channel of communication garners enough of an audience, it becomes an enduring part of a larger technological ecosystem that isn’t quick to disappear.

Video Marketing 61

Video Marketing Content Marketing Planning Content 61

Adobe Experience Cloud Blog

JULY 31, 2014

Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. Parallel to this, a new ecosystem of mobile app companies has emerged and come into their own.

Lead Scoring 48

Lead Scoring Lead Ranking Paid Search Agency Companies 48

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Hubspot

NOVEMBER 8, 2017

I’ll admit it: For many marketers, the motivation behind these exchanges used to be, “So I can sell my product.” While it serves an important purpose in certain use cases, it doesn't always meet the needs of today's buyers; for example, when they need information quickly, across different devices, or in the online ecosystem they're using.

Top of Funnel 100

Top of Funnel Sales Management Ad Exchange Advertising Channels 100

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. In other cases, you inherit them.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

SalesChoice

OCTOBER 4, 2016

I have defined some of these in this blog to help guide our readers. Market Growth Dynamics. The use of cognitive technologies in enterprise software is only part of the overall trend toward increases use of AI in the larger enterprise market. billion between 2015 and 2024. “ I remember you ,” she says.

Marketing AI 20

Marketing AI Budget Programs Sales Cycle Forecasting 20

Outbrain

JULY 3, 2019

Advertising is distributed in many ways, including print (magazines, flyers, direct mail), digital (internet, mobile, email), visual (TV, billboards, catalogs) and audio (radio, robocalls). Since the very first online banner ad , published in 1994, digital or online advertising has become something of a behemoth. Affiliate Advertising.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

QuanticMind

MARCH 21, 2017

QuanticMind is on hand at Search Marketing Expo to attend sessions on the latest developments in paid search and suggested PPC tactics from industry experts. Douglas suggests that “The platform for Google Assistant may become the next big ecosystem for Google, like YouTube or Google Play.” SMX West 2017, Day 1.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40

Sage Marketing

JANUARY 3, 2024

AI and sustainability) and those forging a new path in traditional markets (e.g. Fornova Founder/s: Michael Rubanovich, Founding year: 2010 Total Funding: $7M Fornova is on a mission to provide an entire industry with the data and analytical tools to help every stakeholder in the ecosystem make better decisions.

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52

Sage Marketing

JANUARY 3, 2024

AI and sustainability) and those forging a new path in traditional markets (e.g. Fornova Founder/s: Michael Rubanovich, Founding year: 2010 Total Funding: $7M Fornova is on a mission to provide an entire industry with the data and analytical tools to help every stakeholder in the ecosystem make better decisions.

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52

Heinz Marketing

JANUARY 15, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to be able to talk to Jen Spencer , Vice President, Sales & Marketing for SmartBug Media.

Top of Funnel 61

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 61

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

Net Zero Marketplace : The global voluntary carbon market is predicted to grow from $1B in 2021 to $50B by 2030*. Salesforce is bringing together our values, technology, and ecosystem to create a climate action hub for everyone and a trusted site for organizations to purchase carbon credits from ecopreneurs. The Trailblazer Blog.

Peer-to-peer 98

Peer-to-peer Work Management Ideal Customer Profiles Communities 98

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” But looking back over 10 years, I’m surprised and gratified by how well some of the other ideas that emerged on this blog have fared. Marketing technologists. 1,918 on Indeed.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. In this blog, our Marketo Champions will share why they’ve attended past Summits and what they’re looking forward to this year: 1. Joe Reitz , Strategist, Nurture Marketing at Fathom.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

chiefmartech

JANUARY 3, 2017

What better way to launch into 2017 than revisiting our good friend Mayur Gupta , truly one of the icons of the marketing technology world. Over the history of this blog, some of the most fascinating stories to me have been observing how things change over time. When we last checked in, you were the head of digital for Healthgrades.

Work Management 83

Work Management Marketing Management Digital Transformation Lead Ranking 83

Content Standard

JULY 12, 2018

Video marketing—unlike the written word, where it can often be difficult to convey tone, or audio, which lacks the benefit of facial expressions—is one of the most impactful ways of engaging customers and providing a full, immersive experience. for the entire year and conversed solely through short video blogs posted every weekday.

Youtube 70

Youtube Communities Video Marketing Paid Search Agency 70

B2B Digital Marketer

OCTOBER 5, 2020

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. Memorable Quotes.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Content Standard

JANUARY 25, 2018

As a concept, content design has turned the UK Government digital team on its head over the last few years—leading them to create one of the world’s best websites for content and user experience. It’s also saved a ton of money; in 2014 the Cabinet Office helped the UK government save £1.7 What is it that makes gov.uk

Design 53

Design Content Work Management Internet Marketing 53

Hubspot

APRIL 18, 2015

During our discussions, we decided to redesign the entire HubSpot Blog to improve discoverability between our three blogs -- Marketing, Sales, and Agency -- to improve usability and to better support our goals. So on December 4, 2014, we launched Agency Post on the HubSpot domain. I was excited. A Game of Hide and Seek.

Paid Search Agency 28

Paid Search Agency Google Advertising Agencies Domain 28

QuanticMind

OCTOBER 31, 2016

Get a crash course on how they’ve changed, what you need to know, and actionable tips you can use right now for these powerful ad units in our first chapter – and stay tuned for the rest of our seven-part blog series on Google Shopping. But you knew that, didn’t you?

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40

Valasys

NOVEMBER 21, 2022

Fast forward yet another decade, by 2014, with the popularization of a decentralized online ecosystem based on blockchain, Web 3.0 popular among users are its interoperability and enhanced possibilities of digital interaction: two major driving factors for a higher sales conversion ratio. . Marketing automation capabilities.

Work Management 40

Work Management Enterprise Management Marketing Automation Services Top of Funnel 40

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Content Marketing Institute

DECEMBER 13, 2017

That’s why, since 2014, the AP has used algorithms to produce automated quarterly earnings reports. Compare this excerpt from my blog to the Articoolo piece: “The reality is writing great content alone won’t get you far. With solid promotion, you can help your blog reach great heights. Click To Tweet.

Marketing AI 104

Marketing AI Content Forecasting Click Rate 104

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

chiefmartech

MARCH 21, 2016

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. But if you really want to zoom in an explore the landscape, you should download one of the hi-res versions here: 2016 Marketing Technology Landscape Supergraphic (PDF).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40